EV Business

114 - Marketing and Selling EV Charging Systems to Apartments and MDUs

25 min · 29. sept. 2025
episode 114 - Marketing and Selling EV Charging Systems to Apartments and MDUs cover

Beskrivelse

Marketing and selling EV charging systems to apartments and MDUs is often seen as complicated, expensive, and difficult to execute effectively. Yet surprising data reveals that properties with EV charging experience 19% fewer move-outs annually, generate new recurring revenue streams, and even achieve up to 15% reductions in liability insurance premiums when chargers include real-time monitoring. Despite these benefits, property owners continue to face costly tenant turnover of $2,500–$3,500 per unit, ongoing security and liability risks in shared spaces, and mounting pressure to unlock fresh revenue opportunities. This session will show you how to overcome these challenges with strategies that help you reach, attract, and motivate apartment and MDU decision-makers—while giving you practical methods to qualify leads, communicate value, and close profitable sales. Topics Covered: Tenant Retention Advantage Rental Premiums and New Revenue Streams Insurance and Risk Reduction Rebates and Incentives Overcoming Common Objections Electrical Load Management Pitch Property Value Appreciation Predictable Recurring Revenue vs. Public Charging Subscription vs. Usage Models Marketing Messaging: The Four R's Multi-Channel Marketing Strategy Sales Outreach Tactics Timing and Urgency Messaging Green Certifications and ESG Positioning Tenant Engagement and Future-Proofing About Expert Guest Lawrence Harte Lawrence Harte is an EV technology and systems expert with deep expertise in marketing and sales. He is the author of Connected EVs Explained, EV Charging Systems for Apartments, and more than 150 other books on technology, media, and business. Lawrence is also the editor of EV Business Magazine, host of the EV Business Podcast, and publisher of the EV Industry Directory. With formal training in sales from Dale Carnegie, Tom Hopkins, Sandler Sales, and others, he brings both practical and academic insight to sales strategy. He actively uses leading CRM and sales management platforms including HubSpot, Zoho, is a Salesforce Trailblazer. Lawrence also founded and hosted the Sales Lead Generation Secrets conference and is a member of several business mastermind groups.

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19 episoder

episode 118 - Connected Vehicle Services Development for Software-Defined Vehicles (SDVs) cover

118 - Connected Vehicle Services Development for Software-Defined Vehicles (SDVs)

Software-defined vehicles (SDVs) are transforming automobiles into continuously evolving digital platforms capable of rapidly delivering new connected services, software features, and recurring revenue opportunities for OEMs and mobility providers. Surprisingly, a modern connected vehicle operating system can contain more than 100 million lines of software code—far more than the approximately 6.5 million lines used in a Boeing 787—highlighting the enormous complexity and value of automotive software platforms. Developing connected vehicle services involves integrating vehicle ECUs, cloud platforms, mobile apps, APIs, billing systems, and third-party services while overcoming compatibility, operational, onboarding, and standardization challenges across different OEM architectures. Listen to this podcast session to discover practical strategies, tools, and best practices for successfully developing, deploying, and managing connected vehicle services for next-generation automotive platforms. Topics Covered: Software-Defined Vehicles Connected Services Development Vehicle Personalization Services Automotive E-Commerce ADAS Feature Activation Usage-Based Insurance Digital Content Services Cloud Platform Integration Vehicle Data Analytics Mobile App Development Service-Oriented Architecture Cross-Functional Collaboration Connected Service Monetization Digital Twin Platforms Customer Onboarding Systems

1. juni 202653 min
episode 117 - EV Charging Grants & Incentives: How to Get Funding for Installation and Ongoing Operations Costs cover

117 - EV Charging Grants & Incentives: How to Get Funding for Installation and Ongoing Operations Costs

Many EV Charging System owners and business operators want to find, qualify for, and secure grants and incentives to help cover the high costs of installing and operating EV chargers—but the process can seem overwhelming. Here's the shocking part: in addition to programs that fund up to 80% of equipment and installation costs, there are hidden grants, incentives, and tax credits that can also cover operational expenses and rebates few people know exist. Yet most applicants struggle with complex applications, unclear eligibility rules, maintenance requirements, and narrow funding windows that make it easy to miss out. In this podcast session, you'll discover how to identify the most valuable EV charging grants and incentives, understand what they really cover, and learn proven strategies to apply and manage them successfully. Topics Covered: EV Charging Grants & Incentives Grants & Incentive Surprises? Federal Grant Options State Incentive Programs Utility Rebate Programs Local Municipality Grants Private Grant Sources Hidden Incentive Discovery Carbon Credits Monetization Carbon Credit Ownership Rights Funding Eligibility Rules Implementation Manual Requirements Required Documentation Packages ADA Access Requirements OCPP Certification Requirements Tax Credit Stacking About Willie More - EV Charging Grants and Incentives Expert Willie Moore is an EV funding, rebates, and incentive specialist at Resound Energy, where he helps organizations navigate the complex landscape of grants, utility incentives, and clean-energy funding programs that support EV charging and electrification projects. He brings leadership and project-development experience across energy efficiency, renewable energy, and transportation electrification, with a focus on helping commercial and multifamily property owners reduce upfront costs and improve project ROI. Willie has worked with public and private stakeholders to identify eligible funding sources, prepare incentive documentation, and align EV charging projects with utility and government program requirements. His work supports faster deployment of EV infrastructure while minimizing financial and compliance risk for site hosts and developers.

29. dec. 202546 min
episode 116 - How Public EV Charging at Apartments and MDUs Boosts Utilization and Profits cover

116 - How Public EV Charging at Apartments and MDUs Boosts Utilization and Profits

Apartment complexes and MDU owners face growing pressure to offer reliable, accessible, and profitable EV charging that connects seamlessly with public EV charging networks. Here's the surprising truth — public-access chargers at apartments see 50–80% higher utilization than resident-only units, and properties that enable public use can unlock up to 40% more in financial incentives. Yet many owners and integrators struggle with charger-to-network compatibility issues, billing system errors, and loss of property branding once chargers go public. In this podcast episode, we'll unpack how to overcome these hurdles and discover proven ways to deploy EV charging systems that work flawlessly with public networks—boosting revenue, reliability, and resident satisfaction. Topics Covered: What is Public EV Charging at Apartment Complexes? Why are Public EV Charging at Apartment Complexes Important? Key Types of EV Charging Ownership Business Models How does Public EV Charging at Apartment Complexes Work - Basically? What are Typical Public Charger Utilization Rates at Apartments? How Long Does it Take to Setup Public EV Charging at Apartment Complexes? What are Public Access Revenue Opportunities at Apartments? What are key Incentives for Public Charging at Apartment Complexes? What Services and/or Equipment are Needed to Setup Public EV Charging at Apartments? EV Charger-to-Network Compatibility How to Manage Public and Resident EV Charger Access EV Charger User Groups for Access Control Public EV Charger Permitting Timelines Will Public EV Charging at Apartment Complexes and MDUs Work with Most Systems? How to Prevent Non-Resident EV Charger Overuse Is Training Required for Public EV Charging at Apartments? About Expert Mike Battaglia Mike Battaglia is Blink's President and CEO. He has over 30 years of leadership and development experience with growth strategy, global operations, and EV infrastructure expansion and has overseen Blink's rapid global expansion and service and product launches. He previously worked at J.D. Power, Toyota Motor Sales, U.S.A., and SmartDisk, and up until earlier this year served as Blink's COO before being promoted to President and CEO. He has led Blink's revenue growth, has overseen the global rollout of EV chargers in multifamily residences, workplaces, fleets and public venues, and has been recognized among industry leaders driving EV adoption and sustainability in transport.

8. dec. 202523 min
episode 115 - Smart Energy Management for EV Charging Systems at Apartments and MDUs cover

115 - Smart Energy Management for EV Charging Systems at Apartments and MDUs

Adding EV chargers to apartments and multi-dwelling units appears to strain the property's electrical capacity, creating a major barrier to adoption. Shockingly, without smart energy management, 90% of apartment EV charging projects stall before installation even begins. The challenges are clear: costly and disruptive electrical upgrades, underutilized infrastructure that could instead support up to four times more EVs with smart load balancing, and excessive utility demand charges that can be reduced by as much as 40%. Smart load management not only reduces costs but also prepares properties to meet upcoming EV charging requirements and regulatory mandates. Load management can help to fulfill or plan for upcomding EV Charging requirements and regulations. In this session, you'll discover how smart EV charger energy management unlocks scalable, cost-effective EV charging installations and expansions while minimizing electrical requirements—making it essential listening for property owners, integrators, and EV industry leaders alike. Topics Covered: What is Smart EV Charger Energy Management? Cost Savings from Load Management Shared Circuit Charging Configuration Software-Based Energy Management Local vs. Cloud Load Balancing Apartment EV Charging Deployment Priority Charging and User Requests OCPP Protocol Integration Transparency and User Communication Electrical Design and Installation Steps EV Readiness Ordinances Compliance Utility Demand Charge Reduction Assigned Parking and Charging Access Property Manager and Resident Training Equipment Compatibility and Vendor Vetting Metrics for Measuring Deployment Success About Expert Guest Cory Miller: Cory Miller is the Co-Founder and CEO of PlugOp Technologies. He has over 8 years of leadership and development experience with EV charging systems, energy management strategies, and battery optimization. Cory has conducted advanced research at Ohio State University's Center for Automotive Research and authored multiple international conference and journal papers on charging optimization and battery degradation modeling. He has founded PlugOp Technologies to deliver scalable EV charging solutions for multi-family properties, helping renters access reliable charging while ensuring fast ROI for property owners. He has combined technical expertise with business development skills to create innovations that make EV adoption practical, profitable, and sustainable.

13. okt. 202534 min
episode 114 - Marketing and Selling EV Charging Systems to Apartments and MDUs cover

114 - Marketing and Selling EV Charging Systems to Apartments and MDUs

Marketing and selling EV charging systems to apartments and MDUs is often seen as complicated, expensive, and difficult to execute effectively. Yet surprising data reveals that properties with EV charging experience 19% fewer move-outs annually, generate new recurring revenue streams, and even achieve up to 15% reductions in liability insurance premiums when chargers include real-time monitoring. Despite these benefits, property owners continue to face costly tenant turnover of $2,500–$3,500 per unit, ongoing security and liability risks in shared spaces, and mounting pressure to unlock fresh revenue opportunities. This session will show you how to overcome these challenges with strategies that help you reach, attract, and motivate apartment and MDU decision-makers—while giving you practical methods to qualify leads, communicate value, and close profitable sales. Topics Covered: Tenant Retention Advantage Rental Premiums and New Revenue Streams Insurance and Risk Reduction Rebates and Incentives Overcoming Common Objections Electrical Load Management Pitch Property Value Appreciation Predictable Recurring Revenue vs. Public Charging Subscription vs. Usage Models Marketing Messaging: The Four R's Multi-Channel Marketing Strategy Sales Outreach Tactics Timing and Urgency Messaging Green Certifications and ESG Positioning Tenant Engagement and Future-Proofing About Expert Guest Lawrence Harte Lawrence Harte is an EV technology and systems expert with deep expertise in marketing and sales. He is the author of Connected EVs Explained, EV Charging Systems for Apartments, and more than 150 other books on technology, media, and business. Lawrence is also the editor of EV Business Magazine, host of the EV Business Podcast, and publisher of the EV Industry Directory. With formal training in sales from Dale Carnegie, Tom Hopkins, Sandler Sales, and others, he brings both practical and academic insight to sales strategy. He actively uses leading CRM and sales management platforms including HubSpot, Zoho, is a Salesforce Trailblazer. Lawrence also founded and hosted the Sales Lead Generation Secrets conference and is a member of several business mastermind groups.

29. sept. 202525 min