EventUp

Anuj Chhabra, Portfolio Lead at Pernod Ricard, joins Amanda Ma, CEO & Founder at Innovate Marketing Group for a powerful conversation on brand evolution. Expect insights on experiential marketing, human-centered leadership, and how staying curious can future-proof your career. Listen now! About the guest: Anuj is a classically-trained brand marketer currently managing Pernod Ricard's industry-leading mezcal portfolio of Del Maguey and Ojo de Tigre. Prior to this role, Anuj served on the brand marketing teams of iconic billion dollar spirits brands including Johnnie Walker, Absolut Vodka and Malibu Rum. Anuj started his career at Procter & Gamble on Old Spice & Gillette.  He strives to be an empowering and inclusive people leader/champion, learning from and elevating those around him. He enjoys bringing others together through products and experiences as he’s done leading Absolut’s Coachella activation and launches like Malibu Peach. Follow Anuj on ⁠LinkedIn⁠ [https://www.linkedin.com/in/anujrchhabra/]! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click ⁠here⁠⁠⁠ [http://innovatemkg.com/]. Follow us! * Find us on ⁠⁠⁠LinkedIn, ⁠⁠ [https://www.linkedin.com/company/innovate-marketing-group]⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠ [https://www.linkedin.com/showcase/eventup-podcast]⁠ , and ⁠⁠⁠Instagram⁠ [https://www.instagram.com/innovatemkg/]

Channing Hamlet, Managing Director and Co-Founder of Objective, Investment Banking & Valuation, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the rising "flight to quality" in the event industry. Learn how consolidation is transforming the landscape — and how event businesses can adapt, scale, and thrive in a shifting market. About the guest: Channing Hamlet is the Managing Director and Co-Founder of Objective, Investment Banking & Valuation. He leads the firm’s Business Services & Life Sciences Practice. With over 25 years of experience in investment banking and business valuation, Channing brings deep expertise and strategic insight to Objective’s clients. His recent notable transactions include the sale of 360 Destination Management to H.I.G. Capital and Supreme to Trinity Hunt Partners. An active member of the Los Angeles advisor community, Channing has served on the boards of the Exit Planning Institute, ACG LA, and EO LA. He is also passionate about philanthropy, particularly through his involvement with Reality Changers.  Prior to joining Objective, Mr. Hamlet served as a Managing Director of Cabrillo Advisors, where he was instrumental in both leading their M&A execution and growing the valuation practice from inception into a national entity serving more than 700 clients in five years. Previously, he served as a Director at Vistage; Principal at LLR Partners, a $260 million private-equity firm; and member of Legg Mason’s Investment Banking group. He has a Master’s Degree in Operations Research and a Bachelor of Science in Mechanical Engineering from Cornell University. He holds FINRA Series 7, 63 and 79 licenses and is a Registered Representative of BA Securities LLC, Member FINRA SIPC. Connect with Channing Hamlet on LinkedIn here [https://www.linkedin.com/in/channinghamlet/] Read about the sale of 360 Destination Management Group here [https://www.objectiveibv.com/resources/news/objective-advises-360-destination-group-in-securing-strategic-investment-from-h-i-g-capital-supporting-its-merger-with-csi-dmc/]Download the The Introspective CEO’s Guide to Selling a Business, a high-level workbook covering key considerations for those contemplating a sale here [https://www.objectiveibv.com/wp-content/uploads/2025/05/The-CEOs-Guide-to-Selling-a-Business-Objective-2025-2.pdf]. Objective, Investment Banking & Valuation is a leading firm serving middle market companies across key industries including Business Services, Consumer, Healthcare Tech, Life Sciences, Manufacturing, and Technology. We offer M&A advisory through our investment banking group and a full suite of valuation services for tax, financial reporting, and strategic planning. Since 2006, our team has completed over 500 M&A deals and thousands of valuations. Learn more at objectiveibv.com [https://www.objectiveibv.com/] This podcast episode is for informational purposes only and does not constitute investment, legal, or tax advice. Securities offered through BA Securities, LLC, Member FINRA [https://www.finra.org/#/], SIPC [https://www.sipc.org/]. Objective and BA Securities, LLC [https://www.basecuritiesllc.com/] are separate, unaffiliated entities. EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠ [http://innovatemkg.com/]. Follow us! Find us on ⁠⁠LinkedIn, ⁠ [https://www.linkedin.com/company/innovate-marketing-group]⁠⁠⁠EventUp Podcast LinkedIn⁠ [https://www.linkedin.com/showcase/eventup-podcast]⁠ , and ⁠⁠Instagram [https://www.instagram.com/innovatemkg/]

Jill Manoff, Editor-in-Chief at Glossy and Modern Retail, joins Amanda Ma, CEO & Founder of Innovate Marketing Group in covering the future of fashion media, and elevating brand voices through editorial power. Tune in and get inspired! About the guest: Jill Manoff is the editor-in-chief of Digiday Media’s Glossy and Modern Retail, which explores the transformation of the fashion, beauty and retail industries through the lens of digital and technology. She oversees the editorial content and growth strategy of the media brands, launched in 2016 and 2019, respectively. Manoff joined Digiday Media from Mode Media, where she was the editor of Glam.com starting in July 2015. Prior, she was the editor of searsStyle and head copywriter in Sears’ apparel division. She spent the start of her career in St. Louis as the fashion editor of Alive magazine, the fashion director and co-founder of Saint Louis Fashion Week, and a freelance fashion stylist, working for brands including Anheuser-Busch and Caleres. Follow Jill Manoff on LinkedIn [https://www.linkedin.com/in/jill-manoff-642a5292/]! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠ [http://innovatemkg.com/]. Follow us! * Find us on ⁠⁠LinkedIn, ⁠ [https://www.linkedin.com/company/innovate-marketing-group]⁠⁠⁠EventUp Podcast LinkedIn⁠ [https://www.linkedin.com/showcase/eventup-podcast]⁠ , and ⁠⁠Instagram [https://www.instagram.com/innovatemkg/]

Join Amanda Ma, CEO & Founder and Jacqueline Ho, VP of Accounts of Innovate Marketing Group as they share 6 proven strategies to elevate your creator events. Learn how to pick the right creators, design content-worthy experiences, boost real-time engagement, and measure ROI. Perfect for marketers and event pros looking to build more authentic, impactful campaigns.Ready to level up your creator campaigns? Download the full Influencer Management Checklist here [https://lnkd.in/gzHvupCQ]. EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠ [http://innovatemkg.com/]. Follow us! Find us on ⁠⁠LinkedIn, ⁠ [https://www.linkedin.com/company/innovate-marketing-group]⁠⁠⁠EventUp Podcast LinkedIn⁠ [https://www.linkedin.com/showcase/eventup-podcast]⁠ , and ⁠⁠Instagram [https://www.instagram.com/innovatemkg/]

In celebration of International Women’s Month, we’re spotlighting the incredible women transforming the events industry. From redefining leadership to driving innovation, these trailblazers share their journeys, challenges, and the lessons that helped them break barriers. In this special episode, we discuss: 🎤 How women in events are evolving from planners to strategic business leaders 🚀 The power of mentorship, sponsorship, and lifting the next generation 💡 Finding creativity, taking risks, and saying “yes” to growth opportunities 🔑 Why confidence, networking, and continuous learning are game-changers for career success Join us as we repurpose powerful insights from past episodes, featuring voices that inspire, uplift, and pave the way for the future of the industry. Tune in and celebrate the women making an impact! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠ [http://innovatemkg.com/]. Follow us! Find us on ⁠⁠LinkedIn, ⁠ [https://www.linkedin.com/company/innovate-marketing-group]⁠⁠⁠EventUp Podcast LinkedIn⁠ [https://www.linkedin.com/showcase/eventup-podcast]⁠ , and ⁠⁠Instagram [https://www.instagram.com/innovatemkg/]