FBA Podcast
The discussion explores Macy Troyer's unexpected journey into entrepreneurship, starting with creative income methods like doing Elvis impersonations for money at church, and moving through her formal education at the Kelly School of Business. She details the distress felt in her first corporate job, realizing she wasn't using her "God-given gifts" or bringing her authentic self to the table, leading to her pivotal decision to start her own social media marketing agency, Goldie Social Media. Macy recounts the surprising acceleration of her business when it launched just 14 days before the COVID-19 pandemic hit, transforming social media from a business luxury into a necessity overnight. A key theme is the crucial role of mindset and self-awareness in business success, arguing that determination cannot be taught. The host and guest also share a vulnerable conversation about the importance of self-love, self-forgiveness, and drawing boundaries based on strong values, noting that their agency rejects clients who are not "God-honoring or people loving". Macy discusses why she wrote her best-selling book, Ready Mindset Go, emphasizing that mindset is "step zero" for any entrepreneur, focusing on resilience and forming new connections in the brain.
15 episoder
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