Female Founded

Does your brand lack the strategy and consistency you need to grow your business? Then it’s time to go back to the basics! On this episode, we are joined by Sarah Salaverria, branding expert and founder of Digital Decorist. With over 10 years experience working for companies like BuzzFeed, Disney, and YMCA, she has narrowed in on exactly what design knowledge you need to create a brand unique to you. Whether you just started your business or need a brand revamp, she will show you how to create a brand that attracts the clients you want to work with! Tune in to learn all about * The value of effective branding (and why you can’t just skip past it) * How to build a solid brand identity * Creating strategy around your brand visuals * When it’s the right time to switch up your branding Learn more about Sarah on her website! https://digitaldecorist.com

Is your website copy missing that magic touch it needs to incite your audience to take action? On this episode, we are joined by Micah Lambert, a copywriting powerhouse who will help you transform your website copy in no time. With years of experience working with clients of diverse needs, she has mastered the formulas and strategies that will take your website to the next level and turn your prospective clients into loyal customers. She’ll teach you how to swap out the clever words for greater clarity and magnify your message to your ideal clients! Tune in to learn - *How to craft a website roadmap that boosts your conversion rate *How to present yourself as the best solution for prospective clients’ pain points *The difference between features and benefits (and which you want to emphasize) *Where SEO fits into copywriting

Does SEO feel like a necessity for your business but you don't know where to start? Let's fix that! On this episode of the podcast, we chat with Kathryn Kosmides, a long-time entrepreneur and activist who will help demystify SEO strategy while giving you tangible tips that you can apply to your website immediately. Tune in to learn all about - * Her secret recipe to ranking #1 on Google 👀 * How to start using keyword strategy to optimize your content * The best way to format your writing so it ranks well * Other methods that will drive traffic to your website About Kathryn Kathryn is the founder and CEO of Garbo, a nonprofit tech company that provides an online background check designed to prevent gender-based crimes in the digital age. Not only is she an activist, she has also worked with dozens of startups to help launch and scale their marketing efforts. She's been published in Forbes, Huffington Post, as well as many others and has generated a repeatable yet highly personalized formula for success through the many blogs, landing pages, articles, case studies, and more that she's strategized and executed for her clients. Check out the Garbo website: www.garbo.io [https://www.garbo.io/]

Do you feel like you’ve lost the passion for your work and business? On this episode, we are joined by Hannah Deindorfer, a holistic business coach, who gets candid on why you may be out of alignment with your business and how to get back to doing what you love (without sacrificing your success). Tune in to learn... * The warning signs of not being in proper alignment with your business * How to reframe your mindset around outsourcing * The importance of trying new things and failing to reach your own success About Hannah In 2018, Hannah decided to leave her corporate job with a dream to start her own business as a life coach. She felt the grind every day of her first year, coaching clients for next to nothing while in a constant state of overwhelm. Then something just clicked for her. Once she realized business doesn’t have to be all about the hustle and grind, her business began to soar. Since then, she has worked with over 100+ six- and seven-figure online coaches and has helped them all align the essential ingredients of their businesses in order to grow.

Do you wish you had a publicist to manage your brand but you aren't quite ready to invest in one? Well on this episode of the Female Founded Podcast, our guest Sam Cartagena, a PR expert with over ten years of experience, will teach you how to become your own publicist in the meantime. Not only has she worked with global brands on award-winning digital marketing campaigns before, she has also consulted countless startups and is passionate about helping entrepreneurs learn how to advocate for their work. You'll leave this episode with a fantastic where-to-start strategy for do-it-yourself PR and insight into how you can build your self-trust and get comfortable with being seen. You won't want to miss out on this one - listen now! About Sam: Sam knows what it's like to suddenly be thrown off course in your life. When she was suddenly laid off, she didn't know what path to follow or what to do next - until she started listening to herself and her intuition. Now, she's created an amazing community of women focused on building their self-trust and learning how to be their own publicists by advocating for themselves. With 10 years of experience in PR, Sam delivers amazing insight to her clients and is passionate about the work she does to transform lives and emphasize the alignment between one's inner and outer worlds. Check out Sam on her website www.ambitionandmischief.com [http://www.ambitionandmischief.com] or on IG @sam.cartagenaa