Coaches Spotlight: Meet Nathan Jones| S3:ep4

Coaches Spotlight: Meet Dominic Frazier| S3:ep7

Dominic Frazier is a human performance and nutrition coach who specializes in helping athletes and busy high‑performers improve body composition, performance, and long‑term health through stress‑reduced, habit‑based coaching. What Dominic does Dominic runs Frazier Fitness Human Performance and Nutrition Consulting and Perfect Health Consulting, coaching body composition, performance, and long‑term health through individualized programs. His work blends performance training with advanced nutrition strategies, teaching clients how to eat for energy, recovery, and physique goals while respecting their real‑world constraints. He offers online coaching for athletes and busy professionals, positioning himself as a “human performance and nutrition coach” rather than just a trainer, which shapes how he approaches stress, sleep, and mindset in every plan. Coaching philosophy Dominic has evolved from a “no pain, no gain” mindset rooted in his college football background to a philosophy centered on stress‑reduced fat loss and habit‑based lifestyle change. He emphasizes lowering chronic stress, improving breath work, upgrading nutrition quality, and prioritizing sleep and recovery as non‑negotiable pillars of sustainable results. He repeatedly returns to the idea that everyone is capable of reaching their goals, but each person’s path looks different, so coaching must be individualized and grounded in who they are and where they’re starting. One of his core beliefs is that clients need simple, progressive habits rather than rigid perfection: that might mean moving from skipping breakfast to a daily protein shake, or from not tracking anything to just taking food photos before worrying about macros. He sees these “small wins” as momentum builders, arguing that when people consistently stack small wins, “success has to happen” over time. “Everybody needs to really focus on reducing their stress, breath work, lowering their energy levels, better nutrition, better mindset, better sleep, and better recovery.” How he works with clients Dominic talks a lot about “meeting clients where they are” and building a clear roadmap with them from day one. In consults, he lays out a plan of attack that shows how their goals, timelines, and current behaviors connect, helping them understand what it will realistically take and what first steps make sense. For people who feel they’re “not ready” for coaching yet, he uses this roadmap to break the process into approachable habits and to show that readiness is created through action, not something you wait for. When clients show resistance, he revisits why they reached out to him specifically, highlighting the emotional trigger or pain point that made his message resonate. He then pairs that with honest education, cutting through detoxes, gimmicks, and quick fixes—and showing best practices for their goals so they can decide to lean into the work with eyes wide open. Dominic believes that fitness information is widely available; the differentiator is which coach a client is willing to listen to and implement with. “The biggest thing that I try to do with prospective clients is show them that plan of attack from jump so they can see what it’s going to look like and then really focus on meeting them where they are so they can first and foremost start to collect those small wins.” Balancing goals with real life Dominic’s coaching style is deliberately built for “real people living real lives”, clients with careers, families, travel, and unpredictable schedules. He relies heavily on regular check‑ins, data feedback, and weekly affirmations to keep clients focused on what they are doing right, not just what’s left to fix. He frames progress as painting a big picture “one brushstroke at a time,” reminding clients that each checked box, steps, meals, sleep, lifts, adds up to the long‑term result even when weeks look messy. He also helps clients navigate roadblocks by reframing obstacles as part of the coaching process rather than failures, guiding them to adjust plans while still moving forward. For Dominic, true lifestyle coaching means showing clients where they are, how to move through those obstacles, and how to stay successful despite life’s chaos, not only when conditions are perfect. “You’re usually only one conversation away from your unlocked potential.” Advice to coaches Dominic’s biggest piece of advice for aspiring and stalled coaches is straightforward: “Coaches have coaches.” He encourages trainers to hire mentors across domains- business, marketing, coaching, communication- especially in areas where they feel stuck or lack clarity. In his view, you’re often “only one conversation away from your unlocked potential,” and that conversation usually happens when a mentor helps you see your situation through a different lens. This emphasis on mentorship echoes his own path of higher‑level education and specialization, suggesting that coaches who invest in learning, coaching, and perspective shifts will build more durable careers and better serve their clients. Connect with Dominic Frazier Here Instagram: https://www.instagram.com/coachdfrazier/ [https://www.instagram.com/coachdfrazier/] Perfect Health Website: https://myperfect.health/personal-training-frazier-fitness [https://myperfect.health/personal-training-frazier-fitness] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thisweek.fitletes.com [https://thisweek.fitletes.com?utm_medium=podcast&utm_campaign=CTA_1]

Coaches Spotlight: Meet Stephanie Frykberg| S3:ep6

Stephanie Frykberg is a Reno-based personal trainer, nutrition coach, and IFBB Pro who coaches clients ranging from beginners to Hyrox athletes and bodybuilders. Her approach centers on individualized programming, sustainable habits, and making fitness support real life instead of taking it over. What makes her coaching stand out Stephanie’s biggest message is that there is no one-size-fits-all method. She emphasizes meeting people where they are, building plans around their goals and lifestyle, and helping them stay consistent long enough to actually see progress. That perspective came through clearly when she talked about how the best program is not always the most aggressive one, but the one a client can truly follow. She also brings a strong competitor’s perspective to the coaching side. Having competed for about nine years and gone pro a couple of years ago, she understands what it takes to prepare for the stage, but she is equally energized by helping someone else step into that experience for the first time. Key Takeaways A major theme in the episode is confidence. Stephanie said her favorite coaching moments are when clients realize they are capable of more than they believed, and she described how meaningful it was to watch a first-time competitor gain confidence on stage after months of preparation. That story captures how she sees coaching as more than training and macros; for her, it is about helping people become stronger, healthier, and more confident in every area of life. Get in Touch with Stephanie Frykberg Instagram: https://www.instagram.com/sfrykberg_ifbbpro/ [https://www.instagram.com/sfrykberg_ifbbpro/] Website: https://frykinfitness.com [https://frykinfitness.com] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thisweek.fitletes.com [https://thisweek.fitletes.com?utm_medium=podcast&utm_campaign=CTA_1]

Coaches Spotlight: Meet Dana Carey| S3:ep5

Dana works with a wide range of clients from HYROX competitors and goal‑driven lifters to people simply trying to build healthier habits and she also teaches swim lessons to swimmers of all ages. In this conversation, she breaks down why “more” isn’t always better, how she helps intimidated beginners transform into confident lifters, and why the best programs are the ones you can actually recover from and stay consistent with week after week. Outside the gym, Dana’s role in public service addressing homelessness and improving access to housing reinforces her belief that coaching is a partnership and that fitness should support your life, not take it over. She shares how she navigates clients’ careers, families, and responsibilities while still helping them chase big goals sometimes by simply finding the best workout that fits into a busy Tuesday. For coaches, Dana talks about the importance of continuing education, highlights her experience at the Real Coaches Summit, and explains why you need to “coach the person before you coach the program.” She closes by giving credit to her mentor, Courtney Dorsey of Premier Athletics, and the role that feedback, community, and long‑term relationships have played in her evolution as a coach, mom, and human. Great quotes from Dana. “Consistency beats intensity almost every time. The best programs are the ones people can recover from and actually stick with.” “Fitness should support your life, not take over it.” “People may forget the workout you wrote, but they’ll always remember how you made them feel and how you helped them believe in themselves.” Connect with Dana Train with Dana and learn more about Premier Athletics:Website: https://www.premierathleticsfitness.com [https://www.premierathleticsfitness.com] Follow Dana on Instagram: @coachd_cpt [https://www.instagram.com/coachd_cpt/] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thisweek.fitletes.com [https://thisweek.fitletes.com?utm_medium=podcast&utm_campaign=CTA_1]

Coaches Spotlight: Meet Nathan Jones| S3:ep4

Nathan Jones is a servant-hearted strength and conditioning coach and co-owner of Elevation Athletic Performance in Cassville, Missouri, where he and his wife help athletes of all ages build strength, confidence, and better lives through training. Who is Nathan Jones? Nathan Jones is the co-owner of Elevation Athletic Performance, a semi-private strength and conditioning facility in Cassville, Missouri, where he trains athletes and adults alongside his wife, Johnica. They started Elevation in their garage and have grown it into a 4,800-square-foot facility focused on group strength and conditioning for athletes, one-on-one coaching both in person and online, and sport skill development with an emphasis on baseball. Elevation’s ethos is to “meet you where you are” and help you reach your training goals, with a strong culture of accountability and buy-in rather than quick fixes. Nathan’s background includes heavy influence from Westside-style powerlifting methods early in his career, which shaped his focus on strength numbers and high-intensity environments. Over time, he’s shifted toward a blended systems approach and now prioritizes getting to know each athlete and tailoring methods to the individual rather than forcing everyone through the same template. Elevation Athletic Performance website: https://elevationap.comInstagram: @elevationap – Nathan and Johnica share training clips, athlete highlights, and behind-the-scenes looks at their semi-private environment. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thisweek.fitletes.com [https://thisweek.fitletes.com?utm_medium=podcast&utm_campaign=CTA_1]

Coaches Spotlight: Meet Stephanie Rojas| S3:ep3

Stephanie Rojas is a nutritional therapy practitioner, certified macro coach, and personal trainer based in Miami, Florida, working with clients both in person and online. Coming from a background in accounting as a CPA, she spent years treating fitness and nutrition as a personal passion before transitioning into coaching and is now in the process of making it her full-time business. Stephanie specializes in helping women who have “tried everything” in diet culture finally understand what their bodies need so they can feel stronger, increase their energy, and genuinely feel comfortable in their own skin. Her approach combines evidence-based nutrition, an emphasis on metabolic health, and deep mindset work that helps clients move past guilt, all-or-nothing thinking, and years of fear around food. You can connect with her on Instagram at @healthylifewithsteph [https://www.instagram.com/healthylifewithsteph/] and join her email list and resources through the WellBuilt Method community at https://wellbuiltmethod.com/subscribe [https://wellbuiltmethod.com/subscribe] Key takeaways in this episode... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thisweek.fitletes.com [https://thisweek.fitletes.com?utm_medium=podcast&utm_campaign=CTA_1]