2026 Marketing Blueprint for Fitness Studios

The Brutally Honest Fitness Studio Tier List (Jono Petrohilos)

If you want to scale your gym/studio you can book a call with Jayme below https://fitnessbusinessconsulting.io/dfybc [https://fitnessbusinessconsulting.io/dfybc] In this episode, we discuss the most effective and least effective strategies for gym owners, covering lead generation, retention, business books, personality traits, and more. They rank and analyze various approaches to help fitness professionals optimize their businesses. 00:00Ranking Fitness Business Models 10:02Evaluating Business Books for Gym Owners 19:55Lead Generation Strategies for Fitness Professionals 23:54The Balance of Marketing Strategies 26:40Referrals vs. Community Events 28:25The Power of Paid Ads 32:22Retention Strategies for Gym Owners 41:56Essential Traits for Fitness Professionals Please Subscribe

Scaling From 1 To 10 Studios (BUMP HQ)

if you want to grow your studio you can book a call here https://fitnessbusinessconsulting.io/dfybc [https://fitnessbusinessconsulting.io/dfybc] In this insightful interview, founders of Bump HQ share their journey, strategies, and vision for specialized women's fitness, focusing on pregnancy, postpartum, and menopause. Discover how niche expertise, strategic partnerships, and passion drive their growth and impact in the industry Chapters 00:00 The Genesis of Bump HQ 02:57 Understanding the Unique Needs of Mums 06:07 The Importance of Specialized Training 08:54 Building Relationships with Health Professionals 12:00 Franchising: Growth and Challenges 14:54 Finding the Right Franchisees 17:58 The Future of Bump HQ 24:33 Understanding Franchisee Profiles 27:55 The Importance of Owner-Operators 30:07 Balancing Brand Consistency and Local Personality 31:58 Identifying Ideal Locations for Expansion 34:44 The Hustle Behind Franchise Success 38:14 Building Community Among Mothers 41:13 Expanding Beyond Prenatal Fitness 45:02 Strategic Growth and Future Plans Subscribe

2026 Marketing Blueprint for Fitness Studios

If you want to add 30–50 new members to your studio in the next 90 days, you can book a call directly with Jayme here https://fitnessbusinessconsulting.io/dfybc [https://fitnessbusinessconsulting.io/dfybc] Enjoy the episode. Please like, subscribe, and share with another studio owner who would find this valuable.

14 Years as a Studio Owner: How to Build a Resilient Fitness Business (Scott Williams)

Click here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc [https://fitnessbusinessconsulting.io/dfybc] In this episode, Scott Williams shares his journey from a CrossFit enthusiast to a seasoned gym owner and event organizer. We explore the evolution of CrossFit, the rise of Hyrox, and practical insights for aspiring fitness entrepreneurs Chapters 00:00 The Journey to CrossFit SFS 03:03 The Evolution of CrossFit in Australia 05:53 The CrossFit Affiliate Experience 09:00 The Importance of Coaching and Community 12:01 Overcoming Challenges in the Fitness Industry 14:58 The Resilience of CrossFit Owners 17:52 Personal Transformation Through CrossFit 20:47 Building a Successful Fitness Business 23:39 The Future of CrossFit and Functional Fitness 25:30 Improving Service and Customer Commitment 28:40 The Importance of Owner Involvement 30:52 CrossFit vs. Hirox: Complementary Competitors 32:53 The Role of an MC in Fitness Events 35:41 The Rise of Running Clubs and Community Fitness 39:45 Organizing Fitness Events: Behind the Scenes 45:01 The Future of CrossFit and Its Community Please subscribe Click here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc [https://fitnessbusinessconsulting.io/dfybc] Jayme

Opening, Buying, Scaling & Franchising (Keith Flowers)

If you want to help scaling your studio you can book a call with Jayme here https://fitnessbusinessconsulting.io/dfybc [https://fitnessbusinessconsulting.io/dfybc] Chapters 00:00 Building a Passion for Wellness and Fitness 02:57 The Journey into Franchising 05:50 Navigating Studio Acquisitions 09:08 Understanding Business Models in Fitness 11:57 The Dynamics of Membership and Community 14:53 The Evolution of Yoga and Pilates 18:10 Franchising Insights and Challenges 25:22 Regional Opportunities in Fitness Business 31:59 Franchisee Selection and Community Engagement 39:33 Strategic Expansion and Market Analysis 46:24 The Importance of Local Ownership in Fitness 50:10 Building Community Through Fitness Please Subscribe