For the Road Forward - Autotrader and Kelley Blue Book B2B

Omnichannel Everything: The New Standard for Personalization and Lifetime Value

20 min · 20. jan. 2026
episode Omnichannel Everything: The New Standard for Personalization and Lifetime Value cover

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Noah Lee, Director of Product Consulting at Cox Automotive, joins Jade Terreberry to unpack what true omnichannel retailing looks like in 2026 and why the gap between dealership “thrivers” and “strugglers” is widening fast.

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