FP&A Unboxed
Want to find out how your FP&A function stacks up against the best in class? Take our FREE FP&A Assessment and get personalised insights. 👉 https://bit.ly/fpand-a-maturity-assessment [https://bit.ly/fpand-a-maturity-assessment] ********************************************************************** In this episode of the FP&A Unboxed Podcast, host Tejas Parikh [https://www.linkedin.com/in/tejasparikh/?originalSubdomain=uk] is joined by Soufyan Hamid [https://www.linkedin.com/in/soufyanhamid/], a global expert in storytelling and finance business partnering with over 17 years of experience. Soufyan is the founder of The Finance Circle [https://www.linkedin.com/company/thefinancecircle/] and creator of the Financial Storytelling Program, followed by over 400 finance professionals worldwide. He helps FP&A teams enhance their ability to communicate insights effectively, making finance relevant to business decision-making. With a large following of 82,000 on LinkedIn, Soufyan has become a leading voice in reshaping how finance professionals tell their stories. Soufyan shares valuable insights on the importance of storytelling in finance, especially for FP&A professionals. He discusses how to shift from reporting numbers to influencing decisions and how finance leaders can align their work with business strategy. Additionally, he explains the practical application of his storytelling framework for effective communication in finance. This episode is essential for finance professionals looking to elevate their communication skills, increase their strategic influence, and remain relevant in an ever-changing business environment. Key Takeaways * The Importance of Communication in Finance: Finance professionals need to master the art of storytelling to make their insights accessible and impactful to non-financial stakeholders. * Mindset Shift for FP&A: Transitioning from just reporting numbers to understanding business needs and influencing decisions is critical for finance leaders. * Financial Storytelling Framework: Soufyan shares his "Three What" framework: What, So What, and Now What, as a practical tool to structure and communicate finance insights effectively. * Building Strategic Influence: To become a strategic partner in business, finance professionals must focus on understanding the business operations and communicating with the goal of influencing decision-making. * The Role of Storytelling Across Finance: Storytelling isn't just for FP&A but is crucial for all finance functions, including tax, accounting, and treasury, to engage their audience and add value. Noteworthy Quotes * "Communication is not about speaking; it’s about understanding what's needed for others and putting yourself in their shoes." – Soufyan Hamid * "Finance is not a goal; it’s a tool to help decision-making." – Soufyan Hamid * "Storytelling is about filtering what to say and what not to say. It's about making your communication relevant and impactful." – Soufyan Hamid * "Finance professionals need to think about the future of the business, not just the numbers." – Soufyan Hamid * "The key differentiator in the future will be human skills, not technical expertise." – Soufyan Hamid Key Timestamps 00:00 – Introduction to the guest – Soufyan Hamid 02:40 – The importance of communication in finance 04:39 – Shifting the mindset from accounting to business partnering 07:41 – The “curse of knowledge” in finance communication 11:18 – How FP&A professionals can better understand the business 20:11 – Real-life example: Using storytelling to pass a difficult budget approval 23:37 – Transitioning from auditing to FP&A and the challenges faced 28:17 – Why strong analysis is still the foundation of storytelling 31:40 – Why finance leaders still need storytelling in the AI era 38:55 – Asking better questions instead of just giving answers ********************************************************************** FOLLOW OUR GUEST SOUFYAN HAMID ON: LinkedIn: https://www.linkedin.com/in/soufyanhamid/ [https://www.linkedin.com/in/soufyanhamid/] The Finance Circle: https://www.linkedin.com/company/thefinancecircle/ [https://www.linkedin.com/company/thefinancecircle/] FOLLOW OUR HOST TEJAS PARIKH ON: LinkedIn: https://www.linkedin.com/in/tejasparikh/ [https://www.linkedin.com/in/tejasparikh/?originalSubdomain=uk] Website: https://aksharconsulting.com/ [https://aksharconsulting.com/] FOLLOW FP&A UNBOXED PODCAST ON: Website: https://aksharconsulting.com/ [https://aksharconsulting.com/] LinkedIn: https://www.linkedin.com/company/aksharconsultingltd/ [https://www.linkedin.com/company/aksharconsultingltd/] Instagram: https://www.instagram.com/aksharbusinessconsulting [https://www.instagram.com/aksharbusinessconsulting] X: https://x.com/AksharBusiness [https://x.com/AksharBusiness] TikTok: https://www.tiktok.com/@aksharbusinessconsulting? [https://www.tiktok.com/@aksharbusinessconsulting?is_from_webapp=1&sender_device=pc] YouTube: https://www.youtube.com/@aksharbusinessconsultinglt8099 [https://www.youtube.com/@aksharbusinessconsultinglt8099]
20 episoder
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