Fresno News Today | 2 Min News | The Daily News Now!
California wine growers are pivoting to agave as a lifeline, planting the drought-resistant, low-cost crop to survive the wine industry’s supply glut. Farmers like Joy Merrilees, who turned to agave after her grape business faltered, are eyeing agave spirits as a new frontier—mirroring tequila and mezcal. With the California Agave Council supporting at least seven new producers, the gamble is on: can agave offer the stability grapes can’t, even as skeptics warn of market saturation? For many, it’s about survival—and the hope that agave might just be the next big thing. Listen in comfort: Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/9dde9f2898bb349f
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