You Don’t Need To Love Cars To Sell Them

You Don’t Need To Love Cars To Sell Them

We sit down with Jenna Birmingham to unpack how she becomes a go-to automotive voice and why selling cars has less to do with cars than it does with confidence, clarity, and brand intent. We also get real about how audio ads change across radio, streaming, and podcasts and what it takes to build a voiceover business that lasts.  • Jenna’s accidental path into automotive voiceover before and after COVID  • Why automotive stays positive and performance-focused for commercial reads  • The myth of a single “car voice” and how brand demographics drive tone  • How local dealership work creates repeat clients and steady income  • Handling taglines and jingles by committing to the copy  • Radio’s shift toward digital buys and how podcast ads stay intentionally simple  • Smart direct marketing through agencies and production houses  • Rate thinking based on usage, market size, and consistent quality  • When free work helps and when it undercuts your value  • Practice paths like ACX and Casting Call Club for editing and stamina  • Pay-to-play platforms, transparency, and measuring ROI over time  Jenna's Work  Jennabirmingham.com/automotive [http://www.jennabirmingham.com/automotive] Jenna's Instagram Jenna_birmingham_official [http://www.instagram.com/Jenna_birmingham_official]