Inside the MFW Playbook: Do Advertisers Really Listen?

Inside the MFW Playbook: Do Advertisers Really Listen?

For months we've heard the claims. Campaigns are being cancelled. Broadcasters are under pressure. Careers are changing. So what happens when those complaints land inside an advertising agency? Ben Willee from Spinach Advertising joins us to explain how brands assess risk, what "brand safe" really means, and whether organised activist campaigns from the MFW genuinely influence where millions of advertising dollars are spent. It's a fascinating look at the collision between social media activism, commercial radio and modern marketing. Audio snippets featured in this episode are from the ABC Sydney and the podcast 'MFW Warts & All'. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Kyle and Karl - the truth behind the headlines.

Did someone really register a Kyle-and-Karl domain name? We checked. Craig reveals what Kyle Sandilands told him directly, why the rumour doesn't stack up, and why the idea makes little commercial sense. Then we revisit the biggest lessons from our blockbuster conversation with former ARN head of content Duncan Campbell.  We’ll revisit the questions we missed, you’ll hear some of the audio from that now infamous 10 minutes of madness that sealed the fate of the show (consider this a warning) and the value of building relationships with the talent that can generate ratings and why it’s harder than it looks.  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Karl cast out by the mad witches.

Karl Stefanovic is out. ARN has pulled the plug 3 weeks after the show even launched, leaving staff stunned and raising bigger questions about how media companies manage risk in 2026. Michael Byrnes joins us to explain the legal and commercial realities behind the decision, the power of advertiser perception, and whether campaigns like Mad F***ing Witches are changing the way broadcasters make programming decisions. We also discuss what's next for Karl, and whether independent publishing can replace the earning power of traditional media. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Inside the Kyle and Jackie O downfall : Former Head of Content Duncan Campbell Breaks His Silence

Former ARN executive Duncan Campbell speaks openly about Kyle & Jackie O's Melbourne launch, the challenges of managing superstar talent, the impact of MFW and why it took so long for them to respond to their campaign, along with all the conversations taking place behind closed doors as the show's future became increasingly uncertain. This is one of the most revealing interviews we've recorded—and an essential listen for anyone interested in how great radio is built, and how even the biggest shows can unravel. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Karl, is that you?

Andrew Denton once said on Game Changers, "You've just got to put yourself in play.” Nobody embodies that idea better than Henry Bretz [https://www.instagram.com/henry__bretz?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==]. From local radio on the Sunshine Coast to millions of social media views through his hilarious Karl Stefanovic videos, Henry's story is the perfect example of being ready when opportunity knocks. We talk about the algorithms that have helped him go viral, the importance of the comments section, the uncertain future of radio, and why creators should focus less on chasing views and more on making work they're proud of. Whether you're in radio, podcasting or creating content online, this is an episode packed with practical lessons from someone having one of the biggest creative moments in Australian media right now. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.