Good Content | The Official Podcast of Pure SEO

Google search and its algorithms are changing, and changing quickly. From the Helpful Content algorithm update to new SERP features to Google’s hotly anticipated Search Generative Experience (SGE), Google’s rapid evolution reflects a disruptive year in digital innovation. What impact will this accelerating rate of change have on Google’s users? On marketers? How do these changes reflect our shifting attitudes toward search? How can marketers stay ahead of the curve, and how can we do so ethically? Join Rollan Schott (podcast host and Director of Content Marketing at Pure SEO) as he sits down with Peter Mangin (Pure SEO’s Chief Product and AI Officer) to answer these questions and more. Watch it on YouTube: https://youtu.be/SrURuROXORc?si=b9VvTlNxTG-gCL9I [https://youtu.be/SrURuROXORc?si=b9VvTlNxTG-gCL9I]

To make sense of the AI boom in 2023 is to be perpetually behind on the latest news. Advancements are occurring faster than businesses can adjust. Yesterday’s big audacious goals are today’s yesterday’s news. Countless businesses globally are experiencing the disorienting, thrilling changes caused by the AI boom, but few industries are feeling these changes more than the field of digital marketing. How can businesses future-proof for an uncertain future while adjusting to a destabilised present? How are rapidly evolving AI technologies changing the world of search? What are LLMs? What do marketers need to be aware of? What should you do first if you hope to get started? We spoke with Britney Muller, a recognised leader in machine learning, AI, and SEO, to discuss these questions and much more in a wide-ranging conversation about the impact of AI on digital marketing. Timestamps * (00:00) Introduction and Guest Background * (01:26) Britney's Background in SEO and AI * (03:01) AI's Growth and Impact on Marketing * (04:47) Risks, Biases, and Implications of AI Usage * (08:04) Potential of Large Language Models * (10:32) Human Experience Optimisation and AI * (11:14) Understanding AI: Basics to Business Application * (14:27) AI in Business and Striking Balance * (17:11) AI in Content Creation and Model Limitations * (19:34) Dangers of AI Misuse in Sensitive Industries * (22:33) Importance of Data Protection in AI Age * (23:46) How to Safely Interact with AI Models * (27:10) SEO, AI, and Content Generation * (28:42) Data-Driven Insights and Human Touch, Final Comments Resources mentioned in the episode: * Britney Muller [https://britneymuller.com/] * Midjourney [https://www.midjourney.com/home/] * ChatGPT [https://chat.openai.com/] * Google Code Labs [https://codelabs.developers.google.com/] * Google Cloud [https://cloud.google.com/learn/training] * Kaggle [https://www.kaggle.com/learn] * prompt engineering course [https://www.deeplearning.ai/short-courses/chatgpt-prompt-engineering-for-developers/]

We speak to Pure SEO founder and CEO Richard Conway and social media specialist agency Socialites founder Wendy Thompson to discuss the profound impacts that mass adoption of AI will have on the digital marketing landscape in 2023 and beyond.

When business development managers at Pure SEO sit down with a small business owner or marketing manager, they make clear upfront that SEO is a long game. Search Engine Optimisation, when done the right way, may not yield meaningful results for months—sometimes up to a year or more—but those results are sustainable and robust, delivering ongoing returns well beyond your initial investments.  SEO campaigns target organic search engine rankings. Search engines like Google determine these rankings using highly secret algorithms that consider tens of thousands of ranking factors. The complexity and confidentiality of the process can make quantifying your SEO success difficult. How do you know if your SEO is working? To what extent? What metrics make the best indicators of SEO success, and what are the best tools to track them?  To explore these questions and more, we sit down with Prabin Yonzon, Pure SEO’s Head of Organic Search and CRO, and Olga Antipova, a technical SEO specialist at Pure SEO.

In late 2021, Google announced that Performance Max, a comprehensive Ads campaign type that would display ads across all of Google’s seven channels, would replace Smart Shopping and Local campaigns. According to Google, Performance Max “combines Googles automation technologies across bidding, budget optimisation, audiences, creatives, attribution, and more.” These upgrades occurred over the course of 2022. As we head into the new year, the time is now to start thinking about the future of your Google Ads campaigns. In this episode of Good Content, Pure SEO Director of Content Marketing Rollan Schott sits down with SEM Specialist Kris Castigador and Pure SEO’s Head of Paid Search Graham Gilbert. Listen as we discuss Performance Max and what it means for your Google Ads campaigns moving forward.