Grow Grow Grow: Stories of Success in Higher Education
In this episode, Dr. Tom Loper Associate Provost/Dean of Arts, Science, and Management at Baypath University, discusses the initial challenges faced as a women's only college and how they diversified their programs to attract adult learners and pursued graduate programs to achieve growth. Baypath focused on market research to understand regional needs and employers' demands, which led them to develop new cybersecurity and applied data science programs. The university heavily invested in online teaching capabilities and content marketing for program-specific marketing. The conversation highlighted the importance of working with the market in mind and using data to make informed decisions and drive growth.
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