
Gym World Worldwide
Podcast af John Franklin
Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.
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Alle episoder
124 episoder
🌎 John Franklin (https://www.instagram.com/johnisbuilding/ [https://www.instagram.com/johnisbuilding/]) and Mateo Lopez talk with Kyle and Jessica Dosterschill from Hunger in the Wild Gym about how they turned a basement weightlifting gym into a growing brand—and how social media played a key role in getting them there. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbl8zdEdvLUQ5TDgtTUt3MXhySUNnX3AwSzQ2QXxBQ3Jtc0traGpueG11UHVvMXVzeTgxanV0cUdHOUJsM0NvTkFrLS1jZndRUVlFRkZhaGRlN0xkbU9YUXhNdnIyUXZLTEtubGJfTFB2Y1RhTzZQMmpzSjZGNTJob0x6bml3QWpZb2JWRUplTGQ1Rl8tbmpQUXo1QQ&q=https%3A%2F%2Fusekilo.com%2Fgym-world%2F&v=03sPSiFlJRQ]) so you don't miss out. 📱 Socials: Hunger in the Wild - https://www.instagram.com/hungerinthewild/ [https://www.instagram.com/hungerinthewild/] Hunger in the Wild (website) - https://hungerinthewild.com/ [https://hungerinthewild.com/] Kyle - https://www.instagram.com/kyledosterschill/ [https://www.instagram.com/kyledosterschill/] Jessica - https://www.instagram.com/jessdosterschill/ [https://www.instagram.com/jessdosterschill/] 🔥 Show Notes: (00:00) Introducing Kyle & Jessica (1:41) Starting the gym in a basement (14:27) Growing the member base (18:54) Run a successful gym with Kilo (visit https://usekilo.com/ [https://usekilo.com/]) (19:26) Using social media (20:48) Current offerings and pricing (29:38) Branding and culture (38:06) Team roles and creating content (46:33) Future plans (48:38) Where to go to find Kyle & Jessica

🌎 In this episode, Mateo Lopez sits down with Marie Merritt (https://www.instagram.com/momentummarie/ [https://www.instagram.com/momentummarie/]) from Momentum Fit to talk about the Black Friday strategy that brought in $159,000 in just 24 hours—and what gym owners can do to run successful sales without hurting their brand. P.S. If you like the show, then you'll love the Gym Worldnewsletter. Every Friday, John Franklin breaks down the possibilities of makingmoney in the fitness industry. Subscribe here (https://usekilo.com/gym-world/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbl8zdEdvLUQ5TDgtTUt3MXhySUNnX3AwSzQ2QXxBQ3Jtc0traGpueG11UHVvMXVzeTgxanV0cUdHOUJsM0NvTkFrLS1jZndRUVlFRkZhaGRlN0xkbU9YUXhNdnIyUXZLTEtubGJfTFB2Y1RhTzZQMmpzSjZGNTJob0x6bml3QWpZb2JWRUplTGQ1Rl8tbmpQUXo1QQ&q=https%3A%2F%2Fusekilo.com%2Fgym-world%2F&v=03sPSiFlJRQ]) so youdon't miss out. 📱 Socials: Momentum Fit - https://www.instagram.com/getmomentumfit/ [https://www.instagram.com/getmomentumfit/] Momentum Fit (website) - https://getmomentumfit.com/ [https://getmomentumfit.com/] 🔥 Show Notes: (00:00) Introducing Marie (2:13) What is Momentum Fit? (6:50) Packaging and pricing (13:42) Black Friday sale strategy (23:02) Run a successful gym with Kilo (visit https://usekilo.com/ [https://usekilo.com/]) (23:34) Advice for sales and discounting (28:21) Marketing and client engagement (31:54) Team training and retention (35:53) Leadership and business development (43:57) Future plans and advice for gym owners (47:55) Where to go to find Marie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/ [https://www.instagram.com/johnisbuilding/]) and Mateo Lopez talk with Conor Oakley (https://www.instagram.com/oakleyfitnesscoaching/ [https://www.instagram.com/oakleyfitnesscoaching/]) from Forged Fitness about how he built his gym, transitioned into HYROX training, and grew a fitness league that brings in over $2K per event with HYROX-style competitions. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbl8zdEdvLUQ5TDgtTUt3MXhySUNnX3AwSzQ2QXxBQ3Jtc0traGpueG11UHVvMXVzeTgxanV0cUdHOUJsM0NvTkFrLS1jZndRUVlFRkZhaGRlN0xkbU9YUXhNdnIyUXZLTEtubGJfTFB2Y1RhTzZQMmpzSjZGNTJob0x6bml3QWpZb2JWRUplTGQ1Rl8tbmpQUXo1QQ&q=https%3A%2F%2Fusekilo.com%2Fgym-world%2F&v=03sPSiFlJRQ]) so you don't miss out. 📱 Socials: Forged Fitness - https://www.instagram.com/forged_fitness_hintonburg_/ [https://www.instagram.com/forged_fitness_hintonburg_/] Forged Fitness (website) - https://www.crossfithintonburg.com/ [https://www.crossfithintonburg.com/] Ottawa Fitness League - https://www.instagram.com/ottawa_fitness_league/ [https://www.instagram.com/ottawa_fitness_league/] 🔥 Show Notes: (00:00) Introducing Conor (1:33) The origins of Forged Fitness (11:23) HYROX training (16:16) Monetization and marketing HYROX (23:56) Run a successful gym with Kilo (visit https://usekilo.com/ [https://usekilo.com/]) (24:28) Memberships and revenue (28:35) Can any gym offer HYROX training? (31:24) Ottawa Fitness League (43:36) How to run a good gym event (48:01) Where to go to find Conor

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Zach Peterson (https://www.instagram.com/zachjpete/?hl=en) from Empyre Fitness to talk about how to went from running a tattoo-inspired fashion and apparel brand to building a profitable gym business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Empyre Fitness - https://www.instagram.com/empyre_fitness/?hl=en Empyre Fitness (website) - https://www.empyrefitness.com/ Tattooed & Successful - https://tattooedandsuccessful.com/ 🔥 Show Notes: (00:00) Introducing Zach and his entrepreneurial journey (4:18) Early marketing strategies (8:26) Transition to the gym, operations, and trainer support (23:02) Marketing the gym today (26:01) Managing staff (27:37) Run a successful gym with Kilo (visit https://usekilo.com/) (28:09) Future plans and expansion (29:09) Staff, pay, and revenue breakdown (30:56) Managing the space (32:17) Challenges and lessons learned (35:24) Keeping the gym clean (38:12) Selling gym merchandise (41:38) Balancing multiple ventures (42:59) Where to go to find Zach

🌎 John Franklin (https://www.instagram.com/johnisbuilding/ [https://www.instagram.com/johnisbuilding/]) chats with Jay Rhodes (https://www.instagram.com/jayrhodes/ [https://www.instagram.com/jayrhodes/]) from CrossFit Outlaw North about how he built a CrossFit gym that brought in $887,000 in annual revenue last year with 270 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbl8zdEdvLUQ5TDgtTUt3MXhySUNnX3AwSzQ2QXxBQ3Jtc0traGpueG11UHVvMXVzeTgxanV0cUdHOUJsM0NvTkFrLS1jZndRUVlFRkZhaGRlN0xkbU9YUXhNdnIyUXZLTEtubGJfTFB2Y1RhTzZQMmpzSjZGNTJob0x6bml3QWpZb2JWRUplTGQ1Rl8tbmpQUXo1QQ&q=https%3A%2F%2Fusekilo.com%2Fgym-world%2F&v=03sPSiFlJRQ]) so you don't miss out. 📱 Socials: CrossFit Outlaw North - https://www.instagram.com/outlaw_north [https://www.instagram.com/outlaw_north] CrossFit Outlaw North (website) - https://crossfitoutlawnorth.com/ [https://crossfitoutlawnorth.com/] Train For A Great Life podcast - https://open.spotify.com/show/0xSp704MfG5yw7L7Mz8vi7?si=99d5eb69c3a04bf5 [https://open.spotify.com/show/0xSp704MfG5yw7L7Mz8vi7?si=99d5eb69c3a04bf5] 🔥 Show Notes: (00:00) Introducing Jay (4:22) Transition to gym ownership (7:21) Growth and expansion of the gym (13:05) Strategies to grow revenue (18:51) What's helped Jay run a successful CrossFit gym? (25:33) The impact of having a successful gym (27:52) Run a successful gym with Kilo (visit https://usekilo.com/ [https://usekilo.com/]) (28:24) Advice for gym owners (31:21) Thoughts on CrossFit and affiliation (36:50) Where to go to find Jay
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