Her Success Story

This week Ivy Slater, host of Her Success Story, chats with her guest, Bettyanne Green. The two talk about what it really means to be a ghostwriter, breaking the stereotypes and sharing how her journey evolved from content marketing to focusing exclusively on writing business books and memoirs.  In this episode, we discuss: * How Bettyanne transitioned from a long career in marketing communications to becoming a ghostwriter specializing in business books and eBooks. * What the process of ghostwriting entails, including Betty Ann’s methodology for guiding authors through outlining, storytelling, and creating a cohesive message. * When Bettyanne began to fully commit to ghostwriting as her primary business, and how stating her intention helped open doors and attract referrals. * Why aspiring authors (especially in business!) need to start now, utilize existing content, and not underestimate the value of their experiences and wisdom. * How Bettyanne’s structured process helps authors reduce the stress and overwhelm often associated with writing a book, making the process accessible and manageable. Bettyanne Green is a Ghostwriter who specializes in business books and ebooks. She works one-to-one with leaders who dream of publishing a bestselling book that will expand their business or influence -- while bringing their valuable message to the world. Before turning to ghostwriting, Bettyanne worked in almost every aspect of marketing communications for clients ranging from The New York Times, international magazines, consulting companies, the Cleveland Orchestra, and entrepreneurial business professionals.  She is known for her gift of reflecting her author's unique tone and voice—The most treasured feedback she often receives from clients is: "Did YOU write that or did I??" Offer: A complimentary hour session with Ivy's listeners who are considering writing a book. I'll answer your questions on what it's like to write a book, how to get your book published, how to get started -- and to start strategizing your own bestseller! Just email me and mention Ivy. Bettyanne@ghostwritingforleaders. Com Website: http://www.ghostwritingforleaders.com/ [http://www.ghostwritingforleaders.com/] Social Media Links: https://www.linkedin.com/in/bettyannegreen/ [https://www.linkedin.com/in/bettyannegreen/]

In this episode, Ivy Slater chats with us about the importance of conducting a mid-year review for our businesses and ourselves. Ivy encourages everyone to pause and evaluate their progress so far in 2025, analyze what’s working and what’s not, and determine where to focus for the rest of the year. She also shares actionable insights on how to course correct and leverage resources moving forward. In this episode, we discuss: * How to conduct a half-year review of your business, including evaluating progress toward your goals and checking if you’re on track. * What specific areas to assess at the mid-year mark: financials, team performance, and marketing effectiveness. * When to take action, using the mid-year as a prime opportunity to course-correct and double down on what’s working. * Why evaluating sources of new business (like conferences or referrals) can help refine your focus for the remainder of the year. * How and why to prioritize rejuvenation and personal enjoyment—even during a business review—since recharging boosts energy and creativity. Ivy Slater is a professionally certified business coach, speaker, best-selling author and podcast host. After owning and operating a 7-figure printing business, having been in the industry for 20 years, she started Slater Success which focuses on developing great leaders and facilitating business growth and expansion. Ivy holds masterminds and retreats with her private client base and corporate training on communication and strategic planning. She speaks nationwide on the topics of leadership, sustainable growth, relationships and sales. Best Selling Author of From the Barre to the Boardroom [https://slatersuccesscoaching.acemlnb.com/lt.php?notrack=1¬rack=1&s=bad97c655476f96a390a72c05a742011&i=40A54A1A507] Website: https://slatersuccess.com/ [https://slatersuccess.com/] LinkedIn: https://www.linkedin.com/in/ivyslater/ [https://www.linkedin.com/in/ivyslater/] Facebook: https://www.facebook.com/slatersuccesscoaching [https://www.facebook.com/slatersuccesscoaching] Instagram: https://www.instagram.com/ivyslaterssc/ [https://www.instagram.com/ivyslaterssc/] Pinterest: https://www.pinterest.com/slatersuccess/ [https://www.pinterest.com/slatersuccess/]

This week, Ivy Slater, host of Her Success Story, chats with her guest, Elisa Silverglade. The two talk about Elisa’s journey from managing law firms to becoming Director of Intelligent Automation at Techromatic, the power of robotic process automation (RPA) to streamline repetitive "grunt work" in legal practices, and how Techromatic partners with law firms to create tailored automation solutions that dramatically boost efficiency, accuracy, and employee satisfaction.  In this episode, we discuss: * How the automation process works for law firms * What "grunt work" looks like in law firms and how it can be automated * When automation became viable for law firms * Why law firms should consider automation * Who benefits from automation in law firms   Elisa Silverglade is the Director of Intelligent Automation at Techromatic, where she helps law firms streamline operations through custom software robots powered by Robotic Process Automation (RPA). With over 15 years of experience managing a law office and a diverse background spanning finance, technology, and advocacy, Elisa brings a rare blend of empathy, operational insight, and tech fluency to her work.  She’s passionate about eliminating the “paperwork” making way for “people-work.” Outside of work, Elisa is a dedicated advocate and community organizer.  She also loves listening to live music, eating great food, and enjoying deep conversations! If you’d like to explore automation opportunities at your firm, please schedule a meeting with Elisa, and use code SSC5 to get 5% off the development fee for your first project! Website: https://techromatic.com/ [https://techromatic.com/] Social Media Links:  https://www.linkedin.com/in/elisa-silverglade/ [https://www.linkedin.com/in/elisa-silverglade/]

This week, Ivy Slater, host of Her Success Story, chats with her guest, Jennifer Gardella. The two talk about Jennifer’s journey from academia to entrepreneurship, the strategies law firms can use to stand out online by creating client-focused content, and the crucial role that having a coach and a business development plan plays in scaling a successful firm.  In this episode, we discuss: * The growing pains and surprising lessons of scaling a service-based business  * What digital marketing solutions really help professional service firms, especially law practices, stand out online * When to focus on building a solid business development plan rather than chasing every trendy marketing tactic * Why understanding your ideal client and how they actually search for your services is crucial * Who benefits most from coaching and mentorship in legal and professional services   Jennifer Gardella - Founder of The Gardella Group. For over 10 years Jennifer has helped small business owners, personalities, and start-ups attract their ideal clients executing a strategic digital marketing campaign.  She writes blogs, social media posts, and newsletters for a select group of clients.   Jennifer built The Gardella Group [http://www.thegardellagroup.com/] while living in a relationship of domestic violence.  She now shares her experience, escape and healing journey with your employees to raise awareness and educate to empower others to support victims and survivors.  You can find her book, Domestic Violence Awarness:  Listen for the Whispers of Abuse on Amazon [https://www.amazon.com/Domestic-Violence-Awareness-Listen-Whispers/dp/B0CJHB717B] and her awareness work at JenniferGardella.com. Jennifer has a PHD from Rutgers University and completed her undergraduate work at Fordham where she majored in the fun of NYC.  She was recently elected as President of the Board of Start-Up Bucks [http://www.startupbucks.org/] and is an avid supporter of the entrepreneurship eco-system in the Greater Philadelphia region and beyond.  She is a current participant in the Goldman Sachs 10,000 Small Businesses program.     Website:  www.thegardellagroup.com [https://www.thegardellagroup.com] Social Media Links: Instagram:  https://www.instagram.com/drjennylynn/?hl=en [https://www.instagram.com/drjennylynn/?hl=en] LinkedIn:  https://www.linkedin.com/in/jennifergardella [https://www.linkedin.com/in/jennifergardella] Youtube - Digital Marketing:  https://www.youtube.com/@TheGardellaGroup [https://www.youtube.com/@TheGardellaGroup] Youtube - Domestic Violence:  https://www.youtube.com/@DrJenniferGardella [https://www.youtube.com/@DrJenniferGardella] Facebook:  https://www.facebook.com/TheGardellaGroup [https://www.facebook.com/TheGardellaGroup/]

This week Ivy Slater, host of Her Success Story, chats with her guest, Daya Naef. The two talk about Daya’s journey from legal practice to founding her own consulting company, her expertise in helping law firms strategically integrate AI into their operations, and the challenges firms face in adopting new technology. In this episode, we discuss: * How attorneys and law firms can proactively implement AI to streamline low-level, repetitive tasks, starting with secure, paid tools like ChatGPT. * What are the risks of jumping into every new AI product—cautioning firms to avoid shiny object syndrome and focus on real, usable solutions for their teams. * When law firms hit “tech cliffs”—such as e-filing and digital service—and how those parallels inform today’s AI readiness. * Why discussing AI use openly in professional circles (and sharing "war stories" and best practices) helps reduce stigma and speeds up learning and adoption. * Why authenticity and real human conversation will remain important, even as AI automates more legal functions.   Daya Naef, CEO of The Success Partner   Daya Naef is an attorney, entrepreneur, and business strategist with 20+ years in law, 7 in coaching, and 1 in AI strategy. She helps law firms grow, innovate, and succeed through her firm, The Success Partner. A Loyola JD graduate, her career spans litigation, mediation, and legal consulting. Known for her leadership and sharp insights, she mentors professionals and speaks on business development and the future of law. Outside work, she enjoys sculpting, reading, and spending time with her cats.   Website:  thesuccesspartner.net/  [https://thesuccesspartner.net/]   Social Media Links: linkedin.com/in/dayanaef [https://www.linkedin.com/in/dayanaef]