The Formula Rhode & Skims Use To Win (and how you can do it too!) Shopify President

Matilda Djerf: What Really Happened at Djerf Avenue (& How I Built My Dream Life All Over Again)

Matilda Djerf sits down with Maggie Sellers Reum to share the highs and lows of being a public female founder and what she really wishes people knew. The now 29-year-old opens up about what type of leader she is now after explaining what really happened at Djerf Avenue, what it was like knowing the article was coming months in advance, and how she handled the pressure of protecting a $36M brand in real time Matilda shares the full founder playbook. From landing culture-defining collabs (including Frankie’s Bikinis and Sofia Richie Grainge) to building a brand that people line up for, Matilda breaks down how to secure your dream partnership, protect your team, and keep scaling when the internet is loud. Plus: Scandi-living, her upcoming wedding, and yes, the iconic hair. Timestamps: (00:00) Intro (01:24) Does Matilda Djerf Listen to Podcasts? (01:44) How She Became a Hair Icon (03:17) What She Was Like at School (03:41) Starting in Fashion at 11 (04:24) Moving to the US Without Speaking English (06:46) Why She Stayed in Sweden (Not LA) (07:56) Small Town Mindset vs Big Dreams (09:11) Why She Started Gathered (10:14) The Creator Economy Has Changed (12:29) Becoming A House Hold Name (14:35) The Truth About Scandi Living (15:33) Why Work-Life Balance Doesn’t Exist (16:40) I Accidentally Started a Lifestyle Trend (18:03) Why Sweden Doesn’t Celebrate Success (19:14) Turning 29: “I Did This” (20:06) The Work Behind Self-Confidence (21:31) Why She Started Djerf Avenue (26:47) Can the Brand Exist Without Her? (27:51) How Hailey Bieber Discovered Her (29:08) Ad: AG1 (30:08) What She Learned From Hailey Bieber (31:06) How She Makes Every Collab Work (31:40) How She Landed Sofia Richie Grainge (32:53) How She Knows a Drop Will Sell Out (34:20) Brands With Real Momentum Right Now (36:22) What Actually Makes a Brand Win (37:06) The Djerf Avenue Scandal Explained (40:12) Going Through It With Rasmus (40:54) How She Handled the Pressure Mentally (42:16) “People Don’t Care About Context” (44:27) Did the Scandal Make Her Better? (47:36) How She Feels About It Now (49:57) Who Works at Djerf Avenue? (51:36) Ad: Shopify (52:31) Ad: Bilt (53:28) How She Got Into Selfridges (56:19) What She’s Manifesting Now (56:59) Wedding Chat & Relationship Advice  (59:24) Do You And Rasmus Have Contracts? (01:00:24) Why Trust Has to Be Earned (01:03:15) Rapid Fire: Money Habits (01:03:26) Most Expensive Purchase (01:03:56) Dream Collaboration (01:04:30) Blowout vs Real Life (01:04:53) Dyson Airwrap vs Rhode (01:05:14) New York vs LA (01:05:39) Robe vs Blazer (01:06:21) Her Life Motto (01:06:46) The Season I’m In (01:07:16) Where to Find Matilda (01:07:47) What Can HSR Help You With? ⸻ Sponsors: . AG1 - Visit DrinkAG1.com/HSR to get a FREE morning person mug, plus a one-week supply of AG1 samples, with your AG1 Welcome Kit when you first subscribe.  . Shopify - http://Shopify.com/HSR  . Bilt - Sign up at http://Joinbilt.com/HSR ⸻ Follow Matilda Djerf: www.instagram.com/matildadjerf [http://www.instagram.com/matildadjerf] Check out Djerf Avenue: https://djerfavenue.com [https://djerfavenue.com/] ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe  Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers [https://www.amazon.com/shop/maggiesellers] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Person You Marry Decides Your Wealth! (How She Turned Divorce Into A $500M Empire) Courtney Reum

How to invest, build wealth, and spot winning brands early - according to a $2B fund manager!  Courtney Reum (investor, founder… and my husband!) breaks down how he actually decides what’s worth investing in and the mistakes most people make with money. From Khloe Kardashian’s Khloud protein chips to the $500M BuzzBallz story, we get into what makes a consumer brand take off and what quietly kills it. If you’ve ever wanted to start investing, build real wealth, or understand how these brands actually win - this is for you! Timestamps: 00:01:37 Investing Expert… And My Husband 00:03:11 The $500M BuzzBallz Divorce Story 00:06:34 Can You Build This Brand? 00:07:36 Why I Waited To Start A Brand 00:09:32 When To Start Your Business 00:11:37 How Smart Investors Judge Risk 00:13:17 Why Celebrities Are Investing 00:16:55 Do Brands Need Celebrities? 00:18:19 Khloe Kardashian’s Khloud Review 00:22:57 Fiverr Ad 00:24:07 Smash Kitchen Chips Review 00:25:59 My Food Brand Framework 00:29:23 Red Flags In Investing 00:33:30 The Coinbase Investment Story 00:35:25 Traits Of Billionaire Founders 00:37:42 Maggie’s HSR Founder Edge 00:38:47 Followers Or Resume Virtues? 00:40:16 Is An MBA Worth It? 00:42:40 Is Goldman Still Prestigious? 00:45:13 Stan Ad 00:46:16 How To Get Into VC 00:47:59 Why Women Apply Less For Jobs 00:49:39 Rapid Fire Investing Advice 00:49:55 Last Credit Card Purchase 00:50:29 Spend On Experiences Instead 00:50:51 Best Newsletter Right Now 00:51:09 Using AI For Newsletters 00:52:46 Worst Investment Mistakes 00:54:25 My Proudest Accolade 00:54:47 Food, Wellness Or AI? 00:55:25 My Biggest Investment Win 00:56:43 Why Brands Need Family Offices 00:59:11 What Is A Family Office? 01:00:40 How To Reach Family Offices 01:01:16 Mr HSR’s New Email ⸻ Sponsors: Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com Stan - Learn more at http://getstanley.ai/maggie ⸻ Follow Courtney Reum: www.instagram.com/courtneyreum [http://www.instagram.com/courtneyreum] Find out more about M13 Venture Capital: www.m13.co [https://www.m13.co] ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe  Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers [https://www.amazon.com/shop/maggiesellers] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Stop Doing Pilates & Do This Instead (have your strawberry matcha) Senada Greca: Kim Kardashians Trainer

Kim Kardashian’s trainer, Senada Greca, reveals why strength training is the missing link for fat loss, confidence, cellulite, creatine, supplements, women’s fitness, and real results! Maggie and Senada are getting into all of it - the fitness myths keeping girls stuck, why muscle is the REAL glow-up, and why weights are not the enemy. Senada spills on Kim Kardashian, creatine gummies, cardio, diet culture, and why your strawberry matcha is not ruining your results!  This is your sign to stop shrinking, start taking up space, and build a body that feels as good as it looks! Timestamps: 00:00:00 Intro 00:01:54 Transform Your Mind And Body 00:02:24 Dopamine Vs Discipline Explained 00:03:40 Why Women Need Strength Training 00:06:01 How Often To Lift Weights 00:07:24 Cellulite Truth And How To Reduce 00:09:16 Negative Self Talk And Confidence 00:10:31 How To Ignore Haters Online 00:12:03 Overcoming Eating Disorder And Anxiety 00:14:18 What Fitness And Health Really Means 00:15:24 The Truth About 80/20 Rule 00:17:46 Simple Nutrition Guide For Women 00:18:59 Creatine Benefits For Women Explained 00:20:28 Creatine Gummies Vs Powder Truth 00:22:03 Why Fibre Matters For Gut Health 00:22:49 Pique Tea Ad 00:23:47 Starting A Supplement Brand Today 00:25:21 What Billionaires Do Differently 00:26:31 Training Kim Kardashian Behind Scenes 00:29:10 Moving To LA For Kim Kardashian 00:31:29 Becoming A Nike Skims Athlete 00:32:54 Strength And Femininity Explained 00:33:43 How Long To See Results 00:36:09 Leaving Finance For Fitness Career 00:36:58 Why I Left My 9-5 00:37:36 How I Changed My Money Mindset 00:39:26 Lessons On Building Wealth 00:40:14 Rapid Fire Questions 00:40:23 Most Expensive Purchase Ever 00:40:37 Lymphatic Drainage Vs Deep Tissue 00:41:07 Sauna Vs Cold Plunge Benefits 00:41:19 Calories In Food Vs Drinks 00:42:00 Best Body Part To Train 00:42:12 My Current Life Chapter Title 00:42:35 HSR Love Note To Myself ⸻ Sponsors: Pique - https://piquelife.com/hsr for 10% off ⸻ Follow Senada Greca: www.instagram.com/senada.greca [http://www.instagram.com/senada.greca] ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe  Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers [https://www.amazon.com/shop/maggiesellers] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Lucky Girl Syndrome: The 4 Traits That Shape Your Self-Worth! Dr. Shade Zahrai

Confidence coach & behavioral researcher, Dr. Shadé Zahrai, reveals 4 mindset shifts to stop self-doubt, build confidence, and own any room! Why do some women walk in and get taken seriously instantly, while others overthink every move, over-apologise, and shrink themselves at work?  Maggie and Dr. Shadé unpack the hidden habits holding ambitious women back, the psychology behind “Lucky Girl Syndrome,” and why high-achieving women still struggle with self-worth. From speaking with authority to asking for more at work, this conversation is a masterclass in becoming the woman who stops second-guessing herself and starts being seen, heard, and respected! Timestamps: 00:00:00 Intro 00:01:55 What a Confidence Expert Does 00:03:56 The Truth About Self-Doubt 00:09:37 The 4 Traits Shaping Self-Worth 00:12:15 Change Your Personality in 6 Weeks 00:13:44 Is Personality Born or Built? 00:16:08 4 Signs You Don’t Accept Yourself 00:19:12 Why Successful People Feel Inadequate 00:21:43 Why Failure Feels Personal 00:23:31 Rewire Your Fear of Failure 00:25:37 The Michael Phelps Mindset Trick 00:28:22 The 3-Step Failure Recovery Framework 00:30:50 Why High Achievers Fear Failure 00:33:01 A Simple Tool for Pressure 00:34:35 The Trait That Builds Confidence 00:36:50 Why Confidence Follows Action 00:38:19 The “Impossible Problem” Story 00:40:27 Ad Break 00:41:30 Why “Delusion” Can Build Success 00:45:35 Rejection Therapy Explained 00:47:17 The Third Trait: Taking Control 00:49:02 Why You Feel Stuck 00:52:40 Stop Saying “You Should” 00:54:14 What To Say Instead 00:56:37 How To Ask For A Raise 00:57:28 How To Stop Being Ignored 01:00:31 Stop Over-Apologising 01:02:28 2 Ways To Control Emotion 01:04:01 Quick Confidence Tricks 01:08:42 How To Walk In Confidently 01:10:55 Nail Your Promotion Conversation 01:16:18 Women in Male-Dominated Workplaces 01:18:57 Why Women Undermine Women 01:26:29 Why One Size Doesn’t Work 01:28:10 You Can’t Please Everyone 01:29:13 Where To Find The Book 01:29:46 Last Thing On Your Credit Card? 01:29:55 Most Expensive Card Purchase? 01:30:12 Most Confident Person You’ve Met? 01:30:34 Books Or Podcasts? 01:30:38 Where Inspiration Comes From 01:31:18 This Season Of Life 01:32:09 Her HSR Love Note 01:32:40 Where To Find Shadé ⸻ Sponsors: Stan: Learn more at http://getstanley.ai/maggie ⸻ Dr. Shadé Zahrai, is globally recognized behavioral researcher, scholar-practitioner, and award-winning peak performance educator to Fortune 100s. An ex-Lawyer armed with a background in psychology, an MBA, and a PhD in organizational behavior, she’s one of the leading voices on confidence and performance, and her new bestselling book, Big Trust: Rewire Self-Doubt, Find Your Confidence, Fuel Success, is transforming the lives of tens of thousands of people all over the world.  Latest Book, Big Trust:  https://www.amazon.com/Big-Trust-Self-Doubt-Confidence-Success/dp/0063378159/ [https://www.amazon.com/Big-Trust-Self-Doubt-Confidence-Success/dp/0063378159/] Follow Dr. Shadé Zahrai www.instagram.com/shadezahrai [http://www.instagram.com/shadezahrai] ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe  Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers [https://www.amazon.com/shop/maggiesellers] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Formula Rhode & Skims Use To Win (and how you can do it too!) Shopify President

Why is Hailey Bieber’s Rhode a $1B empire while other celebrity brands feel like "cash grabs"?  Shopify President, Harley Finkelstein, breaks down the elite playbook behind Rhode, Skims, Kylie Cosmetics, Gymshark, and Chamberlain Coffee. From the “9 Person Rule” (why your friends are keeping you broke) to the “3,872 Books” email hack that caught Gary Vee’s attention, Harley explains how the world's most successful founders actually think! No more waiting for a sign, a mentor, or 'perfect' timing. The cost of entry is $39 and a 'stupid' idea that you’re finally brave enough to start. The golden age of entrepreneurship is here - don't let it happen without you! Timestamps: 00:00:00 Intro 00:02:18 Why You Don’t See Yourself As An Entrepreneur 00:05:17 Should Everyone Try Entrepreneurship? 00:07:53 Why Most People Never Start 00:09:07 The One Thing That Creates Billion Dollar Businesses 00:12:50 Motivation Doesn’t Last… This Does 00:13:56 Finding Your Ikigai (Life’s Work) 00:16:32 “You’re Changing Women’s Lives” 00:18:18 Chasing People You Admire 00:22:31 Fiverr Ad 00:23:42 How To Get Anyone’s Attention 00:27:42 Do Creators Have A Peak? 00:30:26 Do You Need An Audience To Win? 00:33:59 Why Kardashian Brands Actually Work 00:39:36 Will Celebrity Brands Keep Winning? 00:43:08 Should We Be Scared Of AI? 00:47:31 What Is AI Shopping? 00:49:48 Will AI Replace Influencers? 00:50:59 Will AI Replace Everything? 00:53:07 Shopify Ad 00:54:04 Bilt Ad 00:55:13 A Letter From Harley’s Daughters 00:55:51 Raising Future Entrepreneurs 00:58:53 What He Spends His Money On 01:00:06 Skiing vs Building Businesses 01:00:19 Best Books For Entrepreneurs 01:01:46 Industries To Avoid 01:02:25 The Most Innovative Product He’s Seen 01:03:30 What Makes A Brand Truly Great 01:06:53 His “Spiky” Career Strategy 01:07:45 The One Belief That Changed Everything 01:10:22 How To Become A Better Storyteller 01:12:32 Where To Find Harley ⸻ Sponsors: Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com     Shopify - http://Shopify.com/HSR Bilt - http://joinbilt.com/hsr ⸻ Follow Harley Finkelstein:  Instagram: www.instagram.com/harley [http://www.instagram.com/harley] Shopify: https://www.shopify.com/ ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe  Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]