She Dropped Out of Harvard to build a Sustainable Brand Surpassing $300M in Lifetime Sales | #41

She Dropped Out of Harvard to build a Sustainable Brand Surpassing $300M in Lifetime Sales | #41

Sarah Paiji Yoo, founder of BlueLand, shares how she went from Harvard and Wall Street to building a $300 million sustainable cleaning brand. She opens up about raising $35 million in venture capital, cutting $1 million per month in Meta ads, and choosing profitability over growth at all costs. This episode dives deep into product market fit, retail strategy, sustainability, and the mindset required to survive the emotional rollercoaster of entrepreneurship. If you are building a business or thinking about starting one, this conversation is packed with hard earned lessons. More Hot Takes Big StakesInstagram: www.instagram.com/hottakesbigstakes/TikTok: www.tiktok.com/@hottakesbigstakes/More on SaraInstagram: https://www.instagram.com/spaiji/https://www.instagram.com/blueland/LinkedIn: https://www.linkedin.com/in/sarahpaiji?utm_source=chatgpt.comWebsite: https://www.blueland.com/More on Natalie Holloway:Personal Instagram: www.instagram.com/natalieholloway/“Bala” Instagram: www.instagram.com/bala/“Balacize” Instagram: www.instagram.com/balacize/Substack,“Working Out in Heels”: natalieholloway.substack.comBook a 1-on-1 Call: intro.co/NatalieHollowayMore on Lana Elie-Meyers:Personal Instagram: www.instagram.com/lanaelie/LinkedIn: www.linkedin.com/in/lana-elie-875b383a/

Building a Yoga Studio Empire w/ Sarah of Y7 | #40

Sarah, founder of Y7 Studio, shares the real story behind building one of the most recognizable boutique yoga brands in the country. From starting as a scrappy pop-up in Brooklyn to scaling to 15 locations, raising private equity, and surviving 18 months with zero revenue during Covid, this episode dives into the highs, lows, and hard decisions behind the scenes. She opens up about leadership, criticism, layoffs, leases, and what it really takes to grow a wellness brand. Plus, what’s next after being acquired and preparing for franchising.http://Hirodiapers.com/natalieMore Hot Takes Big StakesInstagram: www.instagram.com/hottakesbigstakes/TikTok: www.tiktok.com/@hottakesbigstakes/More on Sarahhttps://www.instagram.com/sarah_ayako/https://www.y7-studio.comMore on Natalie Holloway:Personal Instagram: www.instagram.com/natalieholloway/“Bala” Instagram: www.instagram.com/bala/“Balacize” Instagram: www.instagram.com/balacize/Substack,“Working Out in Heels”: natalieholloway.substack.comBook a 1-on-1 Call: intro.co/NatalieHollowayMore on Lana Elie-Meyers:Personal Instagram: www.instagram.com/lanaelie/LinkedIn: www.linkedin.com/in/lana-elie-875b383a/

How MERIT Grew To $200M in Only Five Years | #39

MERIT Beauty grew from launch to over $200 million in sales in just five years, without a hero product, heavy discounting, or chasing marketing trends. In this episode, the CMO shares how they built a minimalist beauty brand for millennials and Gen X by rejecting industry playbooks and focusing on trust, pricing psychology, and diversified marketing. From launching during COVID to engineering risk across platforms, this is a masterclass in modern brand building. If you are building a business or leading a team, this conversation is packed with hard-earned lessons. This Hot takes big stakes episode is sponsored by: dtcmvp, shopify's modern expert network. Qualified brand leaders can discover vetted tools, get compensated for their time, and give feedback to founders and avoid the traditional sales pitch. For vendors, it's a great way to meet brands where they are, get feedback on what youre building, and improve your company. From intro to insights, dtcmvp handles everything. Together - brands and saas startups can improve the industry faster.https://dtcmvp.com/ http://Hirodiapers.com/natalieMore Hot Takes Big StakesInstagram: www.instagram.com/hottakesbigstakes/TikTok: www.tiktok.com/@hottakesbigstakes/More on Aila Morinhttps://www.instagram.com/ailamorin/https://www.linkedin.com/in/ailamorinMore on Natalie Holloway:Personal Instagram: www.instagram.com/natalieholloway/“Bala” Instagram: www.instagram.com/bala/“Balacize” Instagram: www.instagram.com/balacize/Substack,“Working Out in Heels”: natalieholloway.substack.comBook a 1-on-1 Call: intro.co/NatalieHollowayMore on Lana Elie-Meyers:Personal Instagram: www.instagram.com/lanaelie/LinkedIn: www.linkedin.com/in/lana-elie-875b383a/

The Fundraising Playbook: Build FOMO & Close Fast | #38

Raising money is not just about a pitch deck, it is about psychology, momentum, and strategy. In this episode, we break down what really happens during a fundraising round, from shifting your mindset to building FOMO and closing with urgency. We share tactical advice on structuring your 90-day raise, managing investor energy, and positioning yourself as the opportunity, not the beggar. If you are preparing to raise capital, this is the honest playbook founders rarely talk about.This Hot takes big stakes episode is sponsored by: dtcmvp, shopify's modern expert network. Qualified brand leaders can discover vetted tools, get compensated for their time, and give feedback to founders and avoid the traditional sales pitch. For vendors, it's a great way to meet brands where they are, get feedback on what youre building, and improve your company. From intro to insights, dtcmvp handles everything. Together - brands and saas startups can improve the industry faster.https://dtcmvp.com/ http://Hirodiapers.com/natalieMore Hot Takes Big StakesInstagram: www.instagram.com/hottakesbigstakes/TikTok: www.tiktok.com/@hottakesbigstakes/More on Natalie Holloway:Personal Instagram: www.instagram.com/natalieholloway/“Bala” Instagram: www.instagram.com/bala/“Balacize” Instagram: www.instagram.com/balacize/Substack,“Working Out in Heels”: natalieholloway.substack.comBook a 1-on-1 Call: intro.co/NatalieHollowayMore on Lana Elie-Meyers:Personal Instagram: www.instagram.com/lanaelie/LinkedIn: www.linkedin.com/in/lana-elie-875b383a/

The Brand Turnaround Playbook & Other Marketing Tips | #37

Oli Walsh shares his journey from launching a fashion agency at 23 to scaling Aritzia from $250 million to $1 billion in revenue. He breaks down the real mechanics of brand turnarounds, including how Gap rebuilt cultural relevance through a full 360 transformation. This conversation dives into growth strategy, collaboration, leadership, and why most brands focus on the wrong things. If you want to understand modern brand building at scale, this episode is a masterclass.This Hot takes big stakes episode is sponsored by: dtcmvp, shopify's modern expert network. Qualified brand leaders can discover vetted tools, get compensated for their time, and give feedback to founders and avoid the traditional sales pitch. For vendors, it's a great way to meet brands where they are, get feedback on what youre building, and improve your company. From intro to insights, dtcmvp handles everything. Together - brands and saas startups can improve the industry faster.https://dtcmvp.com/ http://Hirodiapers.com/natalieMore Hot Takes Big StakesInstagram: www.instagram.com/hottakesbigstakes/TikTok: www.tiktok.com/@hottakesbigstakes/More on Oli Walshhttps://www.instagram.com/oliwalsh/https://www.linkedin.com/in/oliverwalshMore on Natalie Holloway:Personal Instagram: www.instagram.com/natalieholloway/“Bala” Instagram: www.instagram.com/bala/“Balacize” Instagram: www.instagram.com/balacize/Substack,“Working Out in Heels”: natalieholloway.substack.comBook a 1-on-1 Call: intro.co/NatalieHollowayMore on Lana Elie-Meyers:Personal Instagram: www.instagram.com/lanaelie/LinkedIn: www.linkedin.com/in/lana-elie-875b383a/