The Queen of TikTok Tourism Marketing

The Most Trafficked Animal on Earth Is Looking for a Home. Could Yours Be Next?

The pangolin is the world's most trafficked mammal. It is covered in scales, armed with a tongue half the length of its body, and capable of forming a ball so impenetrable that lions give up. It makes no sound. It asks for nothing. And it is vanishing. In this episode of I Am Tourism Stories, Toby Jermyn — co-founder of Pangolin Africa and founder of Pangolin Photo Safaris — tells us everything the tourism industry needs to know about this extraordinary animal, why it sits at the centre of a thriving safari business, and what operators and guides are still getting dangerously wrong at pangolin sightings.

The Queen of TikTok Tourism Marketing

In this episode of I Am Tourism we sit down with one of the sharpest minds in digital storytelling — and while no one officially crowned her, this conversation proves why Nidha Narrandes might just be the Queen of TikTok when it comes to tourism.

He’s Saving Lions — By Rethinking the Beef Served in Camp

In this episode of I Am Tourism, we sit down with Vincent “Vince” Shacks — environmental scientist turned Group Head of Impact at Wilderness. Vince didn’t begin in hospitality. He began in the bush, studying Nile crocodiles in Botswana. Today, he’s helping steer one of Africa’s most iconic safari brands toward something bigger than sustainability: measurable impact.

She Lost Her Husband. Now She Hosts Healing Retreats in the Wild.

In this episode of I Am Tourism, host Big Ambitions sits down with Tinolla Rodgers, Owner and Managing Director of African Monarch Journeys, for a conversation that moves far beyond safari logistics and occupancy rates.

The Man Behind Victoria Falls’ Most Iconic Cultural Experience

In this episode of I Am Tourism Stories, we sit down with Ross Kennedy, the man behind one of Victoria Falls’ most enduring and in demand cultural experiences, The Boma Dinner and Drum Show.   With over 80,000 guests hosted in 2025 alone, The Boma is more than a dinner show. It is a case study in how to evolve, listen and lead over three decades in one of Africa’s most competitive destinations.