I Have Some Questions...

189: Anthony Badalian: "Why Is Fitness So Hard to Sell When Everyone Needs It?"

1 h 17 min · 1. juli 2026
episode 189: Anthony Badalian: "Why Is Fitness So Hard to Sell When Everyone Needs It?" cover

Beskrivelse

Anthony Badalian, President and COO of STRIDE Fitness, joins Erik for a deep conversation about the hidden complexity of the fitness franchising business. What starts as a discussion about gyms and boutique fitness studios quickly evolves into a masterclass in leadership, hospitality, community-building, emotional intelligence, customer retention, and human behavior. Anthony shares why fitness is far more than workouts and why the brands that survive aren’t simply selling exercise — they’re creating belonging. Together, Erik and Anthony unpack the psychology of coaching, the economics of boutique fitness, the parallels between hospitality and leadership, and the surprising role empathy and follow-up play in long-term success. 👤 About the Guest Anthony Badalian is the President and COO at STRIDE Fitness, where he leads strategy, operations, and franchise growth for one of the hottest emerging boutique fitness brands in the country With leadership experience across 24 Hour Fitness, Club Pilates, and Rumble Boxing, Anthony brings over two decades building high-performing teams, scalable franchise systems, and customer-centered fitness experiences. His approach blends operational discipline with hospitality, emotional intelligence, and community-first leadership. 🧭 Conversation Highlights Why Fitness Is One of the Hardest Businesses in the World. Anthony explains the paradox at the heart of fitness: almost everyone needs it, yet very few people stay consistent long enough to transform. The real challenge isn’t convincing people fitness works — it’s helping them sustain behavior change. Community Is the Product. The conversation explores how boutique fitness brands retain customers by creating a sense of identity, belonging, and human connection — not just workouts. Members often stay because of the people and the experience, not just the programming Retention Is the Ultimate KPI. The pair unpacks how long-term member retention, utilization, and intentional follow-up is truly working inside a business. Metrics matter, but relationships drive the metrics. 💡 Key Takeaways * Consistency — not intensity — is what changes lives in fitness.  * Community dramatically increases retention because people struggle to leave places where they feel connected.  * Great coaches are often defined more by personality and emotional intelligence than credentials.  * Hospitality skills transfer incredibly well into leadership and coaching.  * Follow-up is one of the most undervalued growth tools in business.  ❓Questions That Mattered * Why is fitness so difficult to sustain even when people know it works?  * What actually makes someone feel like they belong somewhere?  * How do you measure the impact of community inside a business?  * What separates a coach people tolerate from one they’ll drive across town to see?  * Why do some businesses create loyalty while others create transactions?  🗣️ Notable Quotes “Fitness is hard. It’s the consistency that changes people’s lives.” "People don’t just want results anymore. They want to feel connected to a community." “The best coaches on earth aren’t always the most certified — they’re the ones who create real connection and inspire people to keep showing up" “The fortune is in the follow-up.” “Community is everything in boutique fitness because it keeps the experience personal." “There are a lot of things that aren’t our fault but are still our responsibility.” 🔗 Links & Resources * Follow Anthony Badalian on LinkedIn [https://www.linkedin.com/in/anthonybadalian/] * Check out STRIDE Fitness' website: stridefitness.com [https://www.stridefitness.com/]

Kommentarer

0

Vær den første til at kommentere

Tilmeld dig nu og bliv en del af I Have Some Questions...-fællesskabet!

Kom i gang

1 måned kun 9 kr.

Derefter 99 kr. / måned · Opsig når som helst.

  • Podcasts kun på Podimo
  • 20 lydbogstimer pr. måned
  • Gratis podcasts

Alle episoder

190 episoder

episode 192: "Psychological Safety As The Real Happiness Strategy: Seek, Speak, Listen" (reflections on Scott Crabtree) cover

192: "Psychological Safety As The Real Happiness Strategy: Seek, Speak, Listen" (reflections on Scott Crabtree)

🧠 Erik’s Take Erik opens with gratitude and a clear reason for doing the review: the Scott Crabtree conversation hit something deeper than the headline topic. He reflects that as a listener he felt the urge to re-extract the core mechanisms, not just the ideas. His throughline is strategic and vulnerable at the same time. He admits he does not want “happiness” to become a performative corporate slogan or a simplistic workplace requirement, and yet he still believes happiness matters. He keeps returning to a balance he thinks leaders often miss: you need the tension between happiness and hard things, and you 🎯 Top Insights from the Interview * Over-focusing on happiness can backfire, turning a worthy aim into an emotional trap and a workplace obsession. * Happiness is not one thing: the difference between hedonic happiness and eudaimonic happiness changes what leaders should try to build. * Psychological safety is a practical lever for creating the right kind of happiness more often, and it is built through a repeatable behavior pattern. 🧩 The Personal Layer Erik contrasts what he has seen in corporate cultures with what Scott’s framing makes possible. He notes how companies leaned hard into hedonic-style “treats” and perks, sometimes drifting into entitlement, then later pulling back. On the personal level, Erik recognizes his own misgivings as a leader about corporate promises. He surfaces the internal question underneath the episode: what is his obligation, and what is not his obligation, if the stated goal is a happier workplace. He also confesses that he learned new conceptual language (hedonic and eudaimonic), and he values that learning not 🧰 From Insight to Action * Reframe happiness as one critical emotion in a larger emotional portfolio, and explicitly hold it in tension with grit, perseverance, and hard outcomes. * Audit workplace “happiness” tactics: keep the treats occasionally, but redesign for more frequent eudaimonic alignment through meaning, growth, values, and contribution. * Practice the psychological safety loop as a leadership routine: seek participation, speak with two seconds of courage, and listen in a way that proves understanding, not agreement. * If you are worried about “corporate responsibility for happiness,” use the episode’s stance as a guardrail: you cannot make people happy, but you can structure conditions that make it more likely. 🗣️ Notable Quotes * “if you over-focus on happiness, it actually is a pretty good recipe to make yourself unhappy.” * “Happiness isn't everything. But it is really important.” * “teams where people feel comfortable contributing even if they disagree, in fact, especially if they disagree, consistently outperform other teams.” * “you're simply listening and demonstrating that you understand and that they feel understood is the goal.” 🔗 Links & Resources * Listen to Scott Crabtree's Episode [https://podcast.languageofleadership.io/202-scott-crabtree-what-google-found-in-project-aristotle-that-changes-how-you-lead-teams]

3. juli 202613 min
episode 191: "What If Retention Has Less to Do with Product and More to Do with Belonging?" (reflections on Anthony Badalian) cover

191: "What If Retention Has Less to Do with Product and More to Do with Belonging?" (reflections on Anthony Badalian)

🧠 Erik’s Take In this reaction episode, Erik reflects on his conversation with Anthony Badalian, COO and President of Stride Fitness, and unpacks the deeper business principles hiding beneath the fitness industry surface. What stood out most wasn’t simply Stride’s operational success—it was Anthony’s ability to clearly articulate ideas many leaders intuitively believe but struggle to operationalize. Specifically: community, human connection, and long-term trust-building as measurable business strategies. Erik explores why so many businesses claim to value community while simultaneously cutting the very systems that create it. He also highlights Anthony’s refreshing perspective on hiring, retention, and customer experience—especially the idea that great businesses don’t just focus on onboarding people well… they focus on helping people leave well too. 🎯 Top Insights from the Interview Fitness Gets People In. Community Keeps Them There. One of the strongest ideas Erik pulled from the interview was that businesses often misunderstand where loyalty actually comes from. People may initially join for the service... but they stay because they feel connected. And that connection extends beyond the business itself. Stride intentionally encourages integration into the surrounding local community—not just the one inside the gym walls. Great Coaches Aren’t Just Experts—They’re Connectors. What separates elite coaches is their ability to: *  Ask great questions  *  Build trust quickly  *  Listen deeply  *  Prescribe solutions instead of “selling”  🧩 The Personal Layer This conversation clearly resonated with Erik because it reinforced something he deeply believes: The businesses that endure are rarely built solely on expertise—they’re built on relationships. Throughout the episode, Erik reflects on how difficult it is for leaders to consistently prioritize community because the ROI often feels intangible. Yet Anthony demonstrated that with the right systems, human connection becomes observable, measurable, and strategically defensible. There’s also an underlying leadership theme woven throughout Erik’s reflections: The best leaders aren’t just building transactions. They’re building trust ecosystems. 🧰 From Insight to Action Audit What You Actually Reward If your business says community matters, ask: *  What metrics prove that?  *  What systems reinforce it?  *  What budget supports it?  If it disappears under pressure, it was never truly prioritized. Hire for Human Skills First. Technical expertise can often be taught. Curiosity, empathy, listening, and relational intelligence are much harder to train. Look outside your industry for talent that already knows how to create meaningful experiences. Build Exit Experiences Intentionally Most businesses obsess over onboarding and neglect offboarding. 🗣️ Notable Quotes “Fitness brings people in. Community keeps them there.” “If you can quantify community, you can continue to invest in it.” “Technical competency is table stakes. Human connection is the differentiator.” “The human-to-human connection is pretty tough to train.” “If you continue helping people solve problems—even when they’re leaving—you build trust for life.” “The businesses that win long-term are the ones that understand relationships compound.” 🔗 Links & Resources * Listen to Anthony Badalian's Episode [https://podcast.languageofleadership.io/198-anthony-badalian-why-is-fitness-so-hard-to-sell-when-everybody-needs-it]

3. juli 202610 min
episode 190: Scott Crabtree: "What Google Found In Project Aristotle That Changes How You Lead Teams" cover

190: Scott Crabtree: "What Google Found In Project Aristotle That Changes How You Lead Teams"

Erik and Scott Crabtree unpack why happiness feels hard to define, what science can actually say, and why “chasing” happiness can backfire. They connect happiness to productivity through brain states, then zoom in on psychological safety, leadership communication, and concrete tools like seek, speak, listen. 👤 About the Guest Scott Crabtree is founder and Chief Happiness Officer of Happy Brain Science. He’s a nationally recognized keynote speaker on leadership in the age of AI, blending neuroscience, technology, and practical strategies to help teams build well-being, resilience, and engagement. He’s worked with organizations including Google, Nike, Intel, and the National Park Service. 🧭 Conversation Highlights * Happiness can’t be directly pursued like a product, but subjective well-being is teachable through practical habits and supportive leadership. * Aiming for constant bliss is counterproductive; negative emotions can be normal, useful, and part of thriving. * Psychological safety, defined as feeling safe to speak up, is described as a team-level engine for candor, learning, and performance. * Leadership effectiveness comes through autonomy and communication, using targeted questions and “seek, speak, listen” to build buy-in without forcing outcomes. 💡 Key Takeaways * Happiness is best framed as subjective well-being, combining positive emotion with meaning and satisfaction. * Pursuing happiness too aggressively can make people less happy; aim for a sustainable sweet spot rather than constant bliss. * Psychological safety is not coddling or agreement; it’s permission for candor, trust-based risk-taking, and listening to understand. * Leaders can’t make people happy, but they can design conditions that support well-being, flow, mastery, and voluntary engagement. ❓ Questions That Mattered * Why does happiness feel so elusive, and why do so many people struggle to define it before they can pursue it? * How do leaders balance happiness with grit, perseverance, and the intentionally uncomfortable work those require? * What does psychological safety actually require, and what does it not require? * How should leaders communicate feedback and expectations to build mastery and growth, especially across generations like Gen Z? 🗣️ Notable Quotes * “You can not buy happiness directly, but there are things you can do to be happier.” * “The most important factor in team success is psychological safety.” * “Psychological safety means even if you're my boss, Eric, even if you're my boss's boss, I can raise my hand and say, can I ask you a question here?” * “People are flexible… and this may or may not work, and some people are only listening here.” 🔗 Links & Resources * Follow Scott Crabtree on LinkedIn [https://www.linkedin.com/in/sccrabtree/me&ie=UTF-8] * Check out Happy Brain Science’s Website [https://www.google.com/url?q=https://www.happybrainscience.com/&sa=D&source=editors&ust=1779386848992293&usg=AOvVaw084TvgHkqYlUpJgmL1_ZHR]

2. juli 20261 h 29 min
episode 189: Anthony Badalian: "Why Is Fitness So Hard to Sell When Everyone Needs It?" cover

189: Anthony Badalian: "Why Is Fitness So Hard to Sell When Everyone Needs It?"

Anthony Badalian, President and COO of STRIDE Fitness, joins Erik for a deep conversation about the hidden complexity of the fitness franchising business. What starts as a discussion about gyms and boutique fitness studios quickly evolves into a masterclass in leadership, hospitality, community-building, emotional intelligence, customer retention, and human behavior. Anthony shares why fitness is far more than workouts and why the brands that survive aren’t simply selling exercise — they’re creating belonging. Together, Erik and Anthony unpack the psychology of coaching, the economics of boutique fitness, the parallels between hospitality and leadership, and the surprising role empathy and follow-up play in long-term success. 👤 About the Guest Anthony Badalian is the President and COO at STRIDE Fitness, where he leads strategy, operations, and franchise growth for one of the hottest emerging boutique fitness brands in the country With leadership experience across 24 Hour Fitness, Club Pilates, and Rumble Boxing, Anthony brings over two decades building high-performing teams, scalable franchise systems, and customer-centered fitness experiences. His approach blends operational discipline with hospitality, emotional intelligence, and community-first leadership. 🧭 Conversation Highlights Why Fitness Is One of the Hardest Businesses in the World. Anthony explains the paradox at the heart of fitness: almost everyone needs it, yet very few people stay consistent long enough to transform. The real challenge isn’t convincing people fitness works — it’s helping them sustain behavior change. Community Is the Product. The conversation explores how boutique fitness brands retain customers by creating a sense of identity, belonging, and human connection — not just workouts. Members often stay because of the people and the experience, not just the programming Retention Is the Ultimate KPI. The pair unpacks how long-term member retention, utilization, and intentional follow-up is truly working inside a business. Metrics matter, but relationships drive the metrics. 💡 Key Takeaways * Consistency — not intensity — is what changes lives in fitness.  * Community dramatically increases retention because people struggle to leave places where they feel connected.  * Great coaches are often defined more by personality and emotional intelligence than credentials.  * Hospitality skills transfer incredibly well into leadership and coaching.  * Follow-up is one of the most undervalued growth tools in business.  ❓Questions That Mattered * Why is fitness so difficult to sustain even when people know it works?  * What actually makes someone feel like they belong somewhere?  * How do you measure the impact of community inside a business?  * What separates a coach people tolerate from one they’ll drive across town to see?  * Why do some businesses create loyalty while others create transactions?  🗣️ Notable Quotes “Fitness is hard. It’s the consistency that changes people’s lives.” "People don’t just want results anymore. They want to feel connected to a community." “The best coaches on earth aren’t always the most certified — they’re the ones who create real connection and inspire people to keep showing up" “The fortune is in the follow-up.” “Community is everything in boutique fitness because it keeps the experience personal." “There are a lot of things that aren’t our fault but are still our responsibility.” 🔗 Links & Resources * Follow Anthony Badalian on LinkedIn [https://www.linkedin.com/in/anthonybadalian/] * Check out STRIDE Fitness' website: stridefitness.com [https://www.stridefitness.com/]

1. juli 20261 h 17 min
episode 188: "Why Do We Feel Guilty Taking Rest Even When We Deserve It?" ft. Alli Murphy cover

188: "Why Do We Feel Guilty Taking Rest Even When We Deserve It?" ft. Alli Murphy

Erik and Alli get real about a form of guilt that shows up for high performers and solopreneurs: not only guilt about resting, but guilt about “adulting” not being productive too. They unpack why it happens, what “rest” actually means, and practical ways to give yourself permission without needing it to be earned first. 🧭 Conversation Highlights * Erik shares how, for him, taking time off can feel irresponsible because his livelihood depends on output, not just because work is demanding. * Alli describes how guilt can attach to many non-work activities too, from laundry and meal prep to painting, reading, and even choosing to watch Netflix. * They explore the idea of “permission” and how high achiever brains treat rest like something you must earn, not something you’re allowed to schedule. * They land on practical experiments and language for rest, including naming an “operation off duty” block and matching rest types (social, physical, mental, sensory, creative, emotional, spiritual)  💡 Key Takeaways * Guilt around rest is often less about the task itself and more about the story your brain tells you about earning it. * Rest is not one thing, and it helps to identify which type (social, sensory, creative, spiritual, etc.) actually recharges you rather than what merely feels like avoidance. * If rest feels “lazy,” run it like an experiment: do it on purpose, notice what it does to your energy and creativity afterward. * Sometimes the barrier is performance anxiety plus cultural conditioning about always being productive, not a lack of willpower. ❓ Questions That Mattered * What story am I telling myself that makes rest feel like irresponsibility? * Where does my guilt show up outside of work, like with chores or leisure? * What kind of rest am I actually needing right now (not just what feels like the least productive option)? * Is this activity genuinely restorative, or is it dopamine fulfillment that I’m mixing up with recovery? 🗣️ Notable Quotes * “We spend a lot of time talking about clients’ struggles, and I’ll be honest, this is something I struggle with.” * “We are not the same person… Netflix is a very different category than reading or painting to her.” * “Experiment with it… Do the rest, and notice how you feel afterwards.” 🔗 Links & Resources * Watch ‘Lazy: A Manifesto’ on YouTube [https://www.google.com/url?q=https://youtu.be/WWyV_GaH7K0?si%3Dh61WW-ZCmhERql8p&sa=D&source=editors&ust=1781728284905120&usg=AOvVaw0I_-wWwWxzj7-eiARUqtm9] * Listen To Other Episodes Co-Hosted With Alli [https://www.google.com/url?q=https://podcast.languageofleadership.io/categories/leadership-talks-with-alli-murphy/&sa=D&source=editors&ust=1781728284905435&usg=AOvVaw3uuL1AevWuz0rcXm_GcS74]

29. juni 202618 min