The Art of Reinvention

The Art of Reinvention

IT'S NEVER TOO LATE FOR REINVENTION What happens when you refuse to let your past define your future? In this episode of In The Room, On Purpose, Alyssa sits down with Veronica Ellinger, CEO of Murphy Business Sales, to explore a life shaped by resilience, reinvention, and the courage to keep becoming. From a chaotic childhood marked by criticism and instability to becoming the first female CEO in her organization, Veronica shares the lessons she learned about self-worth, leadership, motherhood, entrepreneurship, and building a life on her own terms. Together, Alyssa and Veronica unpack the realities of navigating executive leadership, balancing ambition with softness, raising children while building a career, and finding purpose in life's most difficult seasons. This conversation is a reminder that confidence can be something you build. And no matter your age, title, or chapter of life, it's never too late to reinvent yourself. IN THIS EPISODE WE DISCUSS: • Growing up in a difficult home environment and overcoming early self-doubt • Starting and selling multiple businesses at a young age • Leadership lessons from entrepreneurship and executive leadership • Being the only woman in the room and navigating male-dominated spaces • Why transparency, communication, and relationship-building are leadership superpowers • Balancing motherhood, ambition, and personal fulfillment • Learning to embrace both strength and softness as a leader • Finding purpose in life's challenges and continuing to evolve KEY TAKEAWAYS • Confidence is built through action, not certainty. • You don't have to compromise your values to lead at the highest levels. • The strongest leaders create space for others to thrive. • Ambition and femininity can coexist. • Reinvention is available at every stage of life. CHAPTERS 00:00 – Veronica's story of courage, grit, and reinvention 01:15 – Childhood, chaos, and overcoming criticism 05:30 – Learning to support herself and finding independence 07:30 – Becoming one of Tampa Bay's youngest business owners 10:15 – Early leadership lessons and building strong teams 13:50 – Reinventing after entrepreneurship and motherhood 15:45 – Building a successful business through network marketing 18:25 – Motherhood, ambition, and doing both 21:00 – Why mothers make exceptional leaders 23:30 – Executive leadership and becoming the only woman in the room 26:00 – Navigating power structures without compromising yourself 29:30 – Women in leadership and rewriting old narratives 33:00 – Life as CEO of Murphy Business Sales 35:50 – Building relationships that create lasting impact 39:00 – Transparency, culture, and addressing the elephant in the room 42:00 – Strength, softness, and feminine leadership 48:45 – Modernizing a legacy business and embracing change 50:45 – Purpose, legacy, and what's next 54:00 – Finding purpose in life's burdens

Executive Leadership & Life on Her Own Terms

Join Alyssa in the studio with Chief Financial Officer, Amel, for a conversation on confidence, culture, ambition, and marching to the beat of your own drum. In this episode, Amel shares how her upbringing as the daughter of Egyptian immigrants shaped her independence, drive, and refusal to fit into a mold that she decided wasn't built for her. She opens up about choosing her own path in life and leadership, building a career in a male-dominated industry, and learning that respect matters more than being liked. Together, Alyssa and Amel explore the likability trap, leading without ego, the difference between self-confidence and the word humility, and what it means to make bold choices without shrinking yourself to make other people comfortable. This is a conversation for any woman who has ever felt different, ambitious, misunderstood, or ready to stop asking for permission. Thank you for being here and supporting these conversations. Join us on Instagram [https://www.instagram.com/intheroomonpurpose/] & be a founding subscriber of the show across platforms.

I Am The Damn Table: On Confidence, Solo Adoption & Self Trust

In this episode of In The Room, On Purpose, Alyssa sits down with leadership strategist and founder of Primrose Leadership Solutions, Jennifer, for a conversation on self-trust, whole human leadership, solo adoption, and what it means to contribute in the room you worked so hard to enter. From selling rocks on the side of a gravel road as a child to leading inside Fortune 50 companies and eventually building her own coaching and leadership development firm, Jennifer shares the through-line that shaped her life: confidence, curiosity, and the willingness to keep playing. Together, Alyssa and Jennifer unpack leadership without ego, motherhood through solo adoption, learning to stop “borrowing trouble,” and why women need to stop shrinking once they finally get a seat at the table. This conversation is reflective, funny, deeply honest, and full of practical wisdom for women building careers, businesses, families, and identities on their own terms. KEY TAKEAWAYS * Why confidence is something you can practice and build over time * The difference between controlling outcomes and trusting your future self * How whole human leadership creates stronger teams and healthier workplaces * What Jennifer learned through the solo adoption process and becoming a mother * Why your value in the room comes from contribution—not just earning the seat CHAPTER TIMELINE 00:00 — “Hold My Beer”: Jennifer’s energy and confidence from day one 02:30 — Selling rocks, childhood confidence, and being your own hype person 06:45 — “Keep Playing” and leaving corporate America 10:30 — Entrepreneurship, leadership consulting, and learning through experience 15:00 — Internal champions, navigating resistance, and leading through conflict 20:30 — Trying on leadership before stepping fully into management 23:00 — Whole human leadership and emotional honesty at work 29:30 — Control, ego work, and trusting your future self 31:45 — Jennifer’s journey into solo adoption and motherhood 36:00 — Adoption realities, identity, and difficult conversations 42:30 — Women in leadership, communication styles, and speaking in bullets 46:00 — Control vs influence and redefining success through entrepreneurship 48:30 — Being the only woman in the room and knowing why you belong there 52:00 — Female friendships, accountability, and building while being seen 54:45 — Pilates, burnout recovery, and slowing down 57:30 — Build It or Leave It 1:02:00 — Final reflections on confidence, purpose, and being “the damn table”

Your Alter Ego Doesn't Play It Safe

Follow Us on Instagram [https://www.instagram.com/intheroomonpurpose/] for data/stats relevant to women in business and Tik Tok [https://www.tiktok.com/@intheroomonpurpose] for BTS! Alyssa Edwards [https://www.impactbyalyssa.com/] sits down with Anne of So Sloan [https://www.sosloane.com/]. Anne is a two time founder, Ralph Lauren & Estee Lauder alum, CGI & AI Content Strategist and much more! This conversation covers a range of themes including resilience, personal growth, founder experiences, AI in consumer products, and empowering consumer choices. It delves into the journey of self-exploration, the pivot from Estee Lauder to Ralph Lauren, and the importance of resilience and learning. The discussion also explores the founder's experiences with two businesses, the role of AI in the beauty industry, and the concept of an alter ego as a source of confidence and empowerment. The conversation delves into the concept of embracing one's alter ego, the impact of CGI and AI content creation, the significance of the Alter Ego series, the value of challenges and growth, leaving perfection behind, the weightlifting journey, AI's role in consumerism, personalized skincare, and the future of AI in beauty. The discussion emphasizes the empowerment of individuals through self-discovery and the transformative potential of AI in the beauty and wellness industry. Takeaways * Resilience and learning are key to success * Self-discovery and personal growth are ongoing processes embracing the alter ego empowers individuals to step into their most confident selves. * AI is revolutionizing the beauty and wellness industry by offering customized solutions and improving consumer-brand connections. Chapters * 00:00 Pivoting and Passion * 15:03 Resilience and Learning * 21:06 Journey of Self-Exploration * 30:45 Founder Experience: Second Business * 36:43 AI and Authenticity * 45:44 CGI and AI Content * 51:33 Weightlifting Journey * 59:36 Personalized Skincare

Let's Chat

In the Room on Purpose is a platform for women to engage in open and honest conversations about ambition, leadership, growth, and finding their voice. Alyssa Edwards shares her vision of creating a space for diverse female experiences and empowerment, emphasizing the importance of collaboration and accountability. The show aims to provide long-form, docu-style conversations and values audience engagement and connection. Takeaways * Empowerment through diverse perspectives * Value for audience engagement and connection Chapters * 00:00 Introduction to In the Room on Purpose * 06:07 Diverse Perspectives and Accountability * 12:38 Looking Forward