Indie Music Marketing

We need to educate our fans. We cannot assume that they know what to do and why they should do it. So, sending emails or making posts just saying "Go follow me on Spotify"... They're not gonna understand why that's important. – Bree NobleThis week I’m speaking to Bree Noble [http://www.breenoble.com/]. I first came across Bree through the Profitable Musician Summit [https://www.profitablemusiciansummit.com/] which is an online music conference aimed at providing step by step advice that artists can use to make a sustainable living from music. Bree teaches independent female artists how to build successful music careers via the Female Musician Academy [https://www.femalemusicianacademy.com/] and hosts the Women Of Substance [http://www.wosradio.com/] radio station and podcast which was launched in 2007 to promote quality female indie artists. Bree is also running a free workshop on releasing music called Rock Your Next Release [https://www.rockyournextrelease.com/]. I hope you enjoy this episode with Bree Noble. Show notes Cheryl B. Engelhardt [https://cbemusic.com/] Women Of Substance Radio & Podcast [http://www.wosradio.com/] Taxi [https://www.taxi.com/] - Independent A&R Company Book: The Musician's Profit Path: The 5-Stage Blueprint To Create Massive Growth In Your Fan Base and Sustainable Income For Your Music Career [https://amzn.to/38g9AaJ] - Bree Noble Income Streams category on FeMusician.com [https://femusician.com/category/income-streams-2/] Modest Mouse merch [https://shop.glacialpace.com/collections/modest-mouse] Derek Sivers Business is Creative [https://sivers.org/bizriff] Produce Like A Boss [https://www.producelikeaboss.com/] Bree Noble [http://www.breenoble.com] Women of Substance Radio & Podcast [http://www.wosradio.com] Female Musician Academy [https://www.femalemusicianacademy.com/] Profitable Musician Summit [https://www.profitablemusiciansummit.com/] Rock Your Next Release [https://www.rockyournextrelease.com/] Links * Independent artist? Join the Amplifyr.co.uk [https://amplifyr.co.uk/] community * IndieMusicMarketing.co.uk [https://www.indiemusicmarketing.co.uk/] * Indie Music Marketing on Instagram [https://www.instagram.com/indiemusicmarketing/] * Indie Music Marketing on Twitter [https://twitter.com/indiemusmktg] * Rich Hearn is on Twitter: @richarddhearn [https://twitter.com/richarddhearn] ★ Support this podcast on Patreon ★ [https://www.patreon.com/IndieMusicMarketing/] 🎧 Music by Bad Love [https://open.spotify.com/artist/4kUqqSQTQs8HheCvdsqE8B] 🎛️ Mixed & mastered by Tom Bishop [https://www.instagram.com/tombishopmusic/]

I believe in focussing on input more than output in general. I ask my artists "What do you actually want to do day in, day out? How do you want to spend your time?" – Christopher CarvalhoThis week’s guest is Christopher Carvalho from Unlock Your Sound [https://unlockyoursound.com/]. Chris’s background is in audio engineering but in 2016 he set up Unlock Your Sound to offer bespoke artist services including management, marketing and promotion. Over the past few years, Chris has also put out a bunch of helpful content for artists which are linked to below. And Chris and I see eye to eye on a lot of this stuff so I hope you enjoy this episode with Chris Carvalho [https://twitter.com/carvalhochris]. Show notes Unlock Your Sound [https://unlockyoursound.com/] Chris on Twitter [https://twitter.com/carvalhochris] The Unlock Your Sound Podcast [https://anchor.fm/the-unlock-your-sound-podcast] Chris's DIY Music Makers Facebook Group [https://www.facebook.com/groups/unlockyoursound] Get Free Mix Feedback [https://unlockyoursound.com/free-mix-feedback/] Association of Independent Music [https://www.aim.org.uk/] Things that matter that you can control (Venn Diagram) [https://pbs.twimg.com/media/BojgW5OIIAAuWuC?format=jpg&name=900x900] How to Participate in a Twitter chat [https://www.socialmediatoday.com/news/how-to-participate-in-a-twitter-chat/546805/] Links * Independent artist? Join the Amplifyr.co.uk [https://amplifyr.co.uk/] community * IndieMusicMarketing.co.uk [https://www.indiemusicmarketing.co.uk/] * Indie Music Marketing on Instagram [https://www.instagram.com/indiemusicmarketing/] * Indie Music Marketing on Twitter [https://twitter.com/indiemusmktg] * Rich Hearn is on Twitter: @richarddhearn [https://twitter.com/richarddhearn] ★ Support this podcast on Patreon ★ [https://www.patreon.com/IndieMusicMarketing/] 🎧 Music by Bad Love [https://open.spotify.com/artist/4kUqqSQTQs8HheCvdsqE8B] 🎛️ Mixed & mastered by Tom Bishop [https://www.instagram.com/tombishopmusic/]

If there's more than one person in the project you need to have a conversation from the get-go about how serious you're willing to take it – Ella Gregg This week’s guest is Ella Gregg from 321 Artists [https://321artists.com/]. Since starting her career in management at the tender age of 18 she has achieved success with her artists featuring in NME, on Radio 1 and touring nationally. In 2017 she set up 321 Artists - a management and development company based in Hertfordshire - with the aim "to develop both emerging artists and artist managers whilst inspiring the next generation to explore roles within the music industry". So, I really hope you enjoy this episode with Ella Gregg [https://twitter.com/ellagregg_]. Show notes 321 Artists [https://321artists.com/] Ella on Twitter [https://twitter.com/ellagregg_] Book: The Art of Shouting Quietly [https://www.amazon.co.uk/gp/product/B010E6YFSC/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=B010E6YFSC&linkCode=as2&tag=immltd-21&linkId=f2c95808d6693ca93667d49f8ffd6768] by Pete Mosley Honeybees - Same Old Dreams [https://www.youtube.com/watch?v=qa7xOXMJyCc] (written, recorded, filmed during lockdown) S1mba - Rover (BBC News [https://www.bbc.co.uk/news/uk-england-oxfordshire-52937252] / Spotify [https://open.spotify.com/artist/71jSVPQ6yskfyvWeiwvT5s?si=WJ-nUf2ESQiTkbY0E5D-SA]) Split The Dealer - Easter egg video on TikTok [https://www.tiktok.com/@splitthedealer/video/6816010258738138373] / Spotify [https://open.spotify.com/artist/7uy8IDpeorGvJ1EoMMRb1O?si=4Pbjl9VOToy07VDtEugzOw] 321 Artists Guide To Gigging - Free Download [https://321artists.com/321-Gig-Guide] Links * Independent artist? Join the Amplifyr.co.uk [https://amplifyr.co.uk/] community * IndieMusicMarketing.co.uk [https://www.indiemusicmarketing.co.uk/] * Indie Music Marketing on Instagram [https://www.instagram.com/indiemusicmarketing/] * Indie Music Marketing on Twitter [https://twitter.com/indiemusmktg] * Rich Hearn is on Twitter: @richarddhearn [https://twitter.com/richarddhearn] ★ Support this podcast on Patreon ★ [https://www.patreon.com/IndieMusicMarketing/] 🎧 Music by Bad Love [https://open.spotify.com/artist/4kUqqSQTQs8HheCvdsqE8B] 🎛️ Mixed & mastered by Tom Bishop [https://www.instagram.com/tombishopmusic/]

Be really brutally honest with yourself about what you are doing that is different to other people in your lane... who are the people you're up against? Who are the people in the same lane as you? And what can you do to be different to them? – Rob Adcock This week’s guest is Rob Adcock from BBC Introducing from Stoke [https://www.bbc.co.uk/programmes/p001d713]. He took over the show over ten years ago and has developed it to be a really amazing platform for musicians in Staffordshire and Cheshire. Rob also does some work for Radio 1, does voiceover work and has a social media company so he’s a busy guy and I’m really grateful to him for taking some time out to talk to me. As usual, links are in the show notes. But I wanted to highlight the podcast that Rob made last year for BBC Introducing called ‘Does My Music Suck? [https://www.bbc.co.uk/programmes/p07scjs3/episodes/downloads]” where he talked to some of the music industry’s top brass like Jamie Oborne from Dirty Hit, Stuart Camp, Ed Sheeran’s manager, Emma Banks from talent agents CAA and more across 7 episodes. So, do go and check that out once you’ve listened to this episode with Rob Adcock [https://twitter.com/RobAdcock]. Show notes BBC Introducing from Stoke [https://www.bbc.co.uk/programmes/p001d713] John Dawkins [https://twitter.com/dawkinscov1980] The Enemy [https://open.spotify.com/artist/01ZP85CNi7Y9t1e0one46k?si=kVmE7AodQS-Jhm3IU8Mhdw] Book: Tribes - Seth Godin [https://amzn.to/2U3PACm] BBC Introducing Uploader [https://www.bbc.co.uk/introducing] Conrad [https://www.facebook.com/conradsounds/] Radio One's Virtual Big Weekend [https://www.bbc.co.uk/events/egrj6q] Cassia [https://open.spotify.com/artist/2413I9w4sRbBz4zi5zgwjX?si=3UBcCnI8SDuHLw9Nw_3LHw] TCTS [https://www.facebook.com/tctsmusic/] Adam French [https://www.facebook.com/adamfrenchmusicuk/] Tom Walkers [https://www.iamtomwalker.com/] The Reytons [https://thereytons.com/] Scruff of the Neck [https://www.scruffoftheneck.com/] Audio Network [https://www.audionetwork.com/content/who-we-are/become-a-composer] SYNCR [https://www.syncrmusic.com/] Does My Music Suck? [https://www.bbc.co.uk/programmes/p07sck8f] Links * Independent artist? Join the Amplifyr.co.uk [https://amplifyr.co.uk/] community * IndieMusicMarketing.co.uk [https://www.indiemusicmarketing.co.uk/] * Indie Music Marketing on Instagram [https://www.instagram.com/indiemusicmarketing/] * Indie Music Marketing on Twitter [https://twitter.com/indiemusmktg] * Rich Hearn is on Twitter: @richarddhearn [https://twitter.com/richarddhearn] ★ Support this podcast on Patreon ★ [https://www.patreon.com/IndieMusicMarketing/] 🎧 Music by Bad Love [https://open.spotify.com/artist/4kUqqSQTQs8HheCvdsqE8B] 🎛️ Mixed & mastered by Tom Bishop [https://www.instagram.com/tombishopmusic/]

Digital, especially Spotify, should be used as a marketing tool not as your main focus for generating revenue. – Rob Hirst This week’s guest is Rob Hirst from Fans for Bands [https://www.fansforbands.com/], a PR, playlist pitching and social media company and These Bloody Thieves [https://www.thesebloodythievesrecords.com/] an independent record label based in Sheffield. I came across Fans for Bands when looking for playlisting support for a band I’m working with. Rob came recommended by a friend of the artist. But we first got talking when Rob reached out to another artist I’m working with after recognising him as the bass player from one of his oldest favourite bands. Rob also does some marketing work for Frank Wilkes from the artist development platform Kycker [https://www.kycker.net/] who was interviewed on Episode 2 [https://www.indiemusicmarketing.co.uk/episodes/frank-wilkes-kycker]. Show notes The Murder Capital [https://themurdercapital.com/] (Band) Sammy Andrew's pinned tweet [https://twitter.com/sammyandrews] False Heads [http://www.falseheads.com/] (Band) The Howlers [https://www.thehowlers.co.uk/] (Band) The Unsigned Guide [https://www.theunsignedguide.com/] Links * Ask anything at the Amplifyr.co.uk [https://amplifyr.co.uk/] community * IndieMusicMarketing.co.uk [https://www.indiemusicmarketing.co.uk/] * Indie Music Marketing on Instagram [https://www.instagram.com/indiemusicmarketing/] * Indie Music Marketing on Twitter [https://twitter.com/indiemusmktg] * Rich Hearn is on Twitter: @richarddhearn [https://twitter.com/richarddhearn] ★ Support this podcast on Patreon ★ [https://www.patreon.com/IndieMusicMarketing/] 🎧 Music by Bad Love [https://open.spotify.com/artist/4kUqqSQTQs8HheCvdsqE8B] 🎛️ Mixed & mastered by Tom Bishop [https://www.instagram.com/tombishopmusic/]