TV Ad Measurement Is Broken. Tatari Wants to Fix It.

TV Ad Measurement Is Broken. Tatari Wants to Fix It.

On this episode of Inside the Stack, Cynopsis' Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work, and why most clean rooms weren't built for TV workflows in the first place. Heaton explains how Tatari's Vault was designed to support privacy-first infrastructure that works across publishers and advertisers. No double-counting or black boxes. If you're trying to measure TV performance in an ad tech world with fewer signals and higher expectations, this conversation is for you.

Beyond Keywords: Seedtag's Neuro-Contextual Play

On this episode of Inside the Stack, we sit down with Brian Gleason, CEO of Seedtag, to talk about the future of contextual advertising. We dig into neuro-contextual advertising, how Seedtag's AI understands tone, emotion, and environment across web and CTV, and why the industry needs to move from relevance to resonance. We also unpack what this shift means for brands chasing impact, agencies planning in a privacy-first world, and publishers seeking to have their quality content rewarded again. The future of contextual is less about targeting people and more about what content surrounds an ad and how it makes people feel.

Unlocking the Power of In-Store Retail Media with Grocery TV's Marlow Nickell

Most marketers obsess over online conversions — but 85–90% of transactions still happen in physical retail. So why isn't in-store media getting the same attention? On this episode of Inside the Stack, Grocery TV CEO Marlow Nickell tells us why in-store retail media is "inevitable" and what brands miss when they overlook the influence happening at the shelf. We get into: • Why in-store screens are becoming a core part of retail media • How context and placement shape shopper behavior • What brands can realistically expect when it comes to measurement • Why attribution doesn't need to mirror digital to prove value • The shift toward true omnichannel planning As Nickell asks: "Do you really need that level of granularity — or do you just want to understand how your campaign performed?" Here's a fresh look at the channel hiding in plain sight.

Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic

On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Yieldmo founder and CEO Mike Yavonditte to talk about why programmatic isn't broken—it just needs new plumbing. From radical transparency to the comeback of contextual targeting, Yavonditte outlines why creative still matters, how buyers can regain control, and what it takes to move beyond the "race to the bottom." His three words for the future of programmatic? Contextual. Safe. Performant.

The Future of TV Advertising: Philip Inghelbrecht on Convergent TV and AI Innovation

In this episode of AdExchanger's Inside the Stack podcast, Tatari CEO Philip Inghelbrecht sits down with AdExchanger's Lynne d Johnson to discuss the future of convergent TV advertising. Learn how Tatari doubled revenue with the same team size using AI, why the 60% linear/40% streaming budget split doesn't match viewership patterns, and how direct publisher deals can eliminate the 106% programmatic tax. Discover why convergent TV campaigns deliver 13% efficiency gains and what publishers should focus on to better monetize their inventory in the streaming era.