Insider Marketing

Insider Marketing

Podcast af Powered by Search

Unlike insider trading, our new show Insider Marketing gives you an unfair advantage in your marketing. And no one's going to prison because each week we'll choose a company and then deconstruct their marketing and give insights gained from hundreds of client projects about how they could improve their results right away.

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Alle episoder

25 episoder
episode How DigitalOcean can scale with community, social proof, and increasing ARPU artwork
How DigitalOcean can scale with community, social proof, and increasing ARPU

In this episode, we look at how Digital Ocean [https://www.digitalocean.com/] - a cloud hosting solution for SaaS - can scale with community, social proof, and increasing ARPU * Claim your free SaaS Scale session [https://poweredbysearch.com/assessment] * SaaS Positioning Canvas tool [https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/] * Authority Architecture [https://www.poweredbysearch.com/blog/saas-website-best-practices/] framework === Insider Marketing is produced by B2B SaaS marketing agency Powered by Search [https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks]. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas [https://twitter.com/iammarcthomas] or Powered By Search CEO Dev Basu @devbasu [https://twitter.com/devbasu] on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: 1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session [https://www.poweredbysearch.com/assessment/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks]. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2. If you’d like to learn the exact demand strategies we use for free, go to our blog [https://www.poweredbysearch.com/blog/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] or visit our resources [https://www.poweredbysearch.com/resources?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] section, where you can download guides, calculators, and templates we use for our most successful clients. 3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers [https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] page. 4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

01. sep. 2022 - 24 min
episode How Chili Piper could scale their business with demand gen, email marketing, and strategic positioning artwork
How Chili Piper could scale their business with demand gen, email marketing, and strategic positioning

In this episode, we look at how Chili Piper - an inbound lead conversion and scheduling app - could scale with demand gen, email marketing, and strategic positioning. * Claim your free SaaS Scale session [https://poweredbysearch.com/assessment] * SaaS Positioning Canvas tool [https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/] * Authority Architecture [https://www.poweredbysearch.com/blog/saas-website-best-practices/] framework === Insider Marketing is produced by B2B SaaS marketing agency Powered by Search [https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks]. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas [https://twitter.com/iammarcthomas] or Powered By Search CEO Dev Basu @devbasu [https://twitter.com/devbasu] on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: 1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session [https://www.poweredbysearch.com/assessment/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks]. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2. If you’d like to learn the exact demand strategies we use for free, go to our blog [https://www.poweredbysearch.com/blog/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] or visit our resources [https://www.poweredbysearch.com/resources?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] section, where you can download guides, calculators, and templates we use for our most successful clients. 3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers [https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] page. 4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

19. aug. 2022 - 29 min
episode How Upguard could scale their business with demand gen, SEO and PPC artwork
How Upguard could scale their business with demand gen, SEO and PPC

In this episode we look at how Upguard [https://upguard.com] – a risk and surface attack management software – could scale with demand gen, SEO and paid media * Claim your free SaaS Scale session [https://poweredbysearch.com/assessment] * SaaS Positioning Canvas tool [https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/] * Authority Architecture [https://www.poweredbysearch.com/blog/saas-website-best-practices/] framework === Insider Marketing is produced by B2B SaaS marketing agency Powered by Search [https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks]. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas [https://twitter.com/iammarcthomas] or Powered By Search CEO Dev Basu @devbasu [https://twitter.com/devbasu] on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: 1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session [https://www.poweredbysearch.com/assessment/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks]. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2. If you’d like to learn the exact demand strategies we use for free, go to our blog [https://www.poweredbysearch.com/blog/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] or visit our resources [https://www.poweredbysearch.com/resources?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] section, where you can download guides, calculators, and templates we use for our most successful clients. 3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers [https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] page. 4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

02. jun. 2022 - 28 min
episode How Almanac could scale their business with demand gen and paid media artwork
How Almanac could scale their business with demand gen and paid media

In this episode we look at how Almanac [https://almanac.io] – a collaborative document editor – could scale with demand gen and paid media * Claim your free SaaS Scale session [https://poweredbysearch.com/assessment] * SaaS Positioning Canvas tool [https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/] * Authority Architecture [https://www.poweredbysearch.com/blog/saas-website-best-practices/] framework === Insider Marketing is produced by B2B SaaS marketing agency Powered by Search [https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks]. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas [https://twitter.com/iammarcthomas] or Powered By Search CEO Dev Basu @devbasu [https://twitter.com/devbasu] on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: 1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session [https://www.poweredbysearch.com/assessment/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks]. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2. If you’d like to learn the exact demand strategies we use for free, go to our blog [https://www.poweredbysearch.com/blog/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] or visit our resources [https://www.poweredbysearch.com/resources?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] section, where you can download guides, calculators, and templates we use for our most successful clients. 3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers [https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] page. 4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

26. maj 2022 - 30 min
episode How Cord could scale their business with demand gen and SEO artwork
How Cord could scale their business with demand gen and SEO

In this episode we look at how Cord [https://cord.com] – a tool for adding multiplayer functionality to SaaS products – could scale with Demand Gen and SEO * Claim your free SaaS Scale session [https://poweredbysearch.com/assessment] * SaaS Positioning Canvas tool [https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/] * Authority Architecture [https://www.poweredbysearch.com/blog/saas-website-best-practices/] framework === Insider Marketing is produced by B2B SaaS marketing agency Powered by Search [https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks]. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas [https://twitter.com/iammarcthomas] or Powered By Search CEO Dev Basu @devbasu [https://twitter.com/devbasu] on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: 1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session [https://www.poweredbysearch.com/assessment/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks]. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2. If you’d like to learn the exact demand strategies we use for free, go to our blog [https://www.poweredbysearch.com/blog/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] or visit our resources [https://www.poweredbysearch.com/resources?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] section, where you can download guides, calculators, and templates we use for our most successful clients. 3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers [https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks] page. 4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

12. maj 2022 - 30 min
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