InTouch with Terri

The Proven Consult That Builds Outcomes and Loyalty

Get InTouch with Terri! * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: Terri Ross brings the heat on one of the biggest revenue leaks in medical aesthetics: selling single treatments instead of leading a structured, outcome-driven consultation. She explains why the consult is the only moment to build trust, uncover emotional motivation, create a phased plan, and increase conversion, retention, and lifetime value.

From Busy to Profitable: Measure What Matters in 2026

Get InTouch with Terri! * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Season 11 Kickoff: Business Evaluation 101 Season 11 starts with one of the most important conversations in aesthetic business success: why every practice needs a comprehensive business evaluation. Terri breaks down what a true evaluation looks like (spoiler: not a surface-level audit), why 90% of practices don't measure their data, and how that leads to chaos, burnout, missed profit, and stalled growth. If you're serious about 2026 goals, scaling, improving profitability, or becoming exit-ready, this episode is your "lift the hood" moment. In this episode, Terri covers: * Why being "busy" doesn't automatically mean you're profitable * What a real business evaluation includes (a full diagnostic of your practice) * The most common blind spots costing practices major revenue * The KPIs that reveal where profit is being drained or blocked * Why more marketing, more equipment, and more discounting often won't fix the real issue * How better scheduling, utilization, pricing, and conversion tracking can drive fast gains * Why retention and patient lifetime value are profit levers most practices ignore * How aligned compensation plans can reward the right behaviors and stabilize teams * What you get: questionnaire + financial uploads + formal report + 90-minute findings call + step-by-step action plan

The 2026 Strategy for Aesthetic Practices

Ready to invest in growth — not guess at it? TRC and her team have proven results, and a combined 120 years of experience scaling aesthetic practices. If you are ready for real change and next level growth but you're stuck in the weeds or unsure what's holding you back, the TRC Business Evaluation is your starting point. Ask yourself can you afford not to? DM "EVALUATE" or visit Terri's Website [https://terrirossconsulting.com/] to learn more about how we've helped hundreds of practices grow with real results. In this Season 10 finale of InTouch with Terri, Terri Ross delivers a powerful, no-nonsense blueprint for setting goals that actually get executed. If you don't want 2026 to look like a repeat of 2025, this episode walks you through a new way of thinking about growth using directional goals, not wishful revenue targets. Terri breaks down the 10 non-negotiables for building a scalable, profitable aesthetic practice including provider productivity, margin protection, patient lifetime value, operational efficiency, leadership-driven growth, and data-backed decision making. This episode is a must-listen for practice owners who are ready to stop reacting, stop discounting, and start operating like true CEOs.

From Success to Scaling: Why successful practices still need help

How One Practice Grew EBITDA by 300% with Expert Consulting Guest: Lisa Lickstein — Award-Winning Practice Owner & Visionary Leader Host: Terri Ross, Founder & CEO of Terri Ross Consulting Guest Spotlight: Lisa Lickstein, MSW, MBA Co-owner, Lickstein Plastic Surgery & Medical Spa Founder, Women in Business Mentorship Academy Certified Coach + Speaker in Unreasonable Hospitality Lisa Lickstein is the co-owner of Lickstein Plastic Surgery and Medical Spa, with two locations in South Florida and a thriving team of 40. With dual degrees in social work and finance, Lisa brings a rare mix of emotional intelligence and business acumen to her leadership. Their practice was recently named 2024 Business of the Year by the Palm Beach North Chamber of Commerce — but even with that level of success, Lisa knew something had to shift behind the scenes and she was not above seeking out expert help from TRC. Episode Overview: In this transparent and insightful episode, Lisa opens up about the real challenges aesthetic practices face as they grow — especially when rapid success exposes operational blind spots. She shares: * How a failed acquisition deal became a turning point. * Why the non-surgical side of their practice needed TRC's expertise. * The tension between managing day-to-day operations and planning for scale. * And ultimately, why she chose to work with Terri Ross Consulting to course-correct and accelerate growth. Lisa and Terri dive into the mindset shift that must happen when a practice is struggling or outgrows its existing systems — and how expert consulting gave her the tools, clarity, and partnership she needed to align both sides of the business for future success. Key Takeaways: * Success Without Strategy Creates Stagnation Even top-tier practices with strong culture and revenue can stall if they're not built for scale. Lisa shares how, despite earning just over 8 figures annually, her practice had room to grow — and needed expert guidance to help her achieve this * Leadership Doesn't Mean Doing It Alone Lisa reveals the decision to seek outside help wasn't a weakness, but a strategic strength. Working with TRC signaled to her team, partners, and potential buyers that she was serious about intentional growth. * Realized 300% ROI from TRC on EBITDA Growth, Realigned Teams, and a Profitable Exit Through TRC's Business Evaluation and ongoing consulting, The Medical Spa team at Lickstein Plastic Surgery saw EBITDA increase by $300,000 – a massive 300% return on their investment with TRC — while realigning internal teams, improving treatment planning, and setting the foundation for a major acquisition. * Collaboration, Not Replacement Lisa applauds TRC's collaborative approach — working seamlessly with existing consultants and ensuring every partner brought their best to the table. * The Emotional Side of Business Describing the consulting experience as "business therapy," Lisa shares how TRC helped restore balance between the surgical and non-surgical sides of the practice — keeping both teams valued and aligned. The Results: * 💰 300% ROI on TRC fees seen in $300,000 EBITDA growth in one year * 🤝 Successful acquisition secured * 🧠 Continued partnership with TRC for long-term scalability * 💬 Elevated communication, treatment planning, and leadership Lisa's Message to Other Practice Owners: "If your practice isn't doing well — you need to hire Terri and her team If your practice is doing well — you still need to hire Terri and her team You can't lead the growth and scaling of every part of your business alone or without expert help, so why would you want to? Ready to invest in growth — not guess at it? TRC and her team have proven results, and a combined 120 years of experience scaling aesthetic practices. If you are ready for real change and next level growth but you're stuck in the weeds or unsure what's holding you back, the TRC Business Evaluation is your starting point. Ask yourself can you afford not to? 📩 DM "EVALUATE" or visit Terri's Website [https://terrirossconsulting.com/] to learn more about how we've helped hundreds of practices grow with real results.

Mastering Objection Handling: Transform Challenges into Sales Opportunities

InTouch with Terri is brought to you by Podium [https://www.podium.com/trc/]: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. [https://www.podium.com/trc/] Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry Get InTouch with Terri! * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this engaging episode of "In Touch with Terri," host Terri Ross delves into one of the most crucial yet often dreaded aspects of sales: Objection Handling. As we approach Q4, she seeks to empower medical providers with the tools to turn objections into opportunities and ultimately drive revenue growth. With Terri's extensive background in sales training, this episode is packed with actionable insights designed to transform how you approach and handle objections, ensuring that sales feel less like a daunting task and more like an opportunity for connection. Terri outlines a proven framework for mastering objection handling, emphasized by key points such as the importance of conveying value over price and understanding objections as signals rather than rejections. She explains that effective objection handling can significantly boost patient conversions, potentially increasing revenue by 30% to 64%. With real-world success stories from clients like Dr. Renee Burke and Skin Click, Terri showcases the power of implementing strategic objection handling techniques to enhance patient trust and increase sales success. By drawing on her own experiences and methodologies, Terri provides listeners with a detailed roadmap for refining their consultation processes and strengthening patient relationships. Key Takeaways: * Objections Signal Opportunity: Objections are not rejections but signals that the full value hasn't been communicated. * Value over Price: Convey the true value of services to overcome price objections, echoing the sentiment that "price is what you pay; value is what you get." * Framework for Handling Objections: Terri introduces the "LAYER" model (Listen, Acknowledge, Explore, and Respond) for effectively addressing patient concerns. * Training and Adaptation: Investing in consistent sales training and adapting to patients' emotional needs is key for medical practices to thrive. * Data-Driven Approach: Practices should measure current conversion rates and aim for growth through refined sales techniques.