Ipsos Views

This episode was originally broadcast as part of the Ipsos KEYS webinar series, and features Chris and Hazel in conversation with Josy Paul (Chairman of BBDO [https://bbdo.com/] India), Greg Clayton (Head of Brand Growth, Ipsos UK) and Lindsay Franke (Group President, Ipsos in the US) as they get to grips with the fundamentals of brand success. From outstanding creative to enduring brand assets, we uncover how brands can shape people's expectations.

Diagnostic advances mean that earlier detection and diagnosis of Alzheimer's Disease is now possible - sometimes even before symptoms manifest. In this third episode of Ipsos' podcast series "Healthcare Uncovered" Hannah Brown and Ayse Levent from our Global Healthcare Monitors team weigh the benefits of early diagnosis against the challenges posed by advance knowledge of this condition.

Join Arnaud Debia, our Global Creative Development Director, as he talks to BBDO's Josy Paul about early-stage creative development and the power of empathy.

Hosts Jacqueline Hull and Leila Alavi are joined by Dr. Miro Griffiths, a disability studies scholar and policy advisor. Dr. Griffiths explains the importance of accessibility in UX research, emphasizing the need for prioritized inclusivity and participation in all phases. Tune in for an enlightening conversation on making research more accessible and inclusive. Understand how researchers can build trust with participants, share power, and effectively interpret findings.

In this episode of Ipsos' podcast series "Healthcare Uncovered," we are joined by Mario Menti (Сhief Technology Officer of our Healthcare service line) for an insightful discussion on how recent developments in generative AI technology have enormous implications on healthcare and life sciences - for administrative functions, drug discovery, patient care, and more.