#5 My Head is Spinning about Experience Versus Belief
Ok friend wait until you hear about a HUGE aha moment I had this morning…my head is spinning about it.
My client does a complete shift and what happens next will amaze you.
The summation of the story is this:
The one with the most experience doesn’t win.
The one with the most belief wins.
Which is an amazing quote I heard from Brooke Castillo of The Life School which some of you may know that in part of my own “upleveling” in the last 6 months, I’ve invested over 30 grand in a one-on-one coach and getting life coach certified, as after teaching over 25,000 people across the world about marketing and getting your business to a million-plus...I’ve found that, especially because of the pandemic, inner reflection helps you find your north star, your path.
And one of mine is “brain management” because without that, you won’t truly be able to get what you want and be happy with it after you get it!
So back to the story - one of my clients - just in the last 2 weeks - has brought in more revenue to her business than the last two months…
And even though there were a lot of “shifts” I helped coach her on in regards to her marketing message and her sales funnel that helped, I’d like to really credit the big ‘money shift’ and success shift to the belief in herself, her offer and her clients.
The holy marketing trinity or belief triad.
Let me repeat the 3 key things:
1. Belief in your offer (or offers).
2. Belief in yourself.
3. Belief in your client’s or customer’s ability to get results with what you’re offering.
Powerful. Get these 3 things at 110% belief...you magically produce profits and can craft the lifestyle you want.
So in this episode, I’m going to break down #1 of the belief trinity - belief in your offer.
So last month my client converted some of her prospects into sales but I had a sneaky feeling we could do better. That we could work on her belief in her offer (because I knew it was darn good) but did she know that and realize that!?
We often undervalue our own teachings/offers, believe it or not, and sometimes just need someone in your corner to remind you of how powerful you are and the thing you're offering is.
The end result is that you should have so much belief in your offer that you feel like you're selling someone and giving someone a $100 bill for $50 dollars because when you have that strong belief, Magic Happens!
Of course, it's easy and effortless to sell your offer and have people FEEL how confident you are by the energy you exude. This energy transforms into your clients happily buying from you and more importantly, believing in you and your offer!
Stop for a minute and think about how much energy you would have - your energetic level right now if I give you 10 one hundred dollar bills and ask you to sell each one for $50.
That’d be easy right because you know you're giving someone double what they're paying you in value so why wouldn't they buy from you!
That’s the belief you need to get to in order to really start selling successfully and grow your business.
Here are just two of the exercises I had her do to firm up her belief and I encourage you to try this:
-Write out 10 reasons why they should buy your offer from you.
-Read that out loud to yourself every day and heck, even 3 times a day.
Just like my client did - she did this and read it out loud 2 to 3 times a day…
Another exercise is to read out loud the testimonials you’ve received - this is SUPER powerful! Heck, I love reading testimonials I received from my coaching even from 10 years ago!
Like this one from Anita Boyer:
“My ability to quickly begin measuring success using Maria’s programs lies in her openness…”
Wow and ‘incredible’ is how I describe my experience with Maria!!
I must admit I was very fearful to begin approaching businesses with my offerings. But after just one personal coaching session with Maria, I took her suggestions, using them with two prospective clients, and I was floored when both said yes to allow my company to fulfill their marketing needs!”
Just by doing those 2 things I know it will help you!
And for my client in this example - it worked like CRAZY!.
Earlier in this episode I promised a breakdown in the numbers...and please know she is not an expert at launches, she just started coaching with me less than 90 days ago and never even had a sales funnel before being coached by me…
I say that because sometimes you might think ‘that person has something I don’t have’ and believe me - it is POSSIBLE for you - you just gotta believe and take action!
Here’s the breakdown:
$1946.77 January 20-25 2021
Total Leads: 774
Cost per lead to ad spend: $2.80
53.68 % opt-in rate (that means for every 100 visitors, 54 people opted into her lead magnet which was a free 5-day challenge)
6.2% of the people that opted in said YES to her $47 tripwire offer (the thing she was selling on her thanks page BEFORE she sells her signature course/coaching service at the end of 5 days.
So that was $3,055 in initial sales which not only recuperated her ad spend investment but actually profited by over one thousand WHILE building her list!
OK so here’s the summary of sales of her signature offer:
26 sales into her $197 coaching and course program.
That’s $5,122 immediately and if you include the future payments for one year...are you ready…
It’s a 1 year revenue is 26 clients x $197 x 12 months is $61,464
Holy guacamole can I get an “OMG that is off the charts incredible!!!!”
Heck yeah!
So listen up my friend, magic happens when you have belief in your offer!
Stay tuned for the next 2 episodes where I’ll dive into the other 2 things of the belief trinity:
Belief in yourself and belief in your customer to get the results you promise and give that belief in them that “they can do it”
I hope I added value to your day by listening to this episode of It's OK to Fail podcast and here's what this podcast is all about:
Failing might feel like shit, but it’s the necessary fertilizer to grow.
It's OK to Fail podcast is about inspiring you and motivating you to grab that diamond essence that's inside of you and share it with the world.
To fall in love with yourself.
To fall in love with inspiring others.
And it all starts with being okay to fail.
You’ve got to fail in order to succeed.
Now is the time to SAY YES to being fearless. It’s ok to fail!
If you want to learn how to become FEARLESS, stand in your own POWER, and unapologetically follow your dream,
Be sure to subscribe and tune in for new episodes!
And one more simple favor to ask, if you liked this, please leave a review for me on iTunes and share this with a friend who would benefit - it helps me keep this podcast going and get the word out to others!
Stay tuned for the next episode about the belief trinity and continuing with my clients’ story - I’ll share an exciting ‘thing’ she did that increased her sales by over 300%!
Talk soon,
Love n light to you!
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