Journey To Regeneration
In this episode of Journey to Regeneration, Christopher Marquis speaks with Louisa Ziane, co-founder of Toast Brewing, a UK-based craft beer company that uses surplus bread to replace virgin barley in the brewing process. Drawing on her background in accounting, sustainability consulting, marketing, and food-system advocacy, Ziane explains how Toast grew from an experimental project into a circular business model designed to reduce waste, engage consumers, and support charities working to fix the food system. The conversation moves beyond the familiar language of sustainability to examine the operational realities of regeneration: supply-chain traceability, technical brewing challenges, supermarket requirements, investor alignment, and the difficulty of competing with linear businesses when environmental externalities remain unpriced. Ziane also reflects on Toast’s collaborations with bakeries, sandwich manufacturers, major breweries, and COP26 partners, showing how small companies can influence larger systems through shared purpose and practical experimentation. At its heart, this episode asks what it takes to make circularity not just an inspiring idea, but a commercially viable and culturally compelling alternative to wasteful business as usual. Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]
41 episoder
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