JOY Unfiltered: Joy is the strategy

Plant Seeds for Trees You'll Never Sit Under: Leadership, Legacy & Your Story with Andrew Brummer

41 min · 10. juli 2026
episode Plant Seeds for Trees You'll Never Sit Under: Leadership, Legacy & Your Story with Andrew Brummer cover

Beskrivelse

Andrew Brummer is the COO of Industry Technologies, founder of My Story Told, and co-founder of Veridae. Known by many as "the business polygraph," he has a gift for helping leaders see what's real before small issues become big risks. His work sits at the intersection of leadership, AI, operational discipline, and human truth — using technology to extend disciplined thinking, never to replace it. Andrew is the author of You Decide and Leading Magnanimously, and his career spans technology, finance, manufacturing, education, energy, and global business across Africa, Europe, the UK, and North America. Originally from South Africa, he brings a grounded, deeply human approach to leadership, helping people speak hard truths and build organizations that can grow without losing trust, culture, or soul. In This Episode: The guiding phrase behind Andrew's life and work: "Plant seeds that will grow trees you may never sit under" Why Andrew sees his role as helping people find and water their own "mustard seed" — not handing them someone else's How a curious, wandering career across banking, contracts, product development, HR, sales, and investing gave Andrew the pattern-recognition to become a trusted advisor Authentic networking: showing up with no agenda, listening without trying to sell, and why that's what actually grows a network (Andrew grew from 1,200 to 10,000+ LinkedIn connections in two years by living this out) What You Decide and Leading Magnanimously actually walk readers through — practical, hands-on operator guides rather than theory The 2024 pivot: how a near-collapse at his company forced Andrew to build a personal brand from scratch at 53, and why patience and self-grace were essential to that journey The "right foot first" morning ritual — how the first 30–40 seconds out of bed set the tone for the whole day, and why that's a choice separate from yesterday's pain Andrew's philosophy of small, compounding behavioral change (20 minutes today, 23 tomorrow, 24 the next day) rather than one grand transformation The heart of My Story Told: using AI — without hallucination or invention — to turn a person's own words, recordings, journals, and content into a real, told story, book, or course before it's lost Why everyone has "earned the right to tell their story" simply by having lived it, and what that means for legacy, grandchildren, and the stories we lose when someone passes Key Quotes: "Plant seeds that will grow trees you will never sit under." "Where your head is at and where you apply your energy tomorrow morning is completely in your hands." "It's not because of the scars. It's because of my choice of how I allow those scars and those challenges to influence the next 30 seconds of my morning." "Anybody who has already lived, they've already earned the right to tell their story." Try This: The Right-Foot-First Ritual Andrew's simple daily reset, in his own words: Choose before you rise — in the first 30–40 seconds after waking, decide what kind of day this will be, before the day decides for you Separate the story from the scars — acknowledge that yesterday's pain is real without letting it write today's script Start small — aim for just a few minutes of this mindset tomorrow, then a few more the next day; consistency compounds Be graceful with yourself — hold yourself accountable, but with the same kindness you'd offer your own kids or parents Resources & Links Mentioned: Book: You Decide Book: Leading Magnanimously Upcoming book: I Decided (Andrew's forthcoming account of his 2024 pivot) Website: andrewbrummer.com Service: My Story Told — mystorytold.ai Companies: Industry Technologies, Veridae Mentoring platform mentioned: pushfarnadp/list.org (pro bono global mentoring) Connect with Andrew: Website: andrewbrummer.com My Story Told: mystorytold.ai LinkedIn: Andrew Brummer Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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episode Plant Seeds for Trees You'll Never Sit Under: Leadership, Legacy & Your Story with Andrew Brummer cover

Plant Seeds for Trees You'll Never Sit Under: Leadership, Legacy & Your Story with Andrew Brummer

Andrew Brummer is the COO of Industry Technologies, founder of My Story Told, and co-founder of Veridae. Known by many as "the business polygraph," he has a gift for helping leaders see what's real before small issues become big risks. His work sits at the intersection of leadership, AI, operational discipline, and human truth — using technology to extend disciplined thinking, never to replace it. Andrew is the author of You Decide and Leading Magnanimously, and his career spans technology, finance, manufacturing, education, energy, and global business across Africa, Europe, the UK, and North America. Originally from South Africa, he brings a grounded, deeply human approach to leadership, helping people speak hard truths and build organizations that can grow without losing trust, culture, or soul. In This Episode: The guiding phrase behind Andrew's life and work: "Plant seeds that will grow trees you may never sit under" Why Andrew sees his role as helping people find and water their own "mustard seed" — not handing them someone else's How a curious, wandering career across banking, contracts, product development, HR, sales, and investing gave Andrew the pattern-recognition to become a trusted advisor Authentic networking: showing up with no agenda, listening without trying to sell, and why that's what actually grows a network (Andrew grew from 1,200 to 10,000+ LinkedIn connections in two years by living this out) What You Decide and Leading Magnanimously actually walk readers through — practical, hands-on operator guides rather than theory The 2024 pivot: how a near-collapse at his company forced Andrew to build a personal brand from scratch at 53, and why patience and self-grace were essential to that journey The "right foot first" morning ritual — how the first 30–40 seconds out of bed set the tone for the whole day, and why that's a choice separate from yesterday's pain Andrew's philosophy of small, compounding behavioral change (20 minutes today, 23 tomorrow, 24 the next day) rather than one grand transformation The heart of My Story Told: using AI — without hallucination or invention — to turn a person's own words, recordings, journals, and content into a real, told story, book, or course before it's lost Why everyone has "earned the right to tell their story" simply by having lived it, and what that means for legacy, grandchildren, and the stories we lose when someone passes Key Quotes: "Plant seeds that will grow trees you will never sit under." "Where your head is at and where you apply your energy tomorrow morning is completely in your hands." "It's not because of the scars. It's because of my choice of how I allow those scars and those challenges to influence the next 30 seconds of my morning." "Anybody who has already lived, they've already earned the right to tell their story." Try This: The Right-Foot-First Ritual Andrew's simple daily reset, in his own words: Choose before you rise — in the first 30–40 seconds after waking, decide what kind of day this will be, before the day decides for you Separate the story from the scars — acknowledge that yesterday's pain is real without letting it write today's script Start small — aim for just a few minutes of this mindset tomorrow, then a few more the next day; consistency compounds Be graceful with yourself — hold yourself accountable, but with the same kindness you'd offer your own kids or parents Resources & Links Mentioned: Book: You Decide Book: Leading Magnanimously Upcoming book: I Decided (Andrew's forthcoming account of his 2024 pivot) Website: andrewbrummer.com Service: My Story Told — mystorytold.ai Companies: Industry Technologies, Veridae Mentoring platform mentioned: pushfarnadp/list.org (pro bono global mentoring) Connect with Andrew: Website: andrewbrummer.com My Story Told: mystorytold.ai LinkedIn: Andrew Brummer Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

10. juli 202641 min
episode You Are Not Powerless: Joyful Advocacy with Cynthia Changyit Levin cover

You Are Not Powerless: Joyful Advocacy with Cynthia Changyit Levin

Cynthia Changyit Levin is the author of From Changing Diapers to Changing the World and Advocacy Made Easy: How to Turn Civic Frustration into Powerful Action. A nonpartisan activist and coach, she helps volunteers of all ages build productive, relationship-centered relationships with members of Congress. She serves on the board of CARE Action, has held leadership roles with the RESULTS Educational Fund, and volunteers with the ONE Campaign, Bread for the World, Moms Demand Action, MomsRising, and the Shot@Life campaign. In 2021 she received the Cameron Duncan Media Award from RESULTS Educational Fund for her activism and written media. In This Episode: How becoming a mom in her 30s — and a frightening first week of breastfeeding struggles — cracked Cynthia's world open and became her doorway into advocacy Why her books are built to help readers see themselves in the work, not just follow her story The difference between the inspiration-driven Changing Diapers and the step-by-step "manual," Advocacy Made Easy Why every issue is connected — "when you tug on your own thread, you're helping to unravel the whole damn cloth" The danger of activist burnout, and why leading with fear and anger isn't sustainable How joy and gratitude — thanking a member of Congress, celebrating small wins — actually open doors that anger closes Practical, no-excuses first steps: fivecalls.org, calling after hours if cold calls feel scary, and stacking advocacy into habits you already have (carpool line, coffee line, before girls' night) Writing a "joy hook" letter to the editor instead of a rant Curating a healthier news diet — including two recommended sources: Heather Cox Richardson and Ben Green's newsletter, Good Queer News Why relational advocacy (finding common ground, even with people you disagree with) builds influence that lasts longer than a single election cycle Key Quotes: "You are not powerless." — the opening line of Advocacy Made Easy "All these issues are related, and when you tug on your own thread, you're helping to unravel the whole damn cloth." "Fight for the things that you care about, but do it in a way that will lead others to join you." — Ruth Bader Ginsburg, quoted by Cynthia "I come in like a wrecking ball of joy." Try This: The One-Call Habit Cynthia's simple entry point into advocacy, mapped to Rachel's habit-stacking philosophy: Pick your moment — attach one phone call to something you already do daily (waiting in the pickup line, standing in a coffee line, five minutes before a Zoom call) Use a script — go to fivecalls.org, find your issue, and personalize the script with your own story Go after hours if you're nervous — call when offices are closed so you simply leave a message Celebrate it — mark the small win (a sticker, a note, a mental high-five) since positive actions need reinforcing just as much as negative emotions stick Resources & Links Mentioned: Book: From Changing Diapers to Changing the World: Why Moms Make Great Advocates and How to Get Started Book: Advocacy Made Easy: How to Turn Civic Frustration into Powerful Action Website: advocacymadeasy.com (includes a directory of recommended nonpartisan advocacy organizations and a sign-up for Cynthia's monthly newsletter) Tool: fivecalls.org Newsletter: Good Queer News by Ben Green Newsletter: Heather Cox Richardson Organizations mentioned: RESULTS, CARE Action, Bread for the World, Citizens' Climate Lobby, FCNL (Friends Committee on National Legislation), Moms Demand Action, ONE Campaign, Shot@Life Connect with Cynthia: Website: advocacymadeasy.com Autographed books available directly through her website; also available at Barnes & Noble, Amazon, and independent bookstores Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

I går59 min
episode What Is Joyful Leadership? A Conversation with Dr. Katie McIntyre cover

What Is Joyful Leadership? A Conversation with Dr. Katie McIntyre

In this episode, Rachel sits down with Dr. Katie McIntyre, founder and CEO of the Joyful Leadership Academy, speaker, author, coach, and leadership researcher. Katie's PhD research — literally titled "What Is Joyful Leadership?" — uncovered what happens when leaders bring warmth, lightheartedness, and calm consistency into how they lead, and why it's one of the most under-tapped strategies for building resilient, engaged, financially sustainable organizations. Rachel and Katie nerd out on the research behind joyful leadership, why it's not "fluffy," and how any leader — in any industry — can start building it as a skill today. In This Episode The Harvard Business Review article that sparked Katie's PhD research into joyful leadership Katie's definition of joyful leadership: warmth, lightheartedness, relationship-based, and calm consistency The link between joy, emotional contagion, and resilience Why joy is a practice and a skill — not a personality trait The "attitude of gratitude" practice Katie used as a school leader Reframing pushback like "that sounds fluffy" or "that's a feminine way to lead" Why joyful leadership drives real business outcomes: lower turnover, less burnout, stronger retention The generational shift toward purpose-driven, engaged workplaces Bringing your whole, integrated self to work instead of a separate "work self" Katie's validated tool for measuring joyful leadership in individuals, teams, and organizations What it looks like to work with Katie — from individual coaching to full organizational development Book and research recommendations for going deeper on joy and positive leadership About Dr. Katie McIntyre Katie is the founder and CEO of the Joyful Leadership Academy. A speaker, author, coach, and leadership researcher, she helps organizations build thriving workplace cultures through joyful leadership. She has held leadership roles including school principal and Chief Operating Officer of an aeromedical airline, has published multiple book chapters and peer-reviewed journal articles, and regularly presents at national and international conferences. Connect with Katie: Website: www.joyfulleadershipacademy.com.au Resources & Mentions Brené Brown Aunty (Aunt) Middleton, Zero Negativity Barbara Fredrickson's broaden-and-build theory Shawn Achor Kelly McGonigal, The Joy of Movement Catherine Price, The Power of Fun Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

3. juli 202656 min
episode What Is Joyful Leadership? A Conversation with Dr. Katie McIntyre cover

What Is Joyful Leadership? A Conversation with Dr. Katie McIntyre

In this episode, Rachel sits down with Dr. Katie McIntyre, founder and CEO of the Joyful Leadership Academy, speaker, author, coach, and leadership researcher. Katie's PhD research — literally titled "What Is Joyful Leadership?" — uncovered what happens when leaders bring warmth, lightheartedness, and calm consistency into how they lead, and why it's one of the most under-tapped strategies for building resilient, engaged, financially sustainable organizations. Rachel and Katie nerd out on the research behind joyful leadership, why it's not "fluffy," and how any leader — in any industry — can start building it as a skill today. In This Episode The Harvard Business Review article that sparked Katie's PhD research into joyful leadership Katie's definition of joyful leadership: warmth, lightheartedness, relationship-based, and calm consistency The link between joy, emotional contagion, and resilience Why joy is a practice and a skill — not a personality trait The "attitude of gratitude" practice Katie used as a school leader Reframing pushback like "that sounds fluffy" or "that's a feminine way to lead" Why joyful leadership drives real business outcomes: lower turnover, less burnout, stronger retention The generational shift toward purpose-driven, engaged workplaces Bringing your whole, integrated self to work instead of a separate "work self" Katie's validated tool for measuring joyful leadership in individuals, teams, and organizations What it looks like to work with Katie — from individual coaching to full organizational development Book and research recommendations for going deeper on joy and positive leadership About Dr. Katie McIntyre Katie is the founder and CEO of the Joyful Leadership Academy. A speaker, author, coach, and leadership researcher, she helps organizations build thriving workplace cultures through joyful leadership. She has held leadership roles including school principal and Chief Operating Officer of an aeromedical airline, has published multiple book chapters and peer-reviewed journal articles, and regularly presents at national and international conferences. Connect with Katie: Website: www.joyfulleadershipacademy.com.au LinkedIn: [Add Katie's LinkedIn URL] Resources & Mentions Brené Brown Aunty (Aunt) Middleton, Zero Negativity Barbara Fredrickson's broaden-and-build theory Shawn Achor Kelly McGonigal, The Joy of Movement Catherine Price, The Power of Fun Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

2. juli 202656 min
episode Unique Brilliance: New Paradigm Leadership and Living Your Freaking Amazing Life with Regina Huber cover

Unique Brilliance: New Paradigm Leadership and Living Your Freaking Amazing Life with Regina Huber

Regina Huber has lived and led across five continents — from Germany and Spain to Brazil, Argentina, the U.S., and most recently across Africa. Her path through Boston Consulting Group and her own businesses shaped her into a multicultural transformational leadership coach who built three signature frameworks: Powerful Leadership Transformation, New Paradigm Leadership, and Get Your Dream Salary. She's a conversational intelligence-enhanced skills practitioner, former TV host, and someone who insists joy, energy, and dance belong in the leadership conversation. What We Cover in This Episode Growing up the shyest kid on a farm in Bavaria — and the curiosity that pushed her out into the world Why leadership style differs less by country than by the individual leader's level of self-awareness Unique brilliance — what it is, why naming it removes the need to compete with anyone, and how it changes how you build a team Why human design (and frameworks like it) aren't about boxing people in, but giving language to real differences The four elements of Regina's New Paradigm Leadership framework: Mind, Heart, Message, Trust The wild stat: it takes the brain just 0.07 seconds to decide whether it can trust someone — and why your energy speaks faster and louder than your words A simple solar-plexus breathing technique to boost confidence and presence before any high-stakes moment Why trust has to run both directions — leaders trusting their teams, not just the reverse The role of vulnerability in building a team that actually shares its best ideas The story behind her new book, Living My Freaking Amazing Life, and its "create the life that's perfect for you, anywhere in the world" philosophy A wild, joy-filled story from Johannesburg: night bike rides, a long walk to the Drill Hall with a new friend, an impromptu Rasta rap performance, and a hidden pair of scissors Dancing live on Cameroonian television with zero notice Her newest framework, LIVE FULLY (the A LIFE Method), for successful people whose lives have started to feel flat despite the achievements Key Concepts & Quotes "Your energy speaks faster than your words, but it also speaks louder than your words." "Once we gain self-awareness, we become clear on what our unique brilliance is — and that alone takes the need for competition away." "Fear is in the mind, but courage is in the heart." "We live life as if we were on autopilot, and it's not really what we want. That's when it all starts feeling off." Regina's Confidence & Presence Tool Sit or stand upright, close your eyes if you can Breathe into your solar plexus (stomach area) — this is where most people access their personal power energy Imagine that energy expanding through your body and into a bubble surrounding you Hold for a few seconds to a few minutes Step into your meeting, conversation, or moment with that expanded presence The New Paradigm Leadership Framework Mind — mindset, vision, drive Heart — courage, intuition, the human center of any organization Message — communication, including the energy underneath your words Trust — built both ways, leader to team and team to leader Connect with Regina Website: transformyourperformance.com Free resource: transformyourperformance.com/success-now-what Books: Speak Up, Stand Out and Shine and Living My Freaking Amazing Life (available on Amazon in English and Brazilian Portuguese) Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

26. juni 202649 min