Fix 2 The Enquiry Pipeline Audit

Fix 3: No Lost Leads, a Safety Net

In this episode of Fix 3: No Lost Leads, I discuss how to ensure that all inquiries reach you without getting lost in the process.  I identify three main areas where leads can leak: the form not sending, unreliable delivery, and buried emails.  To create a safety net, I recommend sending inquiries to two destinations, implementing confirmation emails for senders, and organizing a dedicated leads bucket in your inbox.  I also suggest conducting a weekly audit to check for missed inquiries in spam or junk folders.

Fix 2 The Enquiry Pipeline Audit

In this episode of the Fix List, I tackle the common issue of inquiry pipelines that leak potential leads before they ever reach you. I guide you through simple tests to identify where things might be going wrong, from form submissions to email delivery and follow-ups.