KlaviyoGeeks

S1.Ep7 - The #1 Growth Metric in DTC (It’s NOT ROAS)

46 min · 16. sept. 2025
episode S1.Ep7 - The #1 Growth Metric in DTC (It’s NOT ROAS) cover

Beskrivelse

Send a text [https://www.buzzsprout.com/twilio/text_messages/2489136/open_sms] Most D2C brands chase ROAS and miss the real driver of growth: profitability. In this episode, Valentin Kuznetcov breaks down finance-led retention, margin clarity, and the frameworks 8-figure brands use to scale sustainably. And if you want to go deeper, Valentin just dropped his new book Beyond ROAS — a must-read playbook for founders and marketers who want to stop chasing vanity metrics and start building truly profitable brands. 👉  Get Valentin's book here: https://move-the-needle.circle.so/beyond-roas?utm_source=youtube&utm_campaign=klaviyogeeks 💬 Drop a comment below! 👉 Follow Bogdan on LinkedIn Here [https://www.linkedin.com/in/bogdan-mihalache-/] 👉 Follow Omar on LinkedIn Here [https://www.linkedin.com/in/klaviyo/] @klaviyogeeks klaviyogeeks.com https://www.youtube.com/@KlaviyoGeeks

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Alle episoder

11 episoder

episode S1.Ep10 - What 9-Figure Brands Do Differently (And You Don’t) with Drew Sanocki cover

S1.Ep10 - What 9-Figure Brands Do Differently (And You Don’t) with Drew Sanocki

Send a text [https://www.buzzsprout.com/twilio/text_messages/2489136/open_sms] Drew Sanocki joins us to break down the real levers behind DTC growth, the timeless marketing principles brands still ignore, and why direct mail is becoming a power move again.  👉 Unlock More Revenue with Klaviyo + PostPilot: https://www.postpilot.com/klaviyo-postpilot We dig into his “30 Days of BFCM” mindset, his early connection with Klaviyo’s founders, the beliefs he’s flipped over the years, and where owned marketing channels are heading next. Plus - BFCM through Drew’s eyes, the 3 moves that drive 80% of results, how to measure success without revenue, and a rapid-fire round that gets surprisingly real. 👉 Follow Bogdan on LinkedIn Here [https://www.linkedin.com/in/bogdan-mihalache-/] 👉 Follow Omar on LinkedIn Here [https://www.linkedin.com/in/klaviyo/] @klaviyogeeks klaviyogeeks.com https://www.youtube.com/@KlaviyoGeeks

25. nov. 202547 min
episode S1.Ep8 - Unlocking CRM Growth: Max Holland’s Klaviyo Playbook cover

S1.Ep8 - Unlocking CRM Growth: Max Holland’s Klaviyo Playbook

Send a text [https://www.buzzsprout.com/twilio/text_messages/2489136/open_sms] Max Holland, Senior CRM Manager at Castore (and formerly at The Hut Group’s MyProtein), joins us on Klaviyo Geeks to talk bold lifecycle plays, retention strategy, and what it takes to actually move the needle in CRM.  From being one of the first brands to test Klaviyo’s new Omniverse features (WhatsApp, RCS, campaign builder) to prioritizing what matters most in a crowded roadmap, Max doesn’t hold back.  Expect real talk on loyalty, creative execution, CRM mistakes he’s learned from, and the bold experiments he’s running in 2025. 💬 Drop a comment below! 👉 Follow Bogdan on LinkedIn Here [https://www.linkedin.com/in/bogdan-mihalache-/] 👉 Follow Omar on LinkedIn Here [https://www.linkedin.com/in/klaviyo/] @klaviyogeeks klaviyogeeks.com https://www.youtube.com/@KlaviyoGeeks

30. sept. 202555 min
episode S1.Ep7 - The #1 Growth Metric in DTC (It’s NOT ROAS) cover

S1.Ep7 - The #1 Growth Metric in DTC (It’s NOT ROAS)

Send a text [https://www.buzzsprout.com/twilio/text_messages/2489136/open_sms] Most D2C brands chase ROAS and miss the real driver of growth: profitability. In this episode, Valentin Kuznetcov breaks down finance-led retention, margin clarity, and the frameworks 8-figure brands use to scale sustainably. And if you want to go deeper, Valentin just dropped his new book Beyond ROAS — a must-read playbook for founders and marketers who want to stop chasing vanity metrics and start building truly profitable brands. 👉  Get Valentin's book here: https://move-the-needle.circle.so/beyond-roas?utm_source=youtube&utm_campaign=klaviyogeeks 💬 Drop a comment below! 👉 Follow Bogdan on LinkedIn Here [https://www.linkedin.com/in/bogdan-mihalache-/] 👉 Follow Omar on LinkedIn Here [https://www.linkedin.com/in/klaviyo/] @klaviyogeeks klaviyogeeks.com https://www.youtube.com/@KlaviyoGeeks

16. sept. 202546 min