Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs

Talking about automation with your MSP team can feel overwhelming or even a little threatening. You know it will save time. You know it will boost profit. But the minute you bring it up, people assume it’s about replacing jobs or overhauling everything at once.   In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, shows MSP owners how to make automation a no brainer for you and your team.   Why avoiding automation is costing you time, money, and top talent Where to start automating (without a dev team or big budget) Simple wins you can implement today with tools you already use How to get your team excited about automation instead of resisting it If you’re stuck in busywork, dropping balls, or scaling slower than you want, this episode gives you the clarity and tools to change that. Learn how smart automation can free up your team, wow your clients, and grow your bottom line.     _____________________________________________________________   About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

Let’s be honest. Selling cybersecurity to small business clients can feel awkward. You know they need it. You know they’re vulnerable. But the minute you bring it up, they think you’re just trying to upsell them on some overpriced "maybe" service. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, breaks down how to change that. * Why clients don’t see the value of cybersecurity * How to talk about security without fear tactics * Real-world stories, practical messaging tips, and smart positioning * Ways to build trust with your clients while growing recurring revenue If you've ever felt uncomfortable bringing up security, this episode gives you the tools to make those conversations easier and more effective. Learn how to position cybersecurity as essential, not optional. ____________________________________________________ About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

If you’re an MSP owner who’s ever thought, “We need more leads, but I don’t have time to figure out what’s working,” this episode of Know Grow Scale is for you.   Host Laura Johns gets real about why most MSPs struggle with marketing—and how trying to DIY it, outsource it, or explain your business to someone who doesn’t “get” tech just leads to frustration and wasted time. Sound familiar?   In this episode, Laura introduces something brand new that she and her team at The Business Growers have been building behind the scenes: YourMSPMarketing.com. It’s a fully built-for-you, all-in-one marketing system made specifically for MSPs—no more guessing games, no more generic content, and no need to become your own marketer.   You’ll learn how it helps MSPs like you:   Launch a website that actually brings in leads Get found through local SEO and Google Business Automate follow-up and stay organized with a built-in CRM Collect and manage online reviews Post branded social media content—without lifting a finger And get expert marketing support every month Whether you’re a one-person shop doing it all or a small team tired of piecing together tools, this episode shows how Your MSP Marketing can finally give you a system that works—so you can grow without burning out.   Grab your coffee, hit play, and let’s talk about how to take the marketing load off your plate for good.   ________________________________________________________________ About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.

In this episode, Laura sits down with Mark Loveys, CEO of Datagate, to talk about something most MSPs don’t think about until it becomes a problem — billing. Mark shares how Datagate makes telecom billing easier by integrating directly with the tools MSPs already use. The goal is simple. Help MSPs bill everything in one place, under their own brand, and eliminate the back-office headaches that slow down growth. You’ll hear: * How Datagate got its start and found product-market fit early on * Why unifying billing helps MSPs grow faster and keep customers longer * What separates the MSPs who scale from the ones who stall * Real examples of how automating billing led to more revenue without more staff * Why AI and automation are changing the future of billing If you’re serious about growing your MSP, this episode will give you a new way to think about billing as a growth lever instead of just an admin task. Listen in for a practical, CEO-to-CEO conversation about solving real problems and scaling smart. ________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.

Welcome to another episode of The Know, Grow, Scale Podcast with your host, Laura Johns, founder and CEO of The Business Growers. Whether you're just getting started or scaling an established business, this episode brings you three practical, experience-driven tips that every entrepreneur needs in 2025. From defining what your business stands for to building the right team and finding your niche, these insights are rooted in real-world lessons that can help you avoid common pitfalls and accelerate your growth. In this episode, you’ll learn how to: * Define your core values and use them to guide decisions, shape culture, and stay focused when things get challenging * Build a strong team culture by empowering your people to operate in their genius zones and do their best work * Niche down so your business stands out, your messaging gets clearer, and you attract the right clients Whether you're wearing all the hats or starting to delegate, these tips will help you lead with clarity, build with purpose, and grow with confidence. Tune in, take notes, and walk away with actionable advice you can apply today. ____________________________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.