Lancashire Business Stories
Helen Dimmick on Building Ainsworth Jewellers into a Destination Store Through Expertise, Community and Charity Helen Dimmick, a jewellery specialist, gemologist, diamond grader and jewellery historian, shares her career path from volunteering and an office junior role at Phillips Auctioneers (now Bonhams) through Bentley & Skinner and Tiffany & Co. to owning four stores via a management buyout, then consulting and becoming interim CEO at the Company of Master Jewellers. During COVID she and her husband Phil Ainsworth partnered to grow Ainsworth Jewellers in Blackburn, a 156-year-old fifth-generation family business, and have more than quadrupled turnover by rebranding around family values, creating a welcoming in-store experience (museum, De Beers education exhibition, champagne bar), investing in staff qualifications, networking, events and outreach. They launched “Wendy’s Legacy” to repurpose jewellery and donate to hospice, plan a first-floor workshop hub with apprenticeships, and aim to reduce reliance on them by building the brand as a trusted legacy. 00:00 Meet Helen Dimick 00:49 Jewellery Career Origins 01:37 Auction House Apprenticeship 02:37 From Bond Street to Tiffany 03:14 Back North and First Business 03:55 What Gemologists Do 05:14 Trust and Expertise in Retail 05:58 Selling Up and Consulting Years 07:16 Covid Pivot and Charity Values 08:27 Ainsworth Jewelers Legacy 09:07 Taking Over the Family Firm 11:11 Quadrupling Turnover Strategy 11:51 Destination Store Experience 14:13 Networking and Community Support 15:47 Becoming a Destination Brand 16:02 Marketing and Events 16:27 Jewellery Stories and Meaning 17:04 Repurposing Old Gold 17:50 Industry Careers and Apprenticeships 19:28 Ten Lessons for Success 22:42 Advice for New Founders 23:40 Growth Plans and Outreach 24:53 Building a Legacy Workshop 26:42 Owner Wellbeing and Balance 28:44 Working with Phil 31:01 Learning and Recommendations 32:26 Where to Find Ainsworth LINKS Ainsworths Jewellers Website: https://ainsworthjewellers.com/ [https://ainsworthjewellers.com/] Inspired Couture Website: https://inspiredcouture.co.uk/ [https://inspiredcouture.co.uk/] Helen’s website: https://helendimmick.com/ [https://helendimmick.com/] Helen’s LinkedIn Profile: https://www.linkedin.com/in/helen-dimmick-3429b45/ [https://www.linkedin.com/in/helen-dimmick-3429b45/] Ainsworths LinkedIn Page: https://www.linkedin.com/company/ainsworth-jewellers/ [https://www.linkedin.com/company/ainsworth-jewellers/] ActionCOACH Bolton: https://business.actioncoach.co.uk/coaches/bolton [https://business.actioncoach.co.uk/coaches/bolton] ActionCOACH Bolton Events: https://business.actioncoach.co.uk/coaches-events-listing?id=15417591592 [https://business.actioncoach.co.uk/coaches-events-listing?id=15417591592] Paul’s LinkedIn Profile: https://www.linkedin.com/in/paul-limb/ [https://www.linkedin.com/in/paul-limb/]
14 episoder
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