Why LEGO® Bricks Stick

Conspiracies, Fans, and LEGO® Designers: Inside the Disappearance of the LEGO Goat

This is a story about a very particular LEGO creation, the people who designed, sculpted and mass produced it, the fans who came to love it, the designers who tried to bring it back, and the conspiracies that today swirl around its mysterious disappearance. For questions and comments, please write to bitsnbricks@lego.com.

Why LEGO® Bricks Stick

The original LEGO bricks didn’t stick together. How and why that changed offers deep insight into the very core of the now 90-year-old toymaker. For questions and comments, please write to bitsnbricks@lego.com.

Sustainability and the Everlasting LEGO® Brick

LEGO bricks can last generations. Here’s how the company makes sure they never land in a landfill and other ways its working on environmental sustainability. For questions and comments, please write to bitsnbricks@lego.com.

Creating beehives, stunning art, and a prosthetic limb with LEGO® toys

Chatting with the talented creators behind a LEGO brick-compatible prosthetic, amazing, often Afrofuturistic sculptures, and a working beehive made of LEGO bricks. For questions and comments, please write to bitsnbricks@lego.com.

Demogorgons, Frogs, and Car Parts: Inside the Creation of LEGO® Botanicals

The blossoming success of the LEGO Botanical Collection started years before they hit stores thanks to the popularity of two employee creations that took over the company’s offices. For questions and comments, please write to bitsnbricks@lego.com.