Let's Touch Base

EP 4: Music in the Corporate Arena: Positioning, Platforms & Power Moves

1 h 17 min · 1. aug. 2025
episode EP 4: Music in the Corporate Arena: Positioning, Platforms & Power Moves cover

Beskrivelse

As the lines between music, media, and brand continue to blur, artists today are required not only to create, but to curate, position, and partner. This conversation with Keneilwe Mohapi, Music Manager at Primedia and Bradley Williams, Brand Partnerships & Music Executive delves into the mechanics of music in formal and corporate contexts, asking what today’s creators can learn from radio, DSPs, music marketing, brand partnerships, and strategy. How do industry professionals influence what gets heard, seen, and spotlighted? And what does it mean for artists to present themselves in boardrooms as powerfully as they do in studios?

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episode Let's Touch Base EP 7: Beyond the Screen: How Music Finds Its Place in Film and TV cover

Let's Touch Base EP 7: Beyond the Screen: How Music Finds Its Place in Film and TV

This week’s Let’s Touch Base [https://www.instagram.com/p/DRPAkSlCCHh/] panel dives into the powerful intersection of film, TV and music. We’re joined by filmmaker Mbali Mashaba [https://www.instagram.com/mbali_thefilmmaker/], executive producer and head writer Sihle Mthembu [https://www.instagram.com/sihlemthembuza/], music publisher Andile Magwaza [https://www.instagram.com/thawinicreatives/], and legendary composer Mjakes Thebe [https://www.instagram.com/mjakes_the_producer/] to unpack what it really takes for artists to get their music synced. From building relationships with supervisors and understanding what producers listen for, to creating sync-ready songs and avoiding common missteps, the conversation equips musicians with the practical knowledge they need to break into on-screen opportunities and navigate one of the most valuable revenue streams in today’s industry. Follow Your Weekly Touch Up: Instagram [https://www.instagram.com/yourweeklytouchup/] TikTok [http://tiktok.com/@yourweeklytouchup/] Join our Community [http://bit.ly/YWTU_RSVP] Sibusiso Mlondolozi:   / sibusiso_mlondolozi   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbS1oUElwMHVjZ1h6ZzVPNF9pZThOMXFVdlhLUXxBQ3Jtc0tuTUFXb01UYlpHNTk3SGc1NExET19yM1FJNUczSTdKejB5YU42blAyLU1nT0k0MzBSVWJCSFJfd0VVdjdoTl9VaHJ3dnl5MDBrRU50cVZoYzdPMUpWYmlCM193Rmc1SXh5RUZoc1pJZkYwRkl0ZGxUTQ&q=https%3A%2F%2Fwww.instagram.com%2Fsibusiso_mlondolozi%2F&v=EqBqRgz9DHU]Lennox the Human:   / lennox.thehuman_   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2ZGcUhENDZLNkhTUTliRy10eVNQeUdvWjlXd3xBQ3Jtc0ttTFVCbnJpa05HcnVBWlNyRjMwdVRCcVJxdjY1ZldJaGt3VW1yT1pqcXljWUdndFE5MFVRekpxaXdOUzNfUldFaHBfMmItWWRtc0hKdDg0TWdrcmlJM05kNnFJc2h5N1V1cDBoS2ptZTBvajFiRGl2UQ&q=https%3A%2F%2Fwww.instagram.com%2Flennox.thehuman_%2F&v=EqBqRgz9DHU]

13. jan. 20261 h 21 min