#24 Bethany Bayless: How creating an authentic brand attracted her ideal customer

Mothers building businesses: Their real stories | Mother’s Day special

In this Mother’s Day Special, we highlight stories from past guests Emma Muntunga, Tanya Patterson, Christine Hodge, Terri Courser, Marty McDonald, and Bethany Bayless, who are building businesses while raising families. They share why they started and what continues to drive them forward. From choosing entrepreneurship to gain more time with their kids to building wealth, flexibility, and purpose, these women offer honest insights into what it really takes to balance motherhood and business ownership, and show us the richness that’s possible when they do. Listen to their full podcasts here: How to start a residential senior care home business  (Costs, licensing and what to expect) [https://youtu.be/DU5WW9bUqJY?si=sxQplQC_sLJTkGk1] https://youtu.be/DU5WW9bUqJY?si=sxQplQC_sLJTkGk1 [https://youtu.be/DU5WW9bUqJY?si=sxQplQC_sLJTkGk1]  Building a successful real estate business through referrals and word of mouth [https://youtu.be/OxNkATbjJN0?si=6ykFrBCf4VUe4w66] https://youtu.be/OxNkATbjJN0?si=6ykFrBCf4VUe4w66 [https://youtu.be/OxNkATbjJN0?si=6ykFrBCf4VUe4w66]  How creating an authentic brand attracted her ideal customer with Bethany Bayless https://youtu.be/rlzR9zSs3kI?si=WEjayekpcaxXsQcg [https://youtu.be/rlzR9zSs3kI?si=WEjayekpcaxXsQcg]  https://youtu.be/r8h8FitNJyA?si=AJHHpyzeLJab-Zuw [https://youtu.be/r8h8FitNJyA?si=AJHHpyzeLJab-Zuw]  Turning self-doubt into powerful action featuring Marty McDonald [https://youtu.be/lLvnNrwhhoE?si=D_iXRhhAASTj58Od] https://youtu.be/lLvnNrwhhoE?si=D_iXRhhAASTj58Od [https://youtu.be/lLvnNrwhhoE?si=D_iXRhhAASTj58Od]  Building your business to run without you featuring Christine Hodge [https://youtu.be/kgSUh7uUBec?si=iLGzJf4Wmd1sj2n5] https://youtu.be/kgSUh7uUBec?si=iLGzJf4Wmd1sj2n5 [https://youtu.be/kgSUh7uUBec?si=iLGzJf4Wmd1sj2n5]  Podcast Disclaimer: Nav Technologies, Inc. (“Nav”) makes no assurances or representations regarding the accuracy or sufficiency of the information included in this podcast. This podcast is for educational purposes only, and is not legal or financial advice. If you have questions, consult a trusted professional to help you make specific decisions about your business. The views, opinions, and statements expressed by the host and guests on this podcast are their own and do not necessarily reflect the views or opinions of Nav. Nav Technologies, Inc. (“Nav”) makes no assurances or representations regarding the accuracy or sufficiency of the information included in this podcast. This podcast is for educational purposes only, and is not legal or financial advice. If you have questions, consult a trusted professional to help you make specific decisions about your business. The views, opinions, and statements expressed by the host and guests on this podcast are their own and do not necessarily reflect the views or opinions of Nav. Follow us here: Instagram: https://www.instagram.com/navsmb/ [https://www.instagram.com/navsmb/] LinkedIn: https://www.linkedin.com/company/navsmb/ [https://www.linkedin.com/company/navsmb/] Facebook: https://www.facebook.com/navsmb [https://www.facebook.com/navsmb]

#26 How to start a residential senior care home business (Costs, licensing and what to expect)

In this episode, Emma Mutunga shares how she built a residential care home business from scratch with no prior experience, turning her own home into a safe and trusted space for elderly care. She breaks down the realities of starting in a highly regulated industry — from licensing and startup costs to hiring, finances, and getting her first client after six months. This conversation highlights the balance between compassion and profitability, and why understanding both is key to building a sustainable, purpose-driven business. Nav Technologies, Inc. (“Nav”) makes no assurances or representations regarding the accuracy or sufficiency of the information included in this podcast. This podcast is for educational purposes only, and is not legal or financial advice. If you have questions, consult a trusted professional to help you make specific decisions about your business. The views, opinions, and statements expressed by the host and guests on this podcast are their own and do not necessarily reflect the views or opinions of Nav. Follow us here: Instagram: https://www.instagram.com/navsmb/ [https://www.instagram.com/navsmb/] LinkedIn: https://www.linkedin.com/company/navsmb/ [https://www.linkedin.com/company/navsmb/] Facebook: https://www.facebook.com/navsmb [https://www.facebook.com/navsmb]

#25 Tanya Patterson: Building a successful real estate business through referrals and word of mouth

In this episode, Tanya Patterson, owner of Patterson Investments, shares how she transitioned from high tech into real estate and built a thriving business through referrals and word of mouth. She also breaks down different paths in real estate — from sales to property management — and explains how identifying your strengths can help you build a sustainable, profitable business. Disclosure: Nav Technologies, Inc. (“Nav”) makes no assurances or representations regarding the accuracy or sufficiency of the information included in this podcast. This podcast is for educational purposes only, and is not legal or financial advice. If you have questions, consult a trusted professional to help you make specific decisions about your business. The views, opinions, and statements expressed by the host and guests on this podcast are their own and do not necessarily reflect the views or opinions of Nav. Nav Technologies, Inc. (“Nav”) makes no assurances or representations regarding the accuracy or sufficiency of the information included in this podcast. This podcast is for educational purposes only, and is not legal or financial advice. If you have questions, consult a trusted professional to help you make specific decisions about your business. The views, opinions, and statements expressed by the host and guests on this podcast are their own and do not necessarily reflect the views or opinions of Nav. Follow us here: Instagram: https://www.instagram.com/navsmb/ [https://www.instagram.com/navsmb/] LinkedIn: https://www.linkedin.com/company/navsmb/ [https://www.linkedin.com/company/navsmb/] Facebook: https://www.facebook.com/navsmb [https://www.facebook.com/navsmb]

#24 Bethany Bayless: How creating an authentic brand attracted her ideal customer

Does building a brand ever feel elusive? Learn how to develop one that both reflects your passion and attracts and retains your target audience. In this episode, Bethany Bayless of Wildwind Lane [https://www.wildwindlane.com/] shares her journey of transforming her business through strategic branding and diversification.  Nav Technologies, Inc. (“Nav”) makes no assurances or representations regarding the accuracy or sufficiency of the information included in this podcast. This podcast is for educational purposes only, and is not legal or financial advice. If you have questions, consult a trusted professional to help you make specific decisions about your business. The views, opinions, and statements expressed by the host and guests on this podcast are their own and do not necessarily reflect the views or opinions of Nav. Follow us here: Instagram: https://www.instagram.com/navsmb/ [https://www.instagram.com/navsmb/] LinkedIn: https://www.linkedin.com/company/navsmb/ [https://www.linkedin.com/company/navsmb/] Facebook: https://www.facebook.com/navsmb [https://www.facebook.com/navsmb]

#23 Levi King: Using business credit to go from electric signs to Silicon Valley

In this episode, Nav’s CEO and co-founder Levi King shares his extensive small business experience, detailing how he built his first business from scratch and the critical role that business credit played in his success. He discusses the challenges he faced, including navigating business credit issues after acquiring a company with a poor credit history. Learn the importance of adapting to technological advancements and the evolving landscape of business credit. Nav Technologies, Inc. (“Nav”) makes no assurances or representations regarding the accuracy or sufficiency of the information included in this podcast. This podcast is for educational purposes only, and is not legal or financial advice. If you have questions, consult a trusted professional to help you make specific decisions about your business. The views, opinions, and statements expressed by the host and guests on this podcast are their own and do not necessarily reflect the views or opinions of Nav. Follow us here: Instagram: https://www.instagram.com/navsmb/ [https://www.instagram.com/navsmb/] LinkedIn: https://www.linkedin.com/company/navsmb/ [https://www.linkedin.com/company/navsmb/] Facebook: https://www.facebook.com/navsmb [https://www.facebook.com/navsmb]