Make Good Fashion: A Fashion Business Podcast

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources [https://www.makegoodfashion.com/free-fashion-resources] In this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for fashion brands. Zoila shares her journey from working in fashion in Peru to establishing a successful digital marketing agency in Miami. They discuss the importance of storytelling over salesy content, the impact of social media on brand growth, and practical tips for content creation. Whether you're an emerging fashion brand or looking to boost your social media presence, this episode is packed with actionable insights and advice. Discover effective ways to build a loyal community, the relevance of social media in today's market, and how to navigate starting a new business during challenging times. 00:00 Introduction to Make Good Fashion Podcast 00:19 Free Resources for Fashion Entrepreneurs 00:52 Challenges of Social Media Marketing 01:51 Interview with Zoila Castro: Background and Journey 03:42 Starting Nomad Agency During COVID 05:29 Marketing Strategies for Luxury and Lifestyle Brands 13:12 Importance of Social Media in 2025 15:35 Creating Engaging Content and Building Community 23:12 Effective Use of Influencers and UGC 28:22 High-Converting Content and Storytelling 36:40 Luxury Brands' Pricing Strategies 37:22 Expanding into Pet Products 40:41 Emerging Fashion Brands: Building a Community 41:20 Pre-Launch Campaigns and Content Strategy 42:01 Creating Consistent and Engaging Content 42:55 Leveraging Trends and Timeless Content 45:50 The Role of Social Media Platforms 59:55 The Importance of Email Marketing 01:03:15 Event Marketing and Collaborations 01:06:54 Conclusion and Contact Information ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies. 00:00 Introduction to Email Marketing 00:49 Meet Naomi Davis: Digital Marketing Expert 02:36 The Importance of Email Marketing 05:24 Getting Started with Email Marketing Platforms 13:35 Advanced Email Marketing Strategies 20:11 Personalization and Segmentation in Emails 24:38 Crafting Effective Email Subject Lines 27:36 The Golden Bachelor Clickbait 28:20 Balancing Mission and Sales in Emails 29:56 Content Pillars for Sustainable Brands 32:03 Effective Email Automations 35:26 Crafting a Welcome Series 37:24 Abandoned Cart Strategies 40:29 Email Cadence and Consistency 44:02 Re-engaging a Stale Email List 46:34 Growing Your Email List 50:50 The Role of SMS Marketing 54:01 Working with an Email Marketing Agency 55:55 Final Tips and Encouragement ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Get Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/calla [http://makegoodfashion.com/calla] In this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for budding footwear and fashion entrepreneurs alike, emphasizing the need for perseverance and thorough research. Jennifer’s insights promise to equip listeners with the knowledge and inspiration needed to start or grow their own niche brands. 00:00 Introduction and Host Welcome 00:20 Meet Jennifer Bailey: Founder of Calla Shoes 02:12 The Birth of Calla Shoes 05:46 Overcoming Challenges and Building a Business 06:57 Product Development and Community Building 08:58 Navigating Production and Scaling Up 18:31 Marketing Strategies and Customer Engagement 35:59 Hiring and Outsourcing for Growth 39:59 Building a Global Footwear Brand 40:20 Direct to Consumer vs. Wholesale 41:31 Challenges of Footwear Returns 43:19 Perfecting the Fit 44:30 Customer Service Excellence 50:37 Marketing Strategies and PR Success 01:05:10 Advice for Aspiring Entrepreneurs 01:12:53 Future Plans for Calla ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources [https://www.makegoodfashion.com/free-fashion-resources] In this episode, I’m catching you up on what’s been happening behind the scenes, personally and professionally. I’ve stepped into a new chapter that feels both exciting and deeply aligned. I’m sharing what this new adventure looks like, how it’s shaping my work, and what you can expect from the podcast moving forward. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess In this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a strong brand identity, and build social proof that resonates with buyers. We also share practical tips on leveraging media mentions and understanding your competitors to craft a compelling brand pitch. This step-by-step guide will help you stand out and connect with retail buyers, setting you up for success in the fashion industry. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.