Ep. 5 | Navigating AI Disruption in Business with Wes Towers

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In this conversation, Wes Towers, founder of Uplift 360, shares his journey of navigating the challenges posed by AI in the digital marketing landscape. He discusses the importance of embracing change, the significance of authenticity in content creation, and the need for businesses to build trust in an era of misinformation. Wes emphasizes the value of collaboration, the role of a strong brand voice, and the importance of maintaining a healthy work-life balance. He also reflects on his legacy as a mentor to his children and the lessons learned throughout his entrepreneurial journey. 💬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮’𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 ➺ Wes Towers is the founder of Uplift 360, a digital agency focused on the trades and construction sector. ➺ AI disruption posed significant challenges to Wes's business valuation, prompting a reevaluation of strategies. ➺ Reinventing business processes and collaborating with team members led to Uplift 360's most profitable year. ➺ Search Everywhere Optimization is the new approach to SEO, focusing on visibility across multiple platforms. ➺ Client success stories highlight the effectiveness of optimization strategies in generating significant contracts. ➺ Balancing ambition with self-care is crucial to avoid burnout in entrepreneurship. ➺ Authenticity in content creation is essential for building trust with audiences. ➺ The Brand Voice Operating System helps maintain a consistent brand identity in content. ➺ Wes emphasizes the importance of mentorship and guiding the next generation in business. ➺ Taking brave steps and embracing imperfection is key to achieving ambitious goals. 𝐌𝐞𝐞𝐭 𝐎𝐮𝐫 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐆𝐮𝐞𝐬𝐭: Wes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons. Connect with Wes: https://uplift360.com.au/ [https://uplift360.com.au/] Send us Fan Mail [https://www.buzzsprout.com/2512375/fan_mail/new] Support the show [https://www.buzzsprout.com/2512375/support] ♡ 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭 Hi! I’m Vic Moser — founder, creative entrepreneur, and project strategist who’s navigated pivots across biology, tech, finance, and now community building and content creation. I run a web design studio for creators and small business owners, and I co-founded a nonprofit that supports women and allies in tech. I created Make it Ambitious because ambition isn’t one-size-fits-all, and I want to spotlight stories that show us how powerful and personal ambition really is. ♡ Follow Vic: Instagram [https://go.shopmy.us/p-60933689] | YouTube [https://go.shopmy.us/p-60933925]| LinkedIn [https://go.shopmy.us/p-60934063] | TikTok [https://go.shopmy.us/p-60934155] ♡ Join the Make it Ambitious Squad [https://go.shopmy.us/p-60496927] ♡ Your accountabili-tea ☕ squad helping you to stop overthinking and finally get sh*t done. → New episodes launch every Thursday. Subscribe now on YouTube [https://go.shopmy.us/p-60935046], Spotify [https://go.shopmy.us/p-60934594], or Apple Podcasts [https://go.shopmy.us/p-60934864] to stay up-to-date with every episode. 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐡𝐨𝐰 Welcome to 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 — the podcast for bold thinkers, doers, and leaders who refuse to play small. Hosted by Vic Moser, this show uncovers t...

Ep. 7 | Building a Mission-Driven Franchise & Scaling Impact with Nichole Daher

She Just Wanted to Help Her Daughter… This Happened Next In this conversation, Nichole Daher shares how a deeply personal need—finding the right support for her stepdaughter led her to build Success On The Spectrum, the first autism treatment franchise of its kind. She opens up about the gaps she saw in the ABA therapy system, why most providers stop at age seven, and how she decided that “good enough” wasn’t enough for her child or for the thousands of families facing the same struggle. Nichole dives into what it really takes to scale a mission-driven business without compromising quality, from radical transparency (including cameras in every room) to building a franchise model rooted in values, not just profit. She shares the emotional reality of entrepreneurship—being underestimated, navigating loneliness at the top, and learning how to trust, delegate, and lead. The episode wraps with rapid-fire questions that reveal her mindset on fear, leadership, and what’s next for her growing impact. 💬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮’𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 ➺ Sometimes, the best businesses are built from solving your own problem first. ➺ Demand doesn’t lie—if people keep calling, you’re onto something. ➺ Transparency builds trust (and raises the standard for an entire industry). ➺ You can build something impactful and profitable at the same time. ➺ Scaling requires systems, not just passion—replication is everything. ➺ The right people matter more than anything—mission alignment is non-negotiable. ➺ Being underestimated can become your biggest advantage. ➺ Leadership means knowing when to let go—and when to step back in. ➺ Fear never goes away—you just learn how to move with it. ➺ If your model works once, document it, refine it, and scale it. 𝐌𝐞𝐞𝐭 𝐎𝐮𝐫 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐆𝐮𝐞𝐬𝐭: Nichole Daher is an entrepreneur, autism advocate, and founder of Success On The Spectrum, the first autism treatment franchise designed to provide high-quality ABA therapy for children up to age 18. What started as a solution for her own stepdaughter quickly revealed a nationwide gap in care—one that she turned into a rapidly scaling business now serving families across the U.S. Through her work, Nichole is not only helping children gain critical life skills but also empowering entrepreneurs to build purpose-driven businesses that create real impact in their communities. Her mission is simple: raise the standard of care, expand access, and build a future where every child has the support they deserve. Nichole's Website: https://sosfranchising.com/ Send us Fan Mail [https://www.buzzsprout.com/2512375/fan_mail/new] Support the show [https://www.buzzsprout.com/2512375/support] ♡ 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭 Hi! I’m Vic Moser — founder, creative entrepreneur, and project strategist who’s navigated pivots across biology, tech, finance, and now community building and content creation. I run a web design studio for creators and small business owners, and I co-founded a nonprofit that supports women and allies in tech. I created Make it Ambitious because ambition isn’t one-size-fits-all, and I want to spotlight stories that show us how powerful and personal ambition really is. ♡ Follow Vic: Instagram [https://go.shopmy.us/p-60933689] | YouTube [https://go.shopmy.us/p-60933925]| LinkedIn [https://go.shopmy.us/p-60934063] | TikTok [https://go.shopmy.us/p-60934155] ♡ Join the Make it Ambitious Squad [https://go.shopmy.us/p-60496927] ♡ Your accountabili-tea ☕ squad helping you to stop overthinking and finally get sh*t done. → New episodes launch every Thursday. Subscribe now on YouTube [https://go.shopmy.us/p-60935046], Spotify [https://go.shopmy.us/p-60934594], or Apple Podcasts [https://go.shopmy.us/p-60934864] to stay up-to-date with every episode. 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐡𝐨𝐰 Welcome to 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 — the podcast for bold thinkers, doers, and leaders who refuse to play small. Hosted by Vic Moser, this show uncovers t...

23. apr. 202653 min

Ep. 5 | Navigating AI Disruption in Business with Wes Towers

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