Marketing and Coffee - Podcasts with Lijo Ittoop

In this episode, Ankit Dhingra delves into the intricacies of modern marketing. From optimizing ROI through budget reallocation to the pivotal role of creative quality in audience engagement, listeners gain valuable strategies for success. Ankit highlights the transformative impact of AI in marketing analytics, offering insights into rapid testing and predictive modeling. Moreover, the evolution of Marketing Mix Modeling (MMM) into an always-on approach is explored, providing marketers with actionable insights in real-time. Discover how to navigate the complexities of marketing and harness valuable insights to drive growth and success. #MarketingInsights #AI #ROI #Creative #MMM

In this episode, watch as Rosa discusses the impact of PR on businesses! From copywriting to social media strategies, discover the crucial elements for business success. Learn how collaboration between agencies is key, and why consistency in brand voice is non-negotiable. Dive deep into the challenges of attributing success to PR efforts and gain valuable insights into the evolving landscape of digital marketing. Plus, get an exclusive sneak peek into the launch of a groundbreaking mentorship initiative! Don't miss out – watch now and revolutionize your approach to PR and marketing!

“This is the most underutilized marketing tool” Kunal and Lijo explore networking's use as a marketing tool and impact on business growth. Drawing from over a decade of experience, Kunal, an adept entrepreneur, shares invaluable insights. The fundamentals of marketing is building relationship through daily interactions, stressing the importance of prioritizing value addition over sales pitches to foster genuine relationships. Thats true for networking too. Whether you're a startup founder or seasoned leader, this conversation offers practical tips to use networking alongside digital, PR, branding to drive success. Tune in for actionable strategies leveraging networking as a marketing tool for personal and professional growth. #NetworkingTips #BusinessNetworking #Entrepreneurship #NetworkingStrategies #BusinessSuccess

Explore the art of engaging senses to leave a lasting mark on your audience. Join Sana & Lijo as she uncovers the profound effects of sensory marketing for brands and consumers alike, offering invaluable insights. Catch the entire episode now, available on YouTube and Spotify! #SensoryMarketing #BusinessInsights #ConsumerExperience

Welcome back to Marketing With Coffee! In this insightful episode, Lijo sits down with Vit Kodousek, the visionary mind behind Someli, a revolutionary social media automation tool. Vit shares his journey from being a globetrotting TV producer to the creation of Someli, designed to empower small business owners with a seamless social media presence. In the heart of Dubai for over 11 years, Vit delves into the inspiration behind Someli, narrating how the challenges of content creation led to the birth of this groundbreaking platform. Seamlessly blending AI technology with simplicity, Someli emerges as a game-changer for solopreneurs and small enterprises. Explore the marketing tech world with Vit as he emphasizes the importance of staying at the top of the game. Discover how Someli transcends traditional solutions, offering tailor-made content creation, allowing users to choose brand colors and designs effortlessly. Lijo dives deep into the core of Someli's mission, unraveling the challenges faced by entrepreneurs in content creation and engagement. Vit articulates the platform's essence, emphasizing its role in ensuring consistency, even for the busiest professionals. Learn how Someli's intuitive platform simplifies social media marketing, granting users the freedom to focus on their core business. Discover the genesis of Someli during the COVID times, as Vit discusses the platform's evolution from webinars to a full-fledged social media automation tool. Uncover Someli's potential to revolutionize the way content is created and shared. Join the conversation on the intersection of marketing and technology in the bustling Dubai landscape. Vit shares insights into Someli's target audience, emphasizing its appeal to those who seek an affordable alternative to traditional agencies. As the episode unfolds, Vit provides a glimpse into Someli's future, hinting at upcoming features and international expansion. Stay tuned to unravel the secrets of successful social media management with Someli – where simplicity meets innovation! Don't miss out on the next big thing in social media marketing – Someli is here to transform your online presence. Like, share, and subscribe to Marketing With Coffee for more engaging conversations with industry trailblazers!