How Creators Are Redefining Brand Safety

The World Cup’s Marketing Moment is Here

This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success.  00:00: Intro 02:30: The World cup brand at large   04:45: Global demographics and opportunities   08:30: Opportunities for creators  11:15: Unexpected brands getting in on the action 14:00: Benefits of US Women’s Soccer vs Men’s team 18:00: Local vs. international activations 22:40: What comes after the World Cup   For more upcoming Marketing Brew events: https://www.marketingbrew.com/events [https://www.marketingbrew.com/events] Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ [https://www.marketingbrew.com/] Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew [https://www.youtube.com/@MarketingBrew] Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ [https://www.instagram.com/marketingbrew/] LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ [https://www.linkedin.com/showcase/marketing-brew/] Have a question for us? Send us an email or voice note to mkbw@morningbrew.com [mkbw@morningbrew.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [http://megaphone.fm/adchoices] Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How Online Brands Are Creating Offline Impact

This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers.  00:00: Intro 00:40: Pinterest wants you to touch grass 04:00: How Pinterest wants to differentiate itself from other social media sites  06:20: Pulling off a phone-free experience at Coachella 10:45: Logging off and doing hobbies is cool now  13:50: What does community engagement look like  21:15: Building goodwill at in-person events  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events [https://www.marketingbrew.com/events] Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ [https://www.marketingbrew.com/] Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew [https://www.youtube.com/@MarketingBrew] Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ [https://www.instagram.com/marketingbrew/] LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ [https://www.linkedin.com/showcase/marketing-brew/] Have a question for us? Send us an email or voice note to mkbw@morningbrew.com [mkbw@morningbrew.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [http://megaphone.fm/adchoices] Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Who Are Upfronts Even For?

This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape?  00:00: Intro 00:55: Main takeaways from upfronts week 06:50: Emphasis on live events and execs  09:25: The presence of creators  13:30: What are they really selling at upfronts? 16:45: Who is paying attention to upfronts? 18:40: How do you break news at these events For more of our reporting:  https://www.marketingbrew.com/stories/upfronts-nbcuniversal-legacy-is-the-message [https://www.marketingbrew.com/stories/upfronts-nbcuniversal-legacy-is-the-message] https://www.marketingbrew.com/stories/at-upfronts-warner-bros-discovery-focuses-on-cultural-influence-over-showmanship [https://www.marketingbrew.com/stories/at-upfronts-warner-bros-discovery-focuses-on-cultural-influence-over-showmanship] https://www.marketingbrew.com/stories/televisaunivision-focuses-on-moving-hispanic-audiences-with-more-sports-streaming [https://www.marketingbrew.com/stories/televisaunivision-focuses-on-moving-hispanic-audiences-with-more-sports-streaming] https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront [https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront] For more upcoming Marketing Brew events: https://www.marketingbrew.com/events [https://www.marketingbrew.com/events] Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ [https://www.marketingbrew.com/] Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew [https://www.youtube.com/@MarketingBrew] Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ [https://www.instagram.com/marketingbrew/] LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ [https://www.linkedin.com/showcase/marketing-brew/] Have a question for us? Send us an email or voice note to mkbw@morningbrew.com [mkbw@morningbrew.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [http://megaphone.fm/adchoices] Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How Creators Are Redefining Brand Safety

Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators.  00:00: Intro, who are creators Grant and Ash, a Twink and a Redhead  03:25: Brand safety redefined in the creator era 05:45: Brands going unhinged online 09:00: Creators taking executive titles at brands 14:00: How unhinged is too unhinged  18:30: Risks of creators and brand safety   21:25: Are brands willing to go all in on the joke  24:45: Knowing your audience on different platforms For more upcoming Marketing Brew events: https://www.marketingbrew.com/events [https://www.marketingbrew.com/events] Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ [https://www.marketingbrew.com/] Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew [https://www.youtube.com/@MarketingBrew] Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ [https://www.instagram.com/marketingbrew/] LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ [https://www.linkedin.com/showcase/marketing-brew/] Have a question for us? Send us an email or voice note to mkbw@morningbrew.com [mkbw@morningbrew.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [http://megaphone.fm/adchoices] Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Devil Wears… Old Navy? Plus Big Tech Takes on the Met Gala

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from this week’s Met Gala too.  00:00: Intro  03:40: Brands in The Devil Wears Prada 2 09:42: Difference from the first movie with brand involvement 11:50: Can Vogue afford to not get involved  14:30: The state of luxury brands, partnerships with Old Navy and Walmart 19:45: Met gala thoughts This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising [https://www.paramount.com/advertising] Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb [https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb]  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events [https://www.marketingbrew.com/events] Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ [https://www.marketingbrew.com/] Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew [https://www.youtube.com/@MarketingBrew] Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ [https://www.instagram.com/marketingbrew/] LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ [https://www.linkedin.com/showcase/marketing-brew/] Have a question for us? Send us an email or voice note to mkbw@morningbrew.com [mkbw@morningbrew.com] Learn more about your ad choices. Visit megaphone.fm/adchoices [http://megaphone.fm/adchoices] Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]