97: Customer Re-Engagement: How To Activate Dormant Users

97: Customer Re-Engagement: How To Activate Dormant Users

You win a customer. You onboard them. They use your product for a while, at least. Then product usage slows. Logins become less frequent.  Eventually, they stop showing up altogether. Customer re-engagement sounds simple on paper, but bringing dormant SaaS or cloud-based users back takes more than another email campaign. In this episode, host Jenn Mancusi sits down with Sumeeta Kumar, who previously led growth product marketing at Atlassian, Hulu, and Twitter, to discuss what it takes to build an effective customer re-engagement strategy. Together, they explore how to build empathy for dormant users, create customer re-engagement programs that drive product adoption, and the unexpected habit Sumeeta says has made her a better marketer across the board. If you're responsible for customer re-engagement, retention, or lifecycle marketing at a SaaS company, this episode is worth your time. 🔗 Mentioned in this episode: * Sumeeta Seeks → https://www.sumeetaseeks.com/ [https://www.sumeetaseeks.com/] 👤 Connect with us: * Sumeeta → ⁠⁠⁠ [https://www.linkedin.com/in/sumeeta-kumar/]https://www.linkedin.com/in/sumeeta-kumar/ [https://www.linkedin.com/in/sumeeta-kumar/] * Jenn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠http://growgetter.io [http://growgetter.io]

96: How To Rank in AI Search: The Four Pillars of AEO

AI search is quickly becoming one of the most valuable sources of organic traffic available, with visitors converting up to six times better than those coming from unbranded SEO. Everyone wants to show up in AI-generated results. The challenge is knowing how. A few weeks ago, we sat down with Ann Smarty to walk through SEO, AEO, and GEO at a high level. This week, we're going deeper. In this episode, host Jenn Mancusi sits down with Guy Yalif, Chief Evangelist at Webflow, to break down how to rank in AI search. Join us as Guy walks through the four pillars of AEO (content, technical, authority, and measurement), and what putting this into practice looks like for a team that's just getting started. If you want to optimize for AI and want a clear path, this episode is the place to start. 🔗 Mentioned in this episode: * SEO vs AEO vs GEO with Ann Smarty → ⁠https://podcasts.apple.com/us/podcast/93-seo-vs-aeo-vs-geo-what-marketers-need-to-know-in-the-age-of-ai/id1694978118?i=1000770039660⁠ [https://podcasts.apple.com/us/podcast/93-seo-vs-aeo-vs-geo-what-marketers-need-to-know-in-the-age-of-ai/id1694978118?i=1000770039660] 👤 Connect with us: * Guy → ⁠⁠https://www.linkedin.com/in/gyalif [linkedin.com/in/taylorcorrado] * Jenn → ⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠⁠http://growgetter.io [http://growgetter.io]

95: Customer Advocacy: How To Turn Customers Into a Growth Lever

Most B2B companies are spending thousands to find their next customer. Meanwhile, their last ten customers would happily make that introduction for free. But nobody asked. In this episode, Jenn Mancusi sits down with Nick Salvatoriello, Senior Manager of Brand, Marketing, and Partnerships at Growth, to explore how customer advocacy becomes a repeatable growth engine. Nick shares how to turn happy customers into active advocates, build a program that scales beyond testimonials, and create a path from simple reviews to case studies, referrals, and more. If your customers love what you do but you're not systematically turning that goodwill into growth, this episode is for you. 🔗 Mentioned in this episode: * SEO vs AEO vs GEO with Ann Smarty → https://podcasts.apple.com/us/podcast/93-seo-vs-aeo-vs-geo-what-marketers-need-to-know-in-the-age-of-ai/id1694978118?i=1000770039660 [https://podcasts.apple.com/us/podcast/93-seo-vs-aeo-vs-geo-what-marketers-need-to-know-in-the-age-of-ai/id1694978118?i=1000770039660] 👤 Connect with us: * Nick → ⁠https://www.linkedin.com/in/nicksal [linkedin.com/in/taylorcorrado] * Jenn → ⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠http://growgetter.io [http://growgetter.io]

94: The State of Marketing in 2026: Why Taste Matters More Than Ever

HubSpot just released its 2026 State of Marketing Report, surveying 1,505 marketers across North America, Europe, Asia, and Australia. Their core finding? In the age of AI, brand POV and good taste matter more than ever. On this episode, host Jenn Mancusi sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to walk through the 2026 State of Marketing Report. Kyle breaks down how AI is changing how marketers work, why brand POV and good taste are becoming a real differentiator, and why closing the personalization gap is one of the biggest opportunities teams are leaving on the table. If you're trying to figure out where to focus your marketing in 2026, this episode gives you a clear starting point. 🔗 Mentioned in this episode: * State of Marketing Report → ⁠ [https://www.hubspot.com/state-of-marketing]https://www.hubspot.com/state-of-marketing [https://www.hubspot.com/state-of-marketing] 👤 Connect with us: * Kyle → ⁠⁠⁠ [https://www.linkedin.com/in/annsmarty]⁠https://www.linkedin.com/in/kyledenhoff [https://www.linkedin.com/in/kyledenhoff] * Jenn → ⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠⁠http://growgetter.io [http://growgetter.io]

93: SEO vs. AEO vs. GEO: What Marketers Need to Know in the Age of AI

Everyone in marketing is throwing around new acronyms: AEO, GEO, AIO, LLMO. And every "SEO is dead" headline makes it feel like the rules of search changed overnight. But what if the new acronyms aren't actually new strategies? On this episode, host Jenn Mancusi sits down with Ann Smarty, a 20+ year SEO veteran and co-founder of Smarty Marketing, to break down what AEO and GEO actually mean, and why she believes SEO is still the foundation underneath all of it. Ann walks through how Google AI Overviews and tools like ChatGPT and Perplexity are reshaping search behavior, what to do when 60% of searches now end without a click, and how to optimize your content so it gets cited inside AI-generated answers. If you're tired of all the acronyms and just want to know what works in search right now, this episode gives you the playbook. 🔗 Mentioned in this episode: * SEO & AI Newsletter → https://www.annsmarty.com/ [https://www.annsmarty.com/] 👤 Connect with us: * Ann → ⁠ [https://www.linkedin.com/in/annsmarty]https://www.linkedin.com/in/annsmarty [https://www.linkedin.com/in/annsmarty] * Jenn → ⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠http://growgetter.io [http://growgetter.io]