Marketing For Your Boring Business

Your business is boring but that doesn’t mean your copy or ads have to be! When you can use humor, you can get people to pay attention. And when you can get people to pay attention, you can get them to buy. Today we are talking with Daniel Harmon, co-owner of Harmon Brothers advertising agency. Harmon Brothers videos have racked up over 1.2 billion views and helped produce over $300 million in direct-tracked sales for businesses like Squatty Potty, Chatbooks, Poo~Pourri and Purple!

One of my business besties recently told me something that aligns perfectly with today’s episode. She said “Every problem is a people problem.” - Seriously, this is SO right! Need more clients? That’s a people problem. Overwhelmed with your workload? That is a lack of people problem. Too busy working in your business vs working on your business? I am chatting with Ryan Naylor from Viva HR about how your are hurting your business and your marketing by not having your dream team in place.

There are some moments in life that change the course of your life. I am proud to say I have had some truly amazing ones: Marrying my husband, having my children, starting my business, speaking on stage for the first time. But one of my biggest failures happened because of a tweet. That tweet changed the course of my life forever.

Let’s be real, we ALL have that Facebook Friend (or three) that is in the network marketing game that just annoys the crap out of you - I have been looking for someone who does network marketing RIGHT for at least a year and I finally found in the most unlikely of places. Kristen LaValley will be breaking down for us the do’s and don’ts of network marketing AND what your boring business can learn from good network marketing.

Are you ready for some insider information? I went to the NAB Show in Vegas (National Association of Broadcasters international event) and had my mind blown! There were so many amazing tools, resources, and cameras, but I have THREE major takeaways for your business that you NEED to know about.