Marketing Guides for Small Businesses

Welcome to another value-packed episode of the Marketing Guides For Small Business Podcast! This week, Ian Cantle of Outsourced Marketing Inc. and the panel are joined by Skip Adams, a successful Albuquerque-based realtor who’s made waves with his unique approach to digital marketing, branding, and lead generation. If you've ever wondered how a small business can truly leverage YouTube, podcasts, AI, and testimonials to stand out and grow, this is a must-listen. Table of Contents: 1. Skip Adams’ Journey: From professional baseball to top relocation specialist in Albuquerque real estate. 2. Finding Your Niche & Building a Brand: Why Skip doubled down on relocation and how “the riches are in the niches”. 3. YouTube Deep Dive: Strategy, learning curve, and why video marketing is Skip’s top lead generator. 4. Content Creation Secrets: How Skip reverse-engineers YouTube topics using keyword research tools, and creates evergreen, trust-building content. 5. Turning Viewers Into Clients: Lead capture techniques, try-before-you-buy offers, and the magic of inbound calls. 6. The Power of Testimonials: How Skip collects and uses video reviews to build credibility—without being salesy. 7. Podcasting & TV: Behind the scenes of running UABQ, a local show, and its role in community connection. 8. AI in Marketing: Real-world ways Skip and the hosts leverage AI for content, research, image editing, and productivity. 9. SEO & Repurposing Content: Actionable advice for supercharging your website with blog posts, structure tips, and how to avoid common pitfalls. 10. Scaling & Delegating Marketing: When to outsource, the value of your time, and how to stay focused on what you love. What You’ll Gain From This Episode: * Real-World Video Marketing Tactics: Learn how Skip grew his business (and reputation) using YouTube—plus the steps to make your videos effective, even as a beginner. * Secrets to Content That Converts: Discover how to research trending topics your audience actually wants, so you’re always answering their pain points. * Lead Generation That Works: Get Skip’s proven framework for turning content viewers into leads and loyal customers, including downloadable guides and clear calls-to-action. * Building Trust at Scale: See why authentic testimonials (especially on video) are game changers, and how to get them. * AI Tools & Productivity Hacks: Hear how small businesses use the latest AI tools to multiply output, repurpose content, and support marketing without breaking the bank. * SEO Strategies for Non-Techies: Action steps for getting found on Google—plus critical website tweaks every business should know. * Delegating Without Losing Your Voice: When to bring in help, how to vet marketing partners, and making your content go further. * Insider Perspective: You’ll get both the guest’s and hosts’ candid thoughts on the real challenges—and solutions—in small business marketing today. Ready to Build Momentum in Your Marketing? Listen now to hear expert insights, candid tips, and actionable strategies you can use—whether you’re a small business owner, marketer, or real estate pro. Don’t forget to: * Subscribe & Rate: So you never miss an episode! * Share: Found this helpful? Pass it along to your network—friends, peers, even your pets! * Tell Us What You Need: Have a topic or guest you’d like to hear? Drop us a line and let us know. Let’s keep building your marketing success—one smart strategy at a time! Remember to Keep Calm and Market On!

How to Think Bigger, Market Smarter, and Grow Faster — with Guy Kawasaki What does it take to thrive in business today, especially when change is the only constant? In this compelling episode of the Marketing Guides For Small Business Podcast, we welcome none other than Guy Kawasaki—legendary evangelist, author, podcaster, and the chief evangelist at Canva. Join hosts Jeff Stec, Ken Tucker, and Paul Barthel for a lively, no-nonsense conversation with Guy about entrepreneurship, technology, sales, AI, and the real secrets behind remarkable marketing. Whether you’re a founder navigating your own nonlinear path, a marketer ready to learn the art of true evangelism, or a small business eager to stand out in a crowded marketplace, this episode is packed with insights you won’t want to miss. Table of Contents 1. Guy Kawasaki’s Unconventional Journey 2. From Honolulu roots to Silicon Valley legend: Embracing career twists and the power of passion over “the linear path.” 3. Make or Sell: Why Sales Are Every Entrepreneur’s Job 4. The make-or-sell philosophy and why sales skills trump all in small business. 5. AI for Small Business—Threat or Opportunity? 6. How AI is the best free tool and equalizer for small business, plus practical ways to tap into its power. 7. Lessons from a Remarkable Career 8. Top business (and life) rules Guy lives by, including why you should never ask others to do what you wouldn’t. 9. Standing Out in a Crowded Market—Real Differentiation 10. Guy’s actionable two-by-two matrix for defining and communicating your unique value. 11. The Power (and Pitfalls) of Storytelling 12. How stories trump facts, and why your origin story matters more than you think. 13. Rethinking Social Media for Small Business 14. Should you even be on Instagram? Why reviews may be more valuable than likes. 15. Evangelism for Every Business Owner 16. The essence of true evangelism and how even small business owners can become their own best advocates. 17. Customer Delight, Loyalty, & Future-Proofing Your Business 18. Practical approaches to building customer loyalty, especially with limited budgets. 19. Guy Kawasaki’s Final Tips and Lightning-Round Insights 20. Guerrilla uses of ChatGPT, adapting to rapid change, and resources for going deeper. Benefits – What You’ll Hear (and Take Away): * Game-Changing Perspective: Real-world, not textbook, advice on adapting to change and thriving without a perfect plan. * Actionable Sales Wisdom: Practical, candid tips for leveling up your sales skills no matter your role. * Step-by-Step Differentiation Framework: A memorable matrix to pinpoint what sets you apart and attract the right customers (without a race to the bottom on price). * AI Demystified: Simple, actionable ways to use free AI tools like ChatGPT to outpace competitors—no tech degree needed. * Evangelism That Works: How to inspire passionate word-of-mouth and create advocates for your brand—no matter your company size. * Customer Experience Hacks: Small but mighty ways to turn happy customers into a marketing engine (even with a shoestring budget). * Storytelling Secrets: Why stories are your marketing superpower, with practical dos and don’ts from Guy’s own playbook. * A Modern Take on Social Media: Honest talk about what’s really working for small businesses right now. * Ready-to-Use Resources: Direct links to Guy’s best tools (including his own AI-powered knowledge base) to keep leveling up after you listen. Call to Action Loved this episode? Don’t forget to subscribe for more honest, actionable marketing insights every week. If you found value in our conversation with Guy Kawasaki, please share this episode with fellow small business owners and entrepreneurs who need a boost. For in-depth show notes and bonus resources, visit our website—and be sure to check out Guy’s own podcast, “Remarkable People,” and his brand-new KawasakiGPT for even more wisdom. Until next time—keep pushing boundaries, finding your unique edge, and keep calm and market on! #smallbusinessmarketing #guykawasaki

In this episode, the Marketing Guides team answers the top marketing FAQs we hear from small business owners every week. From lead generation to budget planning, social media to SEO, this episode is your go-to guide for getting clarity on the marketing questions that matter most. 📚 Here’s What You’ll Learn: * The best ways to generate more leads for your business * How to know if your marketing efforts are actually working * Which marketing channels are best suited for your unique business * How much you should be budgeting for marketing in 2025 * Why SEO and local search are still critical for your success * The truth about social media—where you need to be (and where you don’t) * Simple tactics to increase website conversions 🎯 Benefits to You: * Gain clarity and confidence in your marketing decisions * Avoid common pitfalls that waste time and money * Learn how to track your marketing ROI more effectively * Get actionable tips that you can implement right away * Understand which marketing efforts bring the biggest returns 00:00:00.000 Introduction and welcome   00:01:20.000 What are the most common marketing questions small business owners ask?   00:06:45.000 How can I generate more leads effectively?   00:13:30.000 How do I measure if my marketing is working?   00:20:10.000 Which marketing channels work best for small businesses?   00:27:25.000 How much should I be budgeting for marketing?   00:33:40.000 Why is SEO important, and how do I improve it?   00:40:15.000 Is social media worth the effort for my business?   00:46:50.000 Tips for improving website conversions   00:52:30.000 Wrap-up and key takeaways 📢 How To Get The Help You Need: Did this episode answer one of your burning marketing questions? Then please subscribe, leave us a review, and share this episode with a fellow business owner who could use some marketing clarity! Need expert help turning your marketing questions into business growth? Visit our websites for personalized marketing guidance: 🔗 Changescape Web: changescapeweb.com [https://changescapeweb.com] 🔗 Tylerica Marketing Systems: tylericasystems.com [https://tylericasystems.com] 🔗 Outsourced Marketing Inc.: outsourcedmarketing.ca [https://www.outsourcedmarketing.ca] 🔗 Dental Marketing Heroes: dentalmarketingheroes.com [https://dentalmarketingheroes.com]

In this insightful episode, guest expert Erin Perkins joins the Marketing Guides to explore how small businesses can attract more customers by making their marketing more accessible. From website design to email structure and social media content, Erin walks us through practical strategies that make a difference—and increase customer loyalty and visibility at the same time. 📚 Here’s What You’ll Learn: * What marketing accessibility really means (and why it’s more than compliance) * Common accessibility mistakes businesses make—without realizing it * How to improve your website and social content for people with disabilities * The business case: how accessibility can expand your reach and revenue * Why accessibility benefits all your customers, not just those with disabilities * Tools and tips to start improving your marketing today 🎯 Benefits to You: * Make your business more inclusive—and legally protected * Attract and retain more loyal customers * Improve SEO, readability, and user experience for everyone * Build a stronger brand image and reputation * Tap into an underserved market with major spending power 00:00:01 Introduction and welcome to Erin Perkins   00:01:30 What is accessible marketing and why does it matter?   00:07:50 Real-world examples of inaccessible marketing   00:12:15 How to assess and improve your website’s accessibility   00:17:30 Why accessible content performs better with everyone   00:22:00 Social media accessibility: tips and tools   00:26:45 The ROI of accessibility: customer loyalty and search ranking   00:31:10 What to prioritize if you're just getting started   00:36:00 Accessibility as a core brand value   00:41:45 Wrap-up and Erin’s final thoughts   📢 Get the help you need: If you found this episode valuable, please subscribe, leave a review, and share it with a fellow business owner or marketer. Let’s build a more inclusive marketing world—together. Need expert help making your marketing more effective and accessible? Visit our websites: 🔗 Changescape Web: changescapeweb.com [https://changescapeweb.com] 🔗 Tylerica Marketing Systems: tylericasystems.com [https://tylericasystems.com] 🔗 Outsourced Marketing Inc.: outsourcedmarketing.ca [https://outsourcedmarketing.ca] 🔗 Dental Marketing Heroes: dentalmarketingheroes.com [https://dentalmarketingheroes.com]

🎙️ Episode Description: Why Frequently Asked Questions Are a Goldmine for Your Business This week on the Marketing Guides For Small Business Podcast, Ken Tucker, Jeff Stec, and Paul Barthel dig deep into one of the most overlooked marketing assets for small businesses: Frequently Asked Questions (FAQs)! Discover why FAQs—and the lesser-known Should-Ask Questions (SAQs)—aren’t just for your website, but are a powerful engine for search ranking, AI training, content marketing, lead nurturing, and closing more sales. Whether you want to boost your website's authority, streamline your sales process, or make your customer support smarter with AI, this episode shows you how tapping into the power of FAQs can create BIG value for your business. 📚 Table of Contents * Why Should Every Business Have FAQs on Their Website? * How FAQs Drive SEO and Local Search Ranking * FAQs & AI: Training Chatbots and Voice Assistants * Beyond the Website: Using FAQs In Social Media, Email, Ads & More * Should-Ask Questions: The Secret Weapon for Sales and Differentiation * Where to Place FAQs: Dedicated Pages vs Service Pages * FAQs as a Foundation for Your Content Strategy * Turning FAQs Into Videos, Blogs, Social Posts, and Lead Magnets * How FAQs Warm Up Cold Leads and Boost Conversions * Expert Q&A and Real-World Examples 🎯 Benefits of Listening to This Episode * Unlock practical ways to save time and build credibility by answering prospects’ questions before they even call you * Find out how FAQs can help you rank higher on Google, get featured in voice search, and win more qualified leads * Learn how to turn FAQs & SAQs into sales-driving assets—from ads to nurture emails, blog posts, YouTube videos, and more * Discover how AI chatbots, voice assistants, and automations can sell and support customers 24/7 with your FAQ content * Get actionable tips on structuring, placing, and expanding your FAQ content for maximum business growth * Hear real-life success stories and expert advice to set your small business apart—even if your competitors already use AI 🕒 Episode Outline * Introduction & Welcome: Meet your hosts and today’s focus—FAQs as a goldmine! * Why FAQs Belong on Every Website (and Not Just One Page) * SEO Power: How FAQs Increase Dwell Time, Long-Tail Ranking, and Featured Snippets * Training Your AI: FAQ Content for Smarter Chatbots & Voice * Content Strategy: Use FAQs to Seed Your Blog, Nurture Campaigns, Videos, and Reels * Should-Ask Questions: Stand Out, Pre-Qualify, and Overcome Objections * Multi-Channel FAQ Leverage: Google Business, Social, Ads, and Nurture Sequences * Expert Roundtable: Where to Place, How to Expand, and What to Avoid with FAQs * Action Steps to Make FAQs Your Customer Magnet * Final Takeaways & Your Marketing Guides’ Call to Action 🔗 Need expert help turning your marketing questions into business growth? Visit our websites for personalized marketing guidance: * Ian Cantle of Outsourced Marketing Inc. [https://outsourcedmarketing.ca] * Ken Tucker - Changescape Web [https://changescapeweb.com] * Jeff Stec - Tylerica Marketing Systems [https://tylericasystems.com] * Dental Marketing Heroes [https://dentalmarketingheroes.com] 📢 How To Get The Help You Need: Did you uncover a new strategy, or get inspired to revamp your own FAQ section? Subscribe right now and share this episode with a business owner ready to level up! 👍 Leave us a review, share your favorite takeaway, or let us know what topics you want covered next. Connect with the Marketing Guides for more actionable advice at the links above and keep your business growing! ✨ Don’t just answer questions—turn them into your greatest marketing goldmine!