Marketing Monk
Red Bull gave you wings and a $13M lawsuit. See the marketing mistakes behind 43% market share, a cola recall, and Monster's quiet rise to 39%.
Vær den første til at kommentere
Tilmeld dig nu og bliv en del af Marketing Monk-fællesskabet!
Derefter 99 kr. / måned · Opsig når som helst.
301 episoder
Marketing Mistakes Made by Red Bull
LG's Reinvention Marketing Strategy
LG went from Korea's first radio to a $6.5B brand. Here's how OLED dominance, a smart TV ad platform, and appliance subscriptions built their marketing strategy.
Doritos Fan-First Marketing Strategy
Here's how Doritos built a $6B brand, from consumer-made Super Bowl ads and the Doritos Locos Taco to flavour drops, gaming, and a year-round creator platform.
Small World Machines Campaign by Coca-Cola
Coca-Cola set up vending machines in India and Pakistan, enabled live interaction, guided shared tasks, captured real moments, and turned them into global content.
Hot Wheels System-Driven Marketing Strategy
Hot Wheels grew by making faster cars, owning speed, low pricing, building a track ecosystem, using car licenses, creating collectibles, and hosting events. Here's how
Kommentarer
0Vær den første til at kommentere
Tilmeld dig nu og bliv en del af Marketing Monk-fællesskabet!