Marketing Stories: The Story of a Purpose Brand

The STAR in your Storytelling

Storytelling is an old art that has now become very famous. Do you know that even storytelling follows a pattern and you MUST have S.T.A.R in your storytelling. Listen in to know more

Teamwork is Doing Your Work

Teamwork often means each member helping each other to reach a goal. But does that work always?

Marketing Stories - Formula To Calculate Opportunity

Often we have more than one opportunity to grab. How to decide on the best one? Can it be worked out using a formula? A real life story about a fish seller and a related lesson from an old HBR article

Marketing Stories- Micro Moments

Micro Moments are those small, mostly unnoticed behaviours that a customer shows before he/she finally buys a product. Does this concept work in pharma? It does. Listen to a real life story that proves it

Marketing Stories: The Story of a Purpose Brand

Why do some brands do not click despite the best marketing efforts. It may be because the marketers focus more on the customer and less about defining and fulfilling the PURPOSE, that the brand would serve for the customer. A real life story and a great marketing lesson from it.