Marketing x Analytics

This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! [http://www.searchmaster.app/] Watch this episode on YouTube! [https://youtu.be/9BkxVNUUv30] Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashidi, co-founder of data enablement company SeedX [https://www.linkedin.com/in/justin-rashidi/]. They discuss SeedX's approach to addressing business development issues, focusing on understanding KPIs, causal impact analysis, multi-touch attribution, and marketing mix modeling. Justin elaborates on running various statistical analyses, including click-based tracking, holdout tests, and LTV modeling. The conversation also explores optimizing ad spend and forecasting, emphasizing the importance of data-driven decision-making and the challenges of aligning metrics with business goals. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/] Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109] All view are our own.

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! [http://www.searchmaster.app/] Watch this episode on YouTube! [https://youtu.be/uBCJmmjc030] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Justin Abrams, CEO and founder of Aryo Consulting Group [https://www.linkedin.com/in/justin-abrams-aryo-consulting/], a Boston-based consultancy. Justin discusses Aryo's approach to integrating strategy, marketing, and technology to help small businesses grow, comparing his firm to a 'McKinsey for small business.' They also delve into the challenges with Return on Ad Spend (ROAS), the impact of AI on various industries, and the future of software development and digital marketing, highlighting opportunities for entrepreneurs and local communities. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! [http://www.searchmaster.app] Watch this episode on YouTube! [https://youtu.be/UWFnFBPxf1A] In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com [https://www.linkedin.com/in/plese/], about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/l0Ww1hDyzcg] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group [https://www.linkedin.com/in/jeffsauer/], about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com and Data-Driven U, focusing on the shift towards AI-first business models and the future of marketing measurement. They also delve into the challenges of measuring top-of-funnel campaigns and the impact of privacy regulations on tracking and analytics. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/F25kM-bsswQ] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization [https://www.linkedin.com/in/codycjensen/]. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, and eventually creating Search Bloom to maintain integrity in digital marketing practices. They discuss strategies for optimizing SEO for search engines and LLMs, the importance of analytics, and navigating changes in PPC campaigns. Cody also shares impactful client success stories and future developments in the field. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.