How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search

How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search

How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search Ash interviews a small business PR coach Gloria Chao about how AI tools like ChatGPT and Perplexity are changing discovery and purchasing, with AI search taking traffic from traditional platforms and enabling in-app checkout via integrations with Shopify, Etsy, PayPal, Amazon, and Walmart. Gloria argues that AI recommends brands based on third-party trust signals especially earned media such as gift guides, magazines, podcasts, and product reviews rather than popularity or ad spend, making PR crucial for being "chosen," not just seen. She explains that Perplexity can quickly scrape real-time trends, generate timely pitch angles, and even suggest outlets to contact, helping founders DIY PR without agencies. Examples include founders gaining many features, a Today Show mention boosting AI visibility, and podcast appearances driving Gloria's own rankings. She offers a free AI masterclass and an Instagram DM freebie. www.instagram.com/gloriachoupr [http://www.instagram.com/gloriachoupr] https://www.gloriachoupr.com/masterclass [https://www.gloriachoupr.com/masterclass] 00:00 AI Search Wake Up Call 02:24 Meet Gloria Chao 04:23 Why AI Changes Buying 06:56 PR Trust Signals Win 09:34 PR Over Social Proof 12:05 Seasonal Pitch Angles 17:27 Perplexity PR Workflow 20:21 Finding Journalists DIY 23:52 GEO And The Future 27:06 Wrap Up And Resources

A Deep Dive into Manus: Meta's Powerful New AI Tool

Testing Manus: Meta's AI Tool for Ad Reports, Strategy, and Content Creation The speaker explains Manus, an AI tool acquired by Meta that appears inside Meta ad accounts and is designed to execute tasks, not just answer questions. After testing it for weeks, they describe frustrations with its credit-based pricing (free 500 credits; $20/month with 4,000 monthly credits, easily depleted; $40/month offers 8,000) and tasks stopping when credits run out. They share uses including auditing an Instagram account to generate a 30-day content plan, creating and editing branded carousel creatives, and building a branded quiz/app with landing pages and PDFs via Manus agents and integrations (including Ivory and Telegram). They also detail integrating Manus with Meta Ads to analyze account performance, generate strategy, campaign setups, creative angles, CPL targets, and downloadable reports/presentations, and note an opportunity to join a Meta feedback call in exchange for one month of pro access. Receive 500 worth of credits using my referral link [https://manus.im/invitation/LB95WKZLIBYJR6] 00:00 What Is Manus 02:51 Pricing And Credits 04:48 Social Strategy And Creatives 06:35 Building A Quiz App 10:14 Projects And Integrations 10:57 Meta Ads Strategy Insights 15:27 Automated Reporting For Agencies 17:33 Telegram Automation And Limits 18:10 Meta Feedback Call Opportunity 19:49 Wrap Up And Next Steps

ChatGPT Is Launching Ads: What This Means for Businesses

In this episode, host Ashley Boston breaks down OpenAI's recent announcement that ChatGPT is beginning to test ads in the US - and why this could be a major shift for advertisers and business owners. Ashley explores how ChatGPT's move into advertising mirrors the early evolution of platforms like Google, Facebook, and TikTok, and why this moment could represent a powerful first-mover opportunity. She dives into what makes ChatGPT ads different, including high user intent, contextual targeting, and conversational interactivity, and why this format could change how people discover brands online. The episode also covers what businesses should be doing now to prepare — from optimising websites and SEO for AI-driven discovery, to understanding how this new ad platform may fit alongside existing channels like Meta ads. Ashley also shares insights from Smart Marketer, and touches on other emerging ad platforms such as AppLovin, highlighting the broader shift happening across digital advertising. If you're a business owner, marketer, or advertiser, this episode will help you understand what's coming - and how to get ahead of it. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Join waitlist The Conversion Club [https://ashleybostonhq.com/theconversionclub] Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/ [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

2026 Pathway: Focusing on Intentions and Growth

In the first episode of 2026, our host kicks off the year by reflecting on a recent break, during which time they dealt with family health issues and took a much-needed pause from work. They share updates on Abi's health and the challenges and improvements in their daily routine. As they transition back to work, the host discusses their intentions for the year, emphasising self-care and prioritising personal hobbies. Business-wise, the focus is on intentional planning and simplifying efforts. Key strategies include shifting away from Facebook groups, leveraging email marketing, and nurturing relationships through ManyChat. The episode also highlights the importance of repeatable launches, nurturing email lists, and creating easily flowing content, all while avoiding complicated funnels and over-reliance on social media for growth. The host concludes with an invitation for listeners to suggest topics for future episodes, ensuring the content remains relevant and engaging. * Welcome to 2026: A Fresh Start * Abi's Surgery and Recovery * Reflecting on the Past Year * Setting Intentions for 2026 * Focusing on Personal Well-being * Business Goals and Strategies * What's In and Out for 2026 * New Platforms and Tools * Community Engagement and Content Creation If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Join waitlist The Conversion Club [https://ashleybostonhq.com/theconversionclub] Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/ [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Low-Tox, Size-Inclusive & Wildly Brave: The Story Behind Wild Body

In today's episode, I'm joined by Jade, founder of Wild Body – a low-tox, size-inclusive activewear brand born from one of the most terrifying seasons of her life. At just 33, a non-drinker, non-smoker and mum of four who was at CrossFit 5–6 times a week, Jade was unexpectedly diagnosed with kidney cancer after a "routine" blood test ahead of trying for baby number five. What followed was major surgery, the removal of her kidney, and a complete re-evaluation of what she was putting in and on her body. We talk about how that experience led her to question the toxicity of everyday activewear, why she couldn't find anything on the market that matched her standards, and how that frustration snowballed into creating Wild Body — a purpose-led, size-inclusive brand that's already building a deeply engaged community from day one. In This Episode, We Chat About: * The moment everything changed How a simple pre-pregnancy blood test on Christmas Eve led to an ultrasound, an emergency CT scan and a shock kidney cancer diagnosis as a 33-year-old mum of four. * Life after a radical nephrectomy What it was really like preparing for and recovering from major surgery, navigating fear as a parent, and processing her dad's previous cancer journey alongside her own. * From "health-conscious" to low-tox obsessed How Jade moved from already being active and health-focused into a deeper audit of food, drinks, home products and clothing – including the activewear she was living in 99% of the time. * The gap she couldn't unsee in the activewear market Why most "eco" or "bamboo" activewear options didn't cut it once she dug into how fabrics are actually made, and how that research led to the first spark of Wild Body. * Building truly size-inclusive activewear (not just saying it) The reality of: * Custom size charts (instead of a size 8 stretching to an 18) * Designing squat-proof pieces for all sizes, not just a size 6 model * Stocking 10 sizes as a startup and pushing back when manufacturers and designers told her it would "eat her margins". * Bringing people along for the journey (before she even had product) How she: * Started posting about Wild Body months before launch * Took her audience behind the scenes to China, fabric selection and failed samples * Used vulnerability, education and storytelling instead of just "here's the product, buy now". * Turning followers into a warm, ready-to-buy email list The simple early-access + email waitlist approach she used so that when launch day came, people weren't just "aware" – they were invested. * Launch day feels (and what actually happened) The nerves, the "no one's going to buy" thoughts, the first cha-chings coming through, and what it meant for her kids and husband to see months of hard work pay off in real time. * Community, not just commerce The recurring content pillars that now shape Wild Body's brand: * "I got cancer at 33 and learnt this…" – weekly educational posts to empower others, not just sell leggings. * Appreciation Mondays – encouraging people to thank and acknowledge those who showed up for them in hard moments. * Giving back: why $2 from every order goes directly to Love Your Sister and precision cancer research. * Marketing lessons from a first-time founder What Jade has learnt about: * The different vibes between Instagram vs TikTok * Showing up daily with organic content * Navigating the world of Meta ads (and why agencies are obsessed with the volume of organic content she's already creating). * Trusting your own vision (even when others don't see it yet) From choosing unexpected brand colours and a lavender farm photoshoot, to ignoring "it won't work" on sizing — how Jade is learning to back herself and build a brand that feels like her, not a copy-paste of everyone else. Links & Resources Connect with Jade & Wild Body Visit Wild Body [https://www.wildbody.com.au/] Follow Wild Body [https://www.instagram.com/wildbody.australia/] Charity Mentioned Love Your Sister – precision cancer research: https://www.loveyoursister.org/ [https://www.loveyoursister.org/]