Meat & Livestock Australia's Feedback Podcast

In episode 9 of the Meat and Livestock Australia Feedback Podcast hear about MLA’s latest winter beef marketing campaign with Australian Olympian and reigning world champion Javelin thrower, Kelsey-Lee Barber. Called 'Beef. Feed Your Greatness', the campaign sees Australian Olympic and Paralympic athletes shining a spotlight on beef’s nutritional value and the important role it plays in their diets. Also, find out how Australia’s sheep meat market is faring as MLA release their mid-year update to the 2021 sheep projections.

This episode is brought to you from Beef Australia in Rockhampton, and we will hear from: * Armidale Beef Producer and winner of the 2021 Meat & Livestock Australia Producer Innovation Award, Bill Mitchell on his portable in paddock weighing system. (00:44) * MLA MD Jason Strong introduces MLA’s latest tool in the fight against misinformation, Red Meat Green Facts. (04:30) * We catch up with Chair of the Australian Beef Sustainability Framework, Tess Herbert and panellist at the framework update, chef Martin Boucher (11.53) * At the Fightback against dieback seminar we caught up with Associate Professor, Caroline Hauxwell (Hawks-well) and University of Sydney Professor, Dr Gordon Rogers. (20:28) * Argyle Meats CEO, Lachie Graham, explains how blockchain technology has enabled seamless communication of provenance information (26:03) * Coverage from MLA’s Innovation in Reproductive Performance seminar were we hear from NSW DPI’s Edwina Toohey, MLA’s Nigel Tomkins and Central Queensland Producer, Stuart Barrett. (33:22)

This episode covers: * Boosting carrying capacity through soil testing | Interviewees: MLA Southern Beef & Sheep Adoption Project Manager, Andrew Morelli, and Sam White from Bald Blair Pastoral Co. [00:01:19-00:08:02] * Benchmarking project reveals goats provided ‘more stable profits’ during drought | Interviewees: Central western Queensland producers, Anita Dennis and Joe Taylor [00:08:15-00:15:09] * Rare Medium Academy helps educate and inspire chefs | Interviewee: MLA Product & Business Development Manager and Corporate Chef, Sam Burke [00:15:25-00:21:34] Further resources * For more best practice advice, tools and information to help undertake on-farm soil testing, visit the MLA soils hub [https://www.mla.com.au/extension-training-and-tools/feedbase-hub/healthy-fertile-soils/?utm_campaign=173720_MD%20update%2015%20March%202021&utm_medium=email&utm_source=Meat%20%26%20Livestock%20Australia&dm_i=4PKB,3Q1K,92WNO,CQMX,1] * Visit MLA’s Give Goats a Go [https://www.mla.com.au/extension-training-and-tools/going-into-goats/] for resources and tools developed to answer commonly asked questions * Sign up for the Goats on the Move e-newsletter [https://www.mla.com.au/news-and-events/enewsletters/] * Visit com [https://www.raremediumacademy.com/] to join the next free Rare Medium Academy Masterclass * For more information on MLA’s autumn lamb campaign visit com.au [https://www.australianlamb.com.au/] * Click here [https://www.mla.com.au/research-and-development/dealing-with-natural-disasters/flood-information-for-livestock-producers/] for relevant resources, support and contacts to help producers manage and recover from floods.

This episode covers: * The making of the annual Australian Lamb summer campaign | Interviewee: MLA General Manager, Marketing & Insights, Nathan Low [00:00:50-00:11:15] * MeatUp Forums – designed by producers, for producers | Interviewees: MLA Program Manager for Adoption, and Chair of the SA MeatUp Forums working group, Penny Schulz [00:11:25-00:18:12] * What changes to the LPA NVD mean for producers| Interviewees: CEO, Integrity Systems Company, Jane Weatherley and Livestock Movements Supervisor at Mort & Co.’s Grassdale Feedlot, Jessica Clarke [00:18:27-00:24:05] Further resources * For more on the Australian Lamb summer campaign or to find delicious lamb recipes for all occasions go to com.au [https://www.australianlamb.com.au/unitedwelamb/] * Go to com.au/events [https://www.mla.com.au/events] to register for a MeatUp Forum near you * Visit com.au [http://www.integritysystems.com.au] for more information on changes to the LPA NVD and the release of the new eNVD system * For a closer look at MLA’s cattle and sheep projections visit com.au [http://www.mla.com.au] and select ‘prices and markets’ * The MLA supported series, Field Trip with Curtis Stone is set to air on FOXTEL [http://www.foxtel.com.au] on Sunday 14 March * For more information or to get involved with the Smart Farms project contact beefsustainability@pinionadvisory.com [beefsustainability@pinionadvisory.com] * To take part in a new online survey targeting sheep and cattle producers affected by the devastating 2019-20 bushfire season click here [https://melbourneuni.au1.qualtrics.com/jfe/form/SV_4T9IbmOYo4RrQG1]

This episode covers: * Connecting Australian consumers and red meat production | Interviewee: South Australian sheep and grain producer, Natalie Sommerville [00:01:06-00:06:36] * Building a carbon neutral brand| Interviewees: MLA Program Manager – Sustainability and CN30, Doug McNicholl and NAPCo General Manager – Corporate and Commercial, Stephen Moore [00:06:56-00:18:30] * A cuts-based MSA sheepmeat model is in sight| Interviewees: MSA Program Manager, David Packer and Emeritus Professor, David Pethick, Murdoch University [00:18:48-00:33:4] Further resources * Go to org.auto read Nat’s story and those of the five other #BackOnTrack feature producers * Go to mla.com.au/cn30 for more on what MLA is doing to help industry achieve the ambitious CN30 target * Visit napco.com.au for more information on NAPCo’s journey to launching a carbon neutral brand * Visit mla.com.au/msa for more information on the MSA program and sheepmeat pathways.