The Publisher Podcast by Media Voices

For publishers, the conversation around AI has moved on from how to incorporate it into the business. Now, 'Fear of missing out' has been replaced by 'Fear of not being able to measure'. This is the latest in our Media Briefs series of short, sharp sponsored episodes with a senior executive from a vendor working with publishers to make their businesses better. In this episode, we hear again from Bridged Media CEO Maanas Mediratta. Last time we spoke about how Bridged Media was making AI tools more accessible [https://voices.media/access-to-ai-for-publishers/] to a broader range of publishers. This time, our conversation was focused on how publisher conversations around AI have moved on, and why measuring ROI is becoming a key part of the discourse. It can be challenging to visualise "Operationalising AI" and what that means for your organisation in terms of people, process and tech. Bridged Media is currently running a survey to help establish an industry benchmark on how to future proof your business using AI enabled tech. Take the survey [https://docs.google.com/forms/d/e/1FAIpQLScIp2-U6mLnDOOyyRNpWNJ1PdHFpuF_k5pjvyUHe52EOUlWrQ/viewform] to help find out if your newsroom is AI ready.

In this bonus episode of The Publisher Podcast, sponsored by Memberful [http://memberful.com/publisherpod], we hear from Jen Matichuk, Strategic Partnerships Manager at Memberful. Jen spoke about how membership is a powerful way to diversify revenue, whether you need to introduce membership tiers (spoiler: you don't), and how to deliver value that converts. She also explores the value of community, and why evolution and iteration are key for retention. This episode of The Publisher Podcast & Newsletter is sponsored by Memberful [https://memberful.com/publisherpod], a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, and podcast episodes. Take control of your publishing business this year with Memberful. Visit memberful.com/publisherpod [https://memberful.com/publisherpod] and get started with a free trial.

On this week’s episode of The Publisher podcast we hear from Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio which includes BBC Gardeners' World, BBC History and Immediate’s parenting business, MadeForMums. We spoke about the benefits that come from the company’s focus on publishing verticals, how the magazine publisher is bringing a culture of innovation into the business by giving staff the space to innovate and how she believes encouraging an ‘entrepreneurial spirit’ is crucial to compete. This season of The Publisher Podcast & Newsletter is sponsored by Memberful [https://memberful.com/publisherpod], a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, and podcast episodes. Take control of your publishing business this year with Memberful. Visit memberful.com/publisherpod [https://memberful.com/publisherpod] and get started with a free trial.

In this episode of The Publisher Podcast we hear from Sam Baker, Senior Producer of Deutsche Welle's award-winning [https://publisherpodcasts.com/2025/en/page/winners-2024] podcast Don't Drink The Milk. She takes us through the appeal of documentary and narrative podcasts, how the team is experimenting with video and AI, and how overlapping interests allows DW to find new audiences for its audio. And, of course, we discuss where the title 'Don't Drink The Milk' originates from. It's a fascinating story - and one that succinctly explains the appeal of culture podcasts, and why audio is a wonderful medium for explaining history. This season of The Publisher Podcast & Newsletter is sponsored by Memberful [https://memberful.com/publisherpod], a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, podcast episodes, private community chats, and more. Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod [https://memberful.com/publisherpod] and get started with a free trial.

On this week’s episode of The Publisher Podcast we hear from Marissa Zanetti-Crume,  Bloomberg Media’s Global Head of Product. Marissa talks about how her product team are collaborators, integrating content, technology, and commercial considerations. We also spoke about Bloomberg Media’s newsletter strategy and how its 70-strong newsletter portfolio is a mix of subscriber exclusives and free newsletters positioned to deliver both revenue and reach. Marissa explains how the introduction of a live audio Q&A has given Bloomberg journalists the opportunity to engage directly with their audiences. This season of The Publisher Podcast & Newsletter is sponsored by Memberful [https://memberful.com/publisherpod], a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, and podcast episodes. Take control of your publishing business this year with Memberful. Visit memberful.com/publisherpod [https://memberful.com/publisherpod] and get started with a free trial.