Public Relations Job Seeker Beware

CEO Communications in an AI World

AI has intensified the public’s desire for authenticity as it rejects an overly staged & excessively commercialized marketplace. CEOs can separate their brands from the pack by offering communication not the pitch. In this episode of the Mediums, Messages, and More Podcast, I share how AI has added to the damaged reputation of corporate America, retail, and overall perception of business and advertising today. Plus, a look into how the current aggressive push of AI has resulted in not only backlash by the public but also the creation of content that is less than satisfactory for consumption. Already navigating an overly commercialized marketplace that too often does not live up to the hype or promises pitched in marketing, Americans are increasingly seeking sincerity, reality, and authenticity in brands, personalities, and consumer relationships. Today’s CEOs can separate their brands from the pack by going back to public relations & building a corporate reputation through PR that connects by genuinely communicating, not selling; from the top down.

Connect with Customers: Add Depth to the Brand

Consumers have serious marketing fatigue. Combined with escalating purchase prices and deep dissatisfaction with the customer experience, the public is tired of the constant hard sells and over-promising and is tuning out and turning away. AI has only intensified the public’s desire for authenticity as it rejects an overly staged & excessively commercialized marketplace that all too often fails to deliver on its messaging & promises. What stands out in the marketplace today is communications with purpose and where the sell is at least second (if not third or fourth.) Smart organizations are realizing their brands and corporate reputations have been hurt either by themselves directly or as collateral damage as a result of too much focus on marketing and sales and not enough on public relations. PR can add depth and meaning to a brand and its organization that can connect and stand out to consumers no longer loyal to legacy, logos, or advertising. This episode explores how an organization can add meaningful depth to its brand, products, and business that will resonate in a marketplace filled with consumers looking for it.

Media Notes: the Fastest Rising Source for Breaking News, OTA TV Season Ends with Clear Champion, Cancelled/Renewed Shows for the Fall & Streaming Rankings

In this Media Notes edition of the podcast, we go deep into the data and discuss the research concerning the most popular media channels for breaking news, including the fastest growing source in popularity. Plus, the broadcast television season is over and we have a clear champion as we look into the numbers and also do a complete review of all the shows cancelled or renewed for the upcoming season. The latest rankings for streaming is out and we explore the winners and losers and their strategies for the rest of the year. The episode also reports on the results of Saturday Night Live’s 50th season, a bill in Oregon that could shape media compensation by big search engines, and the Allen Group decides to unload OTA stations across America.

Public Relations Job Seeker Beware

Public Relations and Media Relations professionals should think twice about engaging or accepting offers from organizations that insist they have contacts with reporters or editors as it could indicate some serious internal issues that set them up for drama, “failure”, and dismissal and organizations should be wary of individuals equating contacts with media coverage.

Public Relations Investment Returns as Advertising Costs & Frustrations Mount

A resurgence of Public Relations and Media Relations programs at organizations is occurring as growing costs, declining returns, vague data, and concern over brand safety is generating serious dissatisfaction with advertising. Leaders seeking better economics and performance on investment, more control over messages and branding, and clearer KPIs are pivoting to creating, expanding or rebuilding PR and media efforts as a safe harbor in these stormy financial times. This episode explores the numerous market forces that are influencing executive decisions to move money back into PR and media relations as well as: * the state of legacy media and advertising * where current ad money is going online * ad industry reports for the first two quarters and their indicators of an ad decline * digital advertising and the reasons for the frustrations and pullback * why pr? * the advantages of building a public relations & media relations program * Artificial Intelligence in pr and media relations