PART 6: 6 steps to profitable Meta ads

PART 6: 6 steps to profitable Meta ads

Are you making decisions about your Meta ads too quickly and wondering why your results never seem to improve? In this final episode of my six-part series on how to run profitable Meta ads in 2026, I talk about the last step of my PROFIT framework: Test, Measure, Analyse and Improve. Because profitable Meta ads aren't built on gut feel. They're built on data. I share why so many business owners turn ads off too early, how to spot what's causing poor performance, and why a bad result isn't always telling you the full story. If you've ever wondered why your Facebook ads aren't converting, why your cost per lead is too high, or how to create Meta ads that convert, this episode is for you. Learn more about working with Lume Marketing * The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. [https://www.lumemarketing.com/meta-ads-course-live] * Hire us to run your ads [https://www.lumemarketing.com/services-meta-media-buying?utm_source=podcast&utm_medium=podcast&utm_campaign=rachelle] * Learn how to run your own ads [https://www.lumemarketing.com/meta-ads-course-live?utm_source=podcast&utm_medium=podcast&utm_campaign=rachelle] I walk you through the scientific method we use inside our Meta ads agency and Meta ads training program to improve campaign performance over time. You'll learn how to create a clear testing strategy, why you should only test one variable at a time, how to analyse Facebook ads data properly, and what metrics matter when you're trying to improve Facebook ROAS. We look at one of the biggest mistakes I see business owners make when running DIY Meta ads: making decisions based on incomplete information. Because until you test, it's just a guess. Whether you're running your own Facebook and Instagram ads, working with a Meta ads strategist, or partnering with a Facebook ads agency, this episode will help you understand how to use data to make smarter marketing decisions. We cover ad creative testing, audience testing, landing page optimisation, conversion tracking, campaign analysis and how to create profitable Meta ads that support sustainable business growth. If you're tired of wasting money on ads that don't work and want a clear Meta ads strategy built on evidence instead of assumptions, you'll walk away with practical steps you can apply immediately. What is one thing you've tested in your marketing recently that surprised you? I'd love to hear about it. Send me a DM and continue the conversation with us on Instagram at @lumemarketing [https://www.instagram.com/lumemarketing/] Contact details mentioned: * Connect with Lume Marketing on Instagram [https://www.instagram.com/lumemarketing/], Facebook [https://www.facebook.com/lumemarketing/] of via our website [https://www.lumemarketing.com/] * Megan Winter on LinkedIn [https://www.linkedin.com/in/meganwinter1/] Resources * Episode on Marketing Efficiency Ration * Should you run your own ads or partner with an agency? Take the quiz here [https://www.lumemarketing.com/quiz-ads-boss-or-agency] to find out. * 10 most common Meta ads red flags, and how to avoid them. Download for free here. [https://www.lumemarketing.com/download-mistakes] Loved the pod? * Leave a review and you may just find yourself getting a shoutout on the pod, just like Renee did. Find her at vous.net.au [https://vous.net.au/]

PART 5: 6 steps to profitable Meta ads

Do your Meta ads feel way more complicated than they need to be? Maybe you've been stuck tweaking audiences, building endless funnels, testing every "guru hack" on the internet, and still wondering why your Facebook ads aren't converting. In this episode, I share how Meta ads work in 2026. Why most advertisers are focusing on the wrong things, and how to create a simple, strategic setup that gives Meta's AI the best chance of delivering profitable results. Because Meta ads can suck your time, energy and bank account if you don't understand what's really driving performance. I talk about why Meta ads are powered by machine learning, how the algorithm uses data to optimise ad delivery, and why trusting the machine is now one of the most important skills for anyone running Facebook ads or Instagram ads. Learn more about working with Lume Marketing * The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. [https://www.lumemarketing.com/meta-ads-course-live] * Hire us to run your ads [https://www.lumemarketing.com/services-meta-media-buying?utm_source=podcast&utm_medium=podcast&utm_campaign=rachelle] * Learn how to run your own ads [https://www.lumemarketing.com/meta-ads-course-live?utm_source=podcast&utm_medium=podcast&utm_campaign=rachelle] I also share the biggest mistakes I see business owners and media buyers making when it comes to Meta ads management, including overcomplicated funnels, lookalike audiences, restrictive targeting, and relying too heavily on Advantage+ campaigns. We talk about why ads are an amplifier, why strong creative matters more than clever hacks, and why your role as the advertiser is to guide the machine with clear objectives, high-converting ad creative, and traffic-ready funnels. If you've ever wondered why your campaigns aren't converting, why your Facebook ROAS feels inconsistent, or how to create high-converting creative without wasting money, this episode will help you think about Meta ads differently. This episode is part five of my six-part PROFIT framework series, where I teach the exact strategies we use inside our Meta ads agency and inside my Meta ads training program. Whether you're a founder, ecommerce brand, service business, personal brand, or marketing manager wanting more profitable Meta ads, this episode will help you simplify your strategy and stop pretending you're smarter than the algorithm. Because sustainable business growth doesn't come from chasing hacks. It comes from clear marketing strategy, testing, strong creative, and learning how to work with the machine instead of against it. What's one Meta ads strategy or "rule" you've followed that made your ads worse? Come tell us over on Instagram @lumemarketing [https://www.instagram.com/lumemarketing/] Contact details mentioned: * Connect with Lume Marketing on Instagram [https://www.instagram.com/lumemarketing/], Facebook [https://www.facebook.com/lumemarketing/] of via our website [https://www.lumemarketing.com/] * Megan Winter on LinkedIn [https://www.linkedin.com/in/meganwinter1/] Resources * Should you run your own ads or partner with an agency? Take the quiz here [https://www.lumemarketing.com/quiz-ads-boss-or-agency] to find out. * 10 most common Meta ads red flags, and how to avoid them. Download for free here. [https://www.lumemarketing.com/download-mistakes] Loved the pod? Leave a review and you may just find yourself getting a shoutout on the pod.

PART 4: 6 steps to profitable Meta ads

Ever feel like your Meta ads are technically "working" but somehow still not making sales? You're getting clicks, traffic is coming through, but conversions are nowhere to be seen? I'm talking about why that happens and the hidden leaks that quietly waste your ad spend. Because ads don't work in isolation. Your website, landing pages, emails, and customer journey all need to do their job too. Meta ads are not a magic wand, they're an amplifier. They amplify what already exists in your business. So, if your systems aren't ready for traffic, your ads will simply send more people into a leaky bucket. In this episode, I walk you through step four of my PROFIT framework and explain how to fix those leaks before you spend another dollar on Facebook and Instagram ads. Learn more about working with Lume Marketing * The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. [https://www.lumemarketing.com/meta-ads-course-live] * Hire us to run your ads [https://www.lumemarketing.com/services-meta-media-buying?utm_source=podcast&utm_medium=podcast&utm_campaign=rachelle] * Learn how to run your own ads [https://www.lumemarketing.com/meta-ads-course-live?utm_source=podcast&utm_medium=podcast&utm_campaign=rachelle] I share how to map your customer journey, identify every touch point, and understand the exact role your Meta ads should play in your marketing strategy. We talk about why your landing page matters just as much as your ad creative, how to improve conversion rates, why customer journeys matter more than funnels, and how to make sure your website is traffic-ready before scaling. I also explain the "three second test" I developed to quickly identify whether your website, landing page, or ad is clearly communicating what you sell. If you've been wondering why your Meta ads aren't converting, why your Facebook ROAS is low, or how to create high-converting Meta ads that drive profitable growth, this episode will help you stop wasting money on ads that don't work. This episode is perfect for ecommerce brands, service businesses, founders, and marketers who want a clearer Meta ads strategy. Whether you run your own ads or work with a Facebook ads agency, this conversation will help you think more strategically about what happens after the click. Because profitable Meta ads aren't just about getting traffic. They're about creating a customer journey that converts. What's one place in your customer journey where people might be dropping off right now? Come and tell us over on Instagram @lumemarketing [https://www.instagram.com/lumemarketing/] and let's chat. Contact details mentioned: * Connect with Lume Marketing on Instagram [https://www.instagram.com/lumemarketing/], Facebook [https://www.facebook.com/lumemarketing/] of via our website [https://www.lumemarketing.com/] * Megan Winter on LinkedIn [https://www.linkedin.com/in/meganwinter1/] Resources * Should you run your own ads or partner with an agency? Take the quiz here [https://www.lumemarketing.com/quiz-ads-boss-or-agency] to find out. * 10 most common Meta ads red flags, and how to avoid them. Download for free here. [https://www.lumemarketing.com/download-mistakes] Loved the pod? Leave a review and you may just find yourself getting a shoutout on the pod, just like Ellen Hooper did. Find her on Instagram @ellen.hooper.coach [https://www.instagram.com/ellen.hooper.coach/]

What happened after spending $100 a day on Meta ads

What does scaling with Meta ads look like behind the scenes? In this episode, I sit down with Claire English from The Unteachables to talk about what really happens when an established, purpose-led business finally decides to stop relying only on organic marketing and start investing in profitable Meta ads. We talk about the mindset blocks around money, scaling, visibility and growth, especially for founders who genuinely care about people and don't want marketing to feel manipulative. If you've ever wondered how much should I spend on Facebook ads, whether Meta ads actually work, or if ads can help you scale sustainably without burnout, this conversation is for you. Learn more about working with Lume Marketing ● The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. [https://www.lumemarketing.com/meta-ads-course-live] ● Hire us to run your ads [https://www.lumemarketing.com/services-meta-media-buying?utm_source=podcast&utm_medium=podcast&utm_campaign=rachelle] ● Learn how to run your own ads [https://www.lumemarketing.com/meta-ads-course-live?utm_source=podcast&utm_medium=podcast&utm_campaign=rachelle] Claire shares how she built a hugely successful business organically over five years before joining my Meta ads training program, and what happened next blew both of us away. We talk about the reality of scaling a business with Facebook and Instagram ads, the fear of spending money on ads for the first time, and what it looks like to move from six figure years to six figure months with a clear Facebook ads strategy. We also get into the difference between growing a business and scaling one, why purpose-led growth matters, and how Meta ads can create more impact, income and freedom when used strategically. One of my favourite parts of this episode is hearing Claire explain what scaling her ads gave her beyond revenue: more certainty, breathing room and the ability to support thousands more teachers without needing to be permanently glued to Instagram. If you're a founder, educator, coach, service provider or product-based business owner trying to work out whether Meta ads are the next step for you, this episode will help you understand what sustainable business growth can really look like. It's also a reminder that there's no overnight success. The businesses that scale well usually have strong foundations first. Ads just help fan the flames. What's one belief about money, marketing or Meta ads that you've had to work through in your own business? Come chat with us over on Instagram at @lumemarketing [https://www.instagram.com/lumemarketing/] Contact details mentioned: ● Connect with Claire and The Unteachables on Instagram [https://www.instagram.com/the.unteachables/], LinkedIn [https://www.linkedin.com/in/claireenglishtu/] or via their website [https://www.the-unteachables.com/] ● Connect with Lume Marketing on Instagram [https://www.instagram.com/lumemarketing/], Facebook [https://www.facebook.com/lumemarketing/] of via our website [https://www.lumemarketing.com/] ● Megan Winter on LinkedIn [https://www.linkedin.com/in/meganwinter1/] ● Ripple Festival [https://www.ripplefestival.au/] Resources · Should you run your own ads or partner with an agency? Take the quiz here [https://www.lumemarketing.com/quiz-ads-boss-or-agency] to find out. · 10 most common Meta ads red flags, and how to avoid them. Download for free here. [https://www.lumemarketing.com/download-mistakes] Loved the pod? · Leave a review and you may just find yourself getting a shoutout on the pod.

PART 3: 6 steps to profitable Meta ads

Do your Meta ads feel like they're sucking your budget without delivering results? In this episode, I talk about one of the biggest reasons why Meta ads fail in 2026: weak messaging and unclear customer positioning. High-converting Meta ads don't start inside Ads Manager. They start with understanding your customer deeply. I run through how to identify your ideal customer, how to use voice of customer research to improve your Facebook ads strategy, and why ads are an amplifier of what already exists inside your business. If your Meta ads aren't working, this episode will help you understand why Learn more about working with Lume Marketing ● The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. [https://www.lumemarketing.com/meta-ads-course-live] ● Hire us to run your ads [https://www.lumemarketing.com/services-meta-media-buying?utm_source=podcast&utm_medium=podcast&utm_campaign=rachelle] ● Learn how to run your own ads [https://www.lumemarketing.com/meta-ads-course-live?utm_source=podcast&utm_medium=podcast&utm_campaign=rachelle] This episode is part 3 of my 6-part series on how to run profitable Meta ads in 2026 using my PROFIT framework. I walk you through the "O" step which stands for outline your audience and optimise your messaging. I explain why magnetic messaging matters, how to stop trying to market to everyone, and why understanding the person with the wallet changes everything. I also share practical ways to gather customer insights, including reviews, testimonials, social comments, market stalls, expos, and real-world conversations. Because listening to your customers is one of the most powerful marketing skills you can develop. We also look at why people buy outcomes, not products, and how to use the Features, Advantages, Benefits framework to create Meta ads that convert. If you want to learn how to run profitable Meta ads, improve your Facebook ROAS, create high-converting ad creative, and stop wasting money on ads that don't work, this episode will give you practical strategies you can apply immediately. I also share why trust matters so much in ecommerce marketing, how conversion assists like shipping and money-back guarantees help increase conversions, and why your brand positioning matters more than ever in today's crowded digital space. Whether you run an ecommerce brand, personal brand, service business, or product-based business, this episode will help you create clearer messaging, stronger positioning, and Meta ads that connect with the right people. What's one thing your customers constantly say about your business or product? I'd love to know. Come connect with us and send me a DM over on Instagram at @lumemarketing [https://www.instagram.com/lumemarketing/] Contact details mentioned: ● Connect with Lume Marketing on Instagram [https://www.instagram.com/lumemarketing/], Facebook [https://www.facebook.com/lumemarketing/] of via our website [https://www.lumemarketing.com/] ● Megan Winter on LinkedIn [https://www.linkedin.com/in/meganwinter1/] Resources · Should you run your own ads or partner with an agency? Take the quiz here [https://www.lumemarketing.com/quiz-ads-boss-or-agency] to find out. · 10 most common Meta ads red flags, and how to avoid them. Download for free here. [https://www.lumemarketing.com/download-mistakes] Loved the pod? · Leave a review and you may just find yourself getting a shoutout on the pod.